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Long-Form DRTV
Article
The Struggle Continues for Long-Form in 1Q 2014    1 Jul, 2014

Article By: Thomas Haire

Long-form DRTV media billings continued to lose ground in first-quarter 2014, as Response’s...More>>

Article
4Q 2013 Long-Form DRTV Media Results Round Out Somber Year    1 Apr, 2014

Article By: Thomas Haire

Fourth-quarter 2013 long-form DRTV media billings dropped $13.2 million (5.3 percent) compared with...More>>

Article
3Q 2013: Long-Form Media Billings Stumble Yet Again    1 Jan, 2014

Article By: Thomas Haire

Response’s long-form media billings research for third-quarter 2013 shows measured results...More>>

Article
2Q 2013 Long-Form Media Billings Stumble 3.7 Percent    1 Oct, 2013

Article By: Thomas Haire

Though Response’s second-quarter 2013 long-form DRTV media billings show a $10.2 million decrease...More>>

Article
Long-Form Media Billings Falter to Open 2013    1 Jul, 2013

Article By: Thomas Haire

Response’s first-quarter 2013 DRTV media billings research reflects much of the buzz heard around...More>>


Short-Form DRTV
Article
Finally, A Glimmer of Hope     1 Aug, 2014

Article By: Thomas Haire

After a brutal 2013, short-form DRTV media billings enjoyed a shot in the arm in first-quarter...More>>

Article
Short-Form DRTV Media Wraps Unsightly 2013    1 May, 2014

Article By: Thomas Haire

Fourth-quarter 2013 short-form DRTV media billings provided by Kantar Media slipped by more than...More>>

Article
Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings    1 Feb, 2014

Article By: Thomas Haire

Shortly after Kantar Media’s third-quarter 2013 short-form DRTV media billings results arrived in...More>>

Article
Short-Form DRTV Media Billings’ 2013 Tumble Continues     1 Nov, 2013

Article By: Thomas Haire

Kantar Media’s second-quarter 2013 short-form DRTV media billings results nearly doubled down on...More>>

Article
Short-Form DRTV Billings Crash in First Quarter    1 Aug, 2013

Article By: Thomas Haire

Kantar Media’s first-quarter 2013 short-form DRTV media billings results dropped a frightful 17.5...More>>


Article
1Q 2014 DR Radio Billings Jump 28.5 Percent    1 Sep, 2014

Article By: Thomas Haire

DR radio media billings gained nearly $3.2 million in first-quarter 2014 compared to results from...More>>

Article
DR Radio Billings Lose Frequency in 4Q 2013    1 Jun, 2014

Article By: Thomas Haire

DR radio media billings for 2013 fell just short of the $40 million mark, closing out at...More>>

Article
3Q 2013 DR Radio Media Billings Slip 5.4 Percent    1 Mar, 2014

Article By: Thomas Haire

Third-quarter 2013 DR radio media billings — provided by Kantar Media — fell by $568,800...More>>

Article
2Q 2013 DR Radio Media Billings Rise 22.8 Percent    1 Dec, 2013

Article By: Thomas Haire

In the first good media billings news for the direct response industry this year, second-quarter...More>>

Article
1Q 2013 DR Radio Media Billings Fade by $2.1M    1 Sep, 2013

Article By: Thomas Haire

DR radio media billings dropped nearly 16 percent in first-quarter 2013 from results a year prior,...More>>





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