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Long-Form DRTV
Article
Long-Form DRTV Billings Start 2017 on the Wrong Foot    1 Jul, 2017

Article By: Thomas Haire

After suffering through a ninth losing year in the past decade in 2016, long-form DRTV media...More>>

Article
Long-Form DRTV Billings Close 2016 With Another Decrease     1 Apr, 2017

Article By: Thomas Haire

Fourth-quarter 2016 long-form DRTV media billings slipped by nearly $17.8 million compared to the...More>>

Article
Pricing Decrease Keys 3Q Long-Form DRTV Billings Decline    1 Jan, 2017

Article By: Thomas Haire

For the second consecutive quarter, long-form DRTV media billings decreased — this time by $22.7...More>>

Article
Long-Form DRTV Billings Send Mixed Messages in 2Q 2016    1 Oct, 2016

Article By: Thomas Haire

For the first time since last year’s second quarter, long-form DRTV media billings lost ground,...More>>

Article
Long-Form DRTV Billings Continue Rising in 1Q 2016    1 Jul, 2016

Article By: Thomas Haire

Long-form DRTV media billings maintained the momentum built during the second half of 2015, rising...More>>


Short-Form DRTV
Article
Short-Form DRTV Billings Close 2016 on the Rise    1 May, 2017

Article By: Thomas Haire

After an arduous two-year losing streak ended in the third quarter, Kantar Media’s fourth-quarter...More>>

Article
A Ray of Light for Short-Form DR Billings    1 Feb, 2017

Article By: Thomas Haire

For the first time since third-quarter 2014, Kantar Media’s short-form DRTV media billings show...More>>

Article
Short-Form DRTV Media Billings Continue to Fade    1 Nov, 2016

Article By: Thomas Haire

Though not sinking quite as quickly as the previous four quarters — a reset in results caused...More>>

Article
No New Tale to Tell for Short-Form DRTV    1 Aug, 2016

Article By: Thomas Haire

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...More>>

Article
Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff    1 May, 2016

Article By: Thomas Haire

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>


Article
DR Radio Billings Continue Winning Streak to Close 2016    1 Jun, 2017

Article By: Thomas Haire

A fifth consecutive quarterly increase for the DR radio media billings market isn’t the biggest...More>>

Article
DR Radio Billings Pick Up Speed in 3Q 2016    1 Mar, 2017

Article By: Thomas Haire

The DR radio media billings market’s fourth consecutive quarterly increase was its most...More>>

Article
DR Radio Billings Drive Forward in 2Q 2016    1 Dec, 2016

Article By: Thomas Haire

Showing a year-over-year rise for the third consecutive quarter (and for the seventh time in the...More>>

Article
DR Radio Rocks Out in 1Q 2016    1 Sep, 2016

Article By: Thomas Haire

First-quarter 2016 DR radio media billings expanded by more than $3.7 million compared to results...More>>

Article
DR Radio Doubles Down on Success     1 Jun, 2016

Article By: Thomas Haire

Fourth-quarter 2015 DR radio media billings enjoyed a $2.1 million rise from the same timeframe one...More>>




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