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Response Magazine > Research > Media Billings > Short-Form DRTV
Related topics: Short-Form DRTV,Direct Response Marketing, Media, Media Billings, Research



Research

2Q Short-Form DRTV Media Billings Slip 7.3 Percent

23 Nov, 2009 By: Shay Moftakhar Response

Top-40 spending is off 16 percent, while cable TV spending falls another $97.3 million.


 

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About the Author: Shay Moftakhar


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