Considering the Roadblocks Before Marketing Your Beauty or Health Product

1 Apr, 2005 By: Response Contributor Response

You also need to be sure that you have obtained the copyright licenses and publicity rights for all footage, images or people contained in your advertisement, or that under applicable law, you are making a "fair use." If you use comparative advertising and refer, even generally, to the product or the trademark of another, you must consider fair use and trade label laws.

Gregory J. Sater is partner in a Los Angeles law firm. He specializes in intellectual property, advertising and marketing law and can be reached at (310) 286-1700.

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