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Long-Form DRTV
Article
Long-Form DRTV Billings Continue Rising in 1Q 2016    1 Jul, 2016

Article By: Thomas Haire

Long-form DRTV media billings maintained the momentum built during the second half of 2015, rising...More>>

Article
Long-Form DRTV Billings Build Momentum for 2016    1 Apr, 2016

Article By: Thomas Haire

Fourth-quarter 2015 long-form DRTV media billings rose more than $15.7 million to $220,823,600 —...More>>

Article
3Q 2015 Long-Form Billings … Rise? Yes!    1 Jan, 2016

Article By: Thomas Haire

Lower cable and satellite pricing drives an expansion in overall time slots, while the beauty and...More>>

Article
2Q 2015 Long-Form DRTV Billings Slide Again    1 Oct, 2015

Article By: Thomas Haire

For the 11th consecutive quarter, long-form DRTV media billings declined year-over-year....More>>

Article
Stabilization, No Rebound, for 1Q Long-Form DRTV Billings    1 Jul, 2015

Article By: Thomas Haire

Long-form DRTV media billings broke slowly from the gate in 2015, as first-quarter results show a...More>>


Short-Form DRTV
Article
No New Tale to Tell for Short-Form DRTV    1 Aug, 2016

Article By: Thomas Haire

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...More>>

Article
Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff    1 May, 2016

Article By: Thomas Haire

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>

Article
3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift    1 Feb, 2016

Article By: Thomas Haire

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...More>>

Article
Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease    1 Nov, 2015

Article By: Thomas Haire

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...More>>

Article
A Rough Start    1 Aug, 2015

Article By: Thomas Haire

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...More>>


Article
DR Radio Doubles Down on Success     1 Jun, 2016

Article By: Thomas Haire

Fourth-quarter 2015 DR radio media billings enjoyed a $2.1 million rise from the same timeframe one...More>>

Article
3Q 2015 DR Radio Billings Backslide 10.2 Percent    1 Mar, 2016

Article By: Thomas Haire

Ending a four-quarter run of year-over-year gains, third-quarter 2015 DR radio media billings —...More>>

Article
DR Radio Billings Register Best 2Q Since 2007    1 Dec, 2015

Article By: Thomas Haire

A major boost in the national spot radio sector, as well as big jumps in the “Household,...More>>

Article
1Q 2015 DR Radio Media Billings Stay Positive    1 Sep, 2015

Article By: Thomas Haire

Though first-quarter 2015 DR radio media billings gained only $225,800 more than results from the...More>>

Article
Turn It Up! DR Radio Wraps Best Year Since 2007    1 Jun, 2015

Article By: Thomas Haire

One year ago, an odd free-fall from the local radio outlet put into question Kantar Media’s...More>>




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