2Q DR Radio Media Billings Fall Below $10 Million1 Dec, 2009 By: Shay Moftakhar Response
Top-10 spending increases as local radio outspends network.
Like 2Q 2008, national spot radio was comprised of just four campaigns, with a total spend of $185,400. “Weber-Stephen” (the makers of the Weber grill) from the “Multiple Category Ad” category was the top campaign, debuting with $164,300 spent. “Cash4Gold.com” came in second with $15,900. Both “Swiss Colony” and “Legacy Publishing Group” anted up $2,600.