Article By: Jim Kabakow

In order to maximize profitability and ROI, marketers must capitalize on every opportunity to generate incremental revenue from customers and prospects. Useful and actionable data resides inside most companies' internal databases. But this valuable trove of information often sits idle in customer...More>>

Article By: Bob Botelle

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through the end of 2010. As a result of today's economic recession, more and more consumers are trying to find ways to avoid paying for their Internet purchases by disputing their online charges after receipt,...More>>

Article By: Jacqueline Renfrow

A lot of attention is given to the production and media buying and planning for a direct response campaign. And while creative and media are obviously integral, support services - the packaging, fulfillment, payment processing and customer service - are often overlooked, despite their vital roles...More>>

Article By: Mark Young

Many opportunities exist in taking your products abroad. Although the U.S. is still the largest market in the world, many other emerging markets offer vast opportunities for the right products and marketers.More>>

Article By: Marty Moosavi, John Parkin

After 20 years of traveling back and forth across the pond and swimming in the sea of DRTV, my long time business partner and friend Morty Moosavi and I have come to realize that one of America's truisms is, in fact, the necessary tool to facilitate success: "Anyone can be a Monday morning...More>>

Article By: Doug McPherson

The way Robin Whalen sees it, in the past year Canada has witnessed what she calls a paradigm shift in direct response marketing.More>>

Article By: Anthony Raissen

There are many lessons that can be learned by looking at the similarities between direct response and retail campaigns. I know what you are thinking — but, yes, there are similarities between these uniquely different approaches to selling.More>>

Article By: Eric Holmen

Mobile coupons are enjoying a surge in awareness among marketers as the holiday retail season approaches. The nation is focused intently on the health of the consumer-based economy, and the mobile coupon — which offers high redemption rates and low cost-pertouch — represents a perfect marriage...More>>

Article By: Jim McNamara

Quick tips you need to learn — and remember — if you want to be successful in direct response advertising. (And who doesn’t?)More>>

Article By: Peter Aronow

Time and time again, inventors and marketers raise this question in an attempt to determine what role creative plays in marketing a product. As a creative director, I place it third on the short list of things that make or break a direct response campaign.More>>

Article By: Doug Garnett

Google needs an infomercial. So does Kindle — and so do many new technology products for consumer use.More>>