Article By: Thomas Haire

Fourth-quarter 2012 long-form DRTV media billings lost $4.2 million (1.6 percent) compared with the...More>>

Article By: Thomas Haire

Long-form media billings research from Response in third-quarter 2012 shows a steady market...More>>

Article By: Thomas Haire

Response’s second-quarter 2012 long-form DRTV media billings results are the best for a second...More>>

Article By: Jackie Jones, Thomas Haire

Spending in the top 30 markets dips 10.2 percent, while the total number of time slots purchased...More>>

Article By: Jackie Jones, Thomas Haire

Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million...More>>

Article By: Thomas Haire

Fourth-quarter 2012 short-form DRTV media billings provided by Kantar Media rose more than $35.5...More>>

Article By: Thomas Haire

Many in the short-form DRTV media space feared a third-quarter 2012 freefall due to Summer Olympics...More>>

Article By: Thomas Haire

Second-quarter 2012 short-form DRTV media results provided by Kantar Media continue the direct...More>>

Article By: Thomas Haire

First-quarter 2012 short-form DRTV media billings results provided by Kantar Media were nearly...More>>

Article By: Jackie Jones

Though the economy continues to struggle, short-form DRTV continues to remain popular. Though the...More>>

Article By: Thomas Haire

Third-quarter 2012 DR radio media billings results provided by Kantar Media show a 2.2-percent dip...More>>

Article By: Thomas Haire

Second-quarter 2012 DR radio media billings, provided by Kantar Media, rose 15.1 percent — nearly...More>>

Article By: Thomas Haire

Yes, DR radio media billings dropped slightly from 2011’s meteoric rise in first-quarter results,...More>>

Article By: Jackie Jones

Total 2012 DR radio media billings wrap up the year down 2.6 percent, while the number of...More>>

Article By: Jackie Jones

Third-quarter 2011 DR radio media billings results provided by Kantar Media show a 5.5-percent dip...More>>