Article By: Jim Kabakow

In order to maximize profitability and ROI, marketers must capitalize on every opportunity to generate incremental revenue from customers and prospects. Useful and actionable data resides inside most companies' internal databases. But this valuable trove of information often sits idle in customer...More>>

Article By: Bob Botelle

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through the end of 2010. As a result of today's economic recession, more and more consumers are trying to find ways to avoid paying for their Internet purchases by disputing their online charges after receipt,...More>>

Article By: Jacqueline Renfrow

A lot of attention is given to the production and media buying and planning for a direct response campaign. And while creative and media are obviously integral, support services - the packaging, fulfillment, payment processing and customer service - are often overlooked, despite their vital roles...More>>

Article By: Mark Young

Many opportunities exist in taking your products abroad. Although the U.S. is still the largest market in the world, many other emerging markets offer vast opportunities for the right products and marketers.More>>

Article By: Marty Moosavi, John Parkin

After 20 years of traveling back and forth across the pond and swimming in the sea of DRTV, my long time business partner and friend Morty Moosavi and I have come to realize that one of America's truisms is, in fact, the necessary tool to facilitate success: "Anyone can be a Monday morning...More>>

Article By: Doug McPherson

The way Robin Whalen sees it, in the past year Canada has witnessed what she calls a paradigm shift in direct response marketing.More>>

Article By: Anthony Raissen

Entrepreneur is a term applied to the type of personality who is willing to take upon herself or himself a new venture or enterprise and accepts full responsibility for the outcome. Most commonly, the term entrepreneur applies to someone who identifies a market opportunity and exploits it by...More>>

Article By: Eric Holmen

Mobile coupons are enjoying a surge in awareness among marketers as the holiday retail season approaches. The nation is focused intently on the health of the consumer-based economy, and the mobile coupon — which offers high redemption rates and low cost-pertouch — represents a perfect marriage...More>>

Article By: Jim McNamara

A second in an occasional series of quick tips you need to learn — and remember — if you want to be successful in direct response advertising.More>>

Article By: John Abdo

I would never recommend anyone associate with the devil. But in this piece, it is merely a comparative referring to all those cynics and critics who fester up unimpressed remarks about an inventor’s invention.More>>

Article By: Matt Heinz

Using PR as a Direct Response ToolMore>>