Article By: Shay Moftakhar

For the third consecutive quarter in 2002, quarterly long-form media billings have outperformed 2001. This year's $33.5 million boost over 2001 brought the figure within $1.5 million of 2000's record third quarter. Capitalizing on declining media costs, the total number of timeslots purchased has...More>>

Article By: Response Contributor

In third-quarter 2003, long-form media billings showed a slight dip - 1.8 percent - from the same time period in 2002. This year's $219,426,297 showing, however, outperformed third-quarter figures from 2001.More>>

Article By: Response Contributor

'Health and fitness' flexes its muscles to edge out the competition.More>>

Article By: Shay Moftakhar

Tracing the first quarter's path, second-quarter 2004 long-form media billings have entered a holding pattern as total dollars spent declined 2 percent compared to the same period last year. A moderate rise in the average cost for a half-hour block of time has sent the total number of timeslots...More>>

Article By: Shay Moftakhar

For the third consecutive quarter this year, long-form media billings have continued to witness a slight decrease in total spending compared to 2003 figures. Third quarter 2004 reported media billings dropped 3.9 percent (approximately $8.5 million) from the same period in 2003. However, a...More>>

Article By: Shay Moftakhar

Honoring its pledge to the DRTV community, Response magazine continues its "new for 2002" survey of short-form DRTV media buying firms. Second-quarter 2002 saw a typical drop in spending in relation to the first quarter. However, the 7-percent drop in the short-form market is less extreme...More>>

Article By: Shay Moftakhar

Based on the success of Response's first year of tracking a segment of short-form DRTV media billings, continued interest and participation from this sector of the industry has prompted us to offer this research for a second year. Short-form DRTV media billings tracked by the magazine in...More>>

Article By: Shay Moftakhar

Short-form DRTV media billings for second-quarter 2003 reflect a $40.8 million increase over 2002 - a clean jump of 42 percent. In the spirit of first-quarter 2003, 11 categories showed gains while only five reported lower figures to 2002.More>>

Article By: Response Contributor

Short-form DRTV spending improved by more than 8 percent to $92,301,871 in third-quarter 2003 from last year's third-quarter short-form billings.More>>

Article By: Shay Moftakhar

Once again TNS Media Intelligence/CMR (TNSMI-CMR) has supplied Response with valuable short-form DRTV research and it is our privilege to analyze and compare the latest data to that of the previous quarter.More>>

Article By: Shay Moftakhar

According to the data reported to Response by TNS Media Intelligence/CMR (TNSMI-CMR), direct response radio media billings slid 9.6 percent - or $2.2 million - in third-quarter 2004 when compared to second-quarter results. Conversely, both long-form and short-form DRTV media billings have regularly...More>>

Article By: Shay Moftakhar

If you're into numerology, 15 was the magic number for fourth-quarter 2004. First, long-form DRTV media billings, then short-form DRTV media billings and now DR radio media billings all reported a solid 15-percent increase over third-quarter 2004 results.More>>

Article By: Shay Moftakhar

Capitalizing on the recently recovered first-quarter 2004 numbers supplied to Response by TNS Media Intelligence (TNSMI), we now have a solid point of reference for a comparison of the first-quarter 2005 radio media billings. In addition to the regular format, this report includes information from...More>>

Article By: Shay Moftakhar

Contrary to long-form and short-form DRTV advances during the first two quarters of 2005, DR radio media billings continue to decline. The latest DR radio figures provided to Response by TNS Media Intelligence (TNSMI) reflect a 27.5-percent slide of $6.3 million for second-quarter 2005. This number...More>>

Article By: Shay Moftakhar

TNS Media Intelligence's (TNSMI) fourth-quarter 2005 direct response (DR) radio totals provided to Response indicate a 27.4-percent slide of $6.6 million for the final three months of the year. The quarterly results closely mirror the combined results of the previous three quarters of 2005. DR...More>>