Research: SciMark Report15 Jan, 2010 By: Jordan Pine Response
Newspapers have movie critics, and now Response has a DRTV critic.
One big difference: I’m a practitioner, so my opinions have been put to the test. Indeed, the checklist I use to evaluate DRTV campaigns is based on timeless rules for DRTV success. I call my particular version the SciMark Seven (S7), and you can read more about it in the sidebar to this column.
If you’re familiar with my work, welcome to The SciMark Report in print! This will be a regular report in the research pages of Response, and the reviews printed here will be exclusive to this magazine.
If you don’t know me or the DRTV reviews I’ve been writing for the past three years, I encourage you to visit scimark.blogspot.com. You’ll find everything you need to know there, including a searchable archive of past reviews.
One last thing: my E-mail address is [email protected]. I welcome your comments, whether positive or negative. Let the fun begin!