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Long-Form DRTV
Article
Long-Form Media Billings Slide 8 Percent in 3Q 2009   14 Jan, 2010

Article By: Thomas Haire

Timeslots purchased remain above 600,000 as the average cost of a half-hour block shrinks by one-third for the second consecutive quarter. More>>

Article
2Q 2009 Long-Form Media Billings Decline $49 Million   1 Oct, 2009

Article By: Shay Moftakhar

Timeslots break the 600,000 mark as the average cost of a half-hour block shrinks by one-third. More>>

File
Long Form Quarterly Media Billings 2008   28 Aug, 2009

Long Form Quarterly Media Billings 2008More>>

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Long Form Quarterly Media Billings 2007   28 Aug, 2009

Long Form Quarterly Media Billings 2007More>>

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Long Form Quarterly Media Billings 2006   28 Aug, 2009

Long Form Quarterly Media Billings 2006More>>


Short-Form DRTV
Article
2Q Short-Form DRTV Media Billings Slip 7.3 Percent   23 Nov, 2009

Article By: Shay Moftakhar

Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's worth of declines, beginning with third-quarter 2008. TNS Media Intelligence's (TNSMI) data reports a 7.3-percent loss of $83.4 million for 2Q 2009 as total spending remained just above the $1 billion...More>>

Article
3Q 2009 Short-Form Media Billings Slide a Modest 2.1 Percent   4 Feb, 2010

Article By: Thomas Haire

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3 million — a modest 2.1-percent drop when measured against recent quarterly losses. Data from Kantar Media (formerly TNS Media Intelligence) shows short-form DRTV media spending at $1.082 billion,...More>>

Article
Short-Form DRTV Media Billings Off Nearly 13 Percent in 1Q 2009   1 Aug, 2009

Article By: Shay Moftakhar

Continuing the trend started in third and fourth quarters of 2008, short-form DRTV media billings as provided by TNS Media Intelligence (TNSMI), reported another loss for 1Q 2009. First quarter short-form DRTV billings fell 12.8 percent, an overall loss of $150.6 million but managed - as in 3Q and...More>>

Article
4Q 2008 Short-Form DRTV Media Billings Level Off at $1.1 Billion   1 May, 2009

Article By: Shay Moftakhar

The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media billings heading into 2009. Fourth-quarter 2008 ended the year off 11.5 percent ($143.6 million) from 4Q 2007 results. The quarter's $1,106,117,200 was a mere $89,500 above third-quarter 2008 results...More>>

Article
Top-40 Spending Freefall Helps Push 3Q 2008 Short-Form Media Billings Down 7 Percent   1 Feb, 2009

Article By: Shay Moftakhar

Halting 14 consecutive quarters of growth, third-quarter 2008 short-form DRTV media billings fell $83 million - a 7-percent setback. Data from TNS Media Intelligence (TNSMI) shows 3Q 2008 results barely topping $1.1 billion, compared to nearly $1.2 billion spent in 3Q 2007. A sharp 14-percent drop...More>>



Article
2Q DR Radio Media Billings Fall Below $10 Million   1 Dec, 2009

Article By: Shay Moftakhar

Second-quarter 2009 DR radio media billings, provided by TNS Media Intelligence (TNSMI), show an 11.9-percent decrease of more than $1.3 million. This marks the third consecutive year that second-quarter numbers have declined and is the lowest quarter reported in six years of TNS-provided data.More>>

Article
3Q DR Radio Media Billings Crash 37 Percent   5 Mar, 2010

Article By: Thomas Haire

Third-quarter 2009 DR radio media billings results, provided by Kantar Media (formerly TNS Media Intelligence), show a precipitous slide of 37 percent from same-quarter totals one year ago, losing more than $4.5 million. Just one quarter ago, DR radio media billings fell below $10 million in a...More>>

Article
1Q DR Radio Media Billings Begin Year With a Weak Signal   1 Sep, 2009

Article By: Shay Moftakhar

Parallel to the losses experienced in short-form DRTV media billings during first-quarter 2009, DR radio media billings also continue to slide. As the data provided by TNS Media Intelligence (TNSMI) for Response enters its sixth year, total DR radio media billings were off by $1.9 million (14.3...More>>

Article
Total 2008 DR Radio Media Billings Slip 16.7 Percent After 4Q Totals Fade 7.6 Percent   1 Jun, 2009

Article By: Shay Moftakhar

Slamming the brakes on three quarters of double-digit losses in 2008, fourth-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) show a 7.6-percent decrease of nearly $1.4 million. Based on the five years of TNS-provided data to Response, each of the four quarterly results in...More>>

Article
DR Radio Media Billings Continue Slide With a 21.4-Percent Drop in 3Q 2008   1 Mar, 2009

Article By: Shay Moftakhar

Third-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) didn't buck the losing trend of the first half of 2008, reporting a 21.4-percent decrease of more than $3.3 million. Setting record lows in all three quarters, DR radio has shown its worst results in the six years of...More>>












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