Article By: Thomas Haire

Bookending historic second- and third-quarter results, fourth-quarter 2009 long-form DRTV media billings mirrored 1Q 2009 results, experiencing a 1-percent bounce back, with the total of $275,230,400 reflecting a $2.6 million jump compared to the same quarter in 2008. This is the first growth...More>>

Article By: Thomas Haire

Response’s first-quarter 2010 long-form DRTV media billings research presents a truly mixed bag of results. Overall, 1Q 2010 results came in at $302,075,500, down more than $26 million (8.1 percent) from 1Q 2009’s record total, but nearly $27 million better than 4Q 2009. This is the first loss...More>>

Article By: Thomas Haire

Timeslots purchased remain above 600,000 as the average cost of a half-hour block shrinks by one-third for the second consecutive quarter. More>>

Article By: Shay Moftakhar

Timeslots break the 600,000 mark as the average cost of a half-hour block shrinks by one-third. More>>

Long Form Quarterly Media Billings 2008More>>

Article By: Shay Moftakhar

Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's worth of declines, beginning with third-quarter 2008. TNS Media Intelligence's (TNSMI) data reports a 7.3-percent loss of $83.4 million for 2Q 2009 as total spending remained just above the $1 billion...More>>

Article By: Thomas Haire

The year ends more than $300M down from 2008 results, though the total quarterly number of campaigns rises to record heights.More>>

Article By: Jackie Jones

First-quarter 2010 short-form DRTV media results provided by Kantar Media (formerly TNS Media Intelligence) showed a loss of about $27 million from 1Q 2009. Though only a 2.7-percent drop, 1Q results fell under the $1 billion mark for the first time since 2007, landing at...More>>

Article By: Thomas Haire

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3 million — a modest 2.1-percent drop when measured against recent quarterly losses. Data from Kantar Media (formerly TNS Media Intelligence) shows short-form DRTV media spending at $1.082 billion,...More>>

Article By: Shay Moftakhar

Continuing the trend started in third and fourth quarters of 2008, short-form DRTV media billings as provided by TNS Media Intelligence (TNSMI), reported another loss for 1Q 2009. First quarter short-form DRTV billings fell 12.8 percent, an overall loss of $150.6 million but managed - as in 3Q and...More>>

Article By: Shay Moftakhar

Second-quarter 2009 DR radio media billings, provided by TNS Media Intelligence (TNSMI), show an 11.9-percent decrease of more than $1.3 million. This marks the third consecutive year that second-quarter numbers have declined and is the lowest quarter reported in six years of TNS-provided data.More>>

Article By: Thomas Haire

When do you know a market is struggling? When a quarter that shows a 28.3-percent loss — like 4Q 2009 — can be considered a slight rebound from the previous two quarters. Kantar Media (formerly TNS Media Intelligence) reports direct response radio media billings of just more than $12 million...More>>

Article By: Thomas Haire

Third-quarter 2009 DR radio media billings results, provided by Kantar Media (formerly TNS Media Intelligence), show a precipitous slide of 37 percent from same-quarter totals one year ago, losing more than $4.5 million. Just one quarter ago, DR radio media billings fell below $10 million in a...More>>

Article By: Shay Moftakhar

Parallel to the losses experienced in short-form DRTV media billings during first-quarter 2009, DR radio media billings also continue to slide. As the data provided by TNS Media Intelligence (TNSMI) for Response enters its sixth year, total DR radio media billings were off by $1.9 million (14.3...More>>

Article By: Shay Moftakhar

Slamming the brakes on three quarters of double-digit losses in 2008, fourth-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) show a 7.6-percent decrease of nearly $1.4 million. Based on the five years of TNS-provided data to Response, each of the four quarterly results in...More>>