Article By: Thomas Haire

Rollie Froehlig is president and founder of National Fulfillment, a full-service fulfillment, distribution and packaging company located in Nashville, Tenn. Recently, Response was fortunate enough to sit down and chat with Froehlig about his experiences in the industry.More>>

Article By: Thomas Haire

Keith Fotta, president and CEO of Gryphon Networks in Norwood, Mass., recently earned recognition as "Innovator of the Year" from the American Resort Development Association (ARDA) for his company's innovative "Do Not Call" (DNC) service for telemarketers. Recently, Response sat...More>>

Article By: Thomas Haire

Richard Scheiner, a long-time direct marketing player, joined The AfterMarket Co. (AMC) in March. He is charged with new business development outside of the television arena. Recently, Response had a chance to talk with Scheiner about his experiences and his new opportunity.More>>

Article By: Bridget McCrea

With the exception of regionally oriented products, such as specialized "Barbie" dolls or a set of commemorative, post-September 11th American flags, DRTV products that make it in the United States typically do well in Canada.More>>

Article By: Response Contributor

"Anyone with a product, media, money and expertise can sell DRTV products in Europe."More>>

Article By: Response Contributor

Sandi Cesko, who heads up Studio Moderna, a leading direct marketing company with a strong presence throughout the Central and Eastern European (CEE) region, says the most attractive markets in CEE are the pre-accession countries where conditions are most comparable and rapidly equaling European...More>>

Article By: Anthony Raissen

There are many lessons that can be learned by looking at the similarities between direct response and retail campaigns. I know what you are thinking — but, yes, there are similarities between these uniquely different approaches to selling.More>>

Article By: William Gindlesperger

Outsourcing as a business strategy began gaining prominence in the late 1980s and early 1990s as organizations began looking for ways to diversify to compete globally and to trim costs. Both were accomplished by contracting with a firm that specialized in a service that the buyer either was not set...More>>

Article By: Eric Holmen

Mobile coupons are enjoying a surge in awareness among marketers as the holiday retail season approaches. The nation is focused intently on the health of the consumer-based economy, and the mobile coupon — which offers high redemption rates and low cost-pertouch — represents a perfect marriage...More>>

Article By: Doug Garnett

The death of television advertising was first rumored decades ago with fears that remote controls and the VCR would put advertisers out of business. When digital video recorders (DVRs) appeared more than 10 years ago, we were once again told that TV advertising would die. Now the "TV killer" idea...More>>

Article By: Anthony Raissen

DRTV is all about the numbers. The direct response industry has numbers to track the quality and performance of just about every element of their campaigns. In this alphabet soup, whether it's CPM, CPP, GRP or CPS, the goal is to maximize the one thing that really matters — ROI. More>>

Article By: Peter Aronow

Time and time again, inventors and marketers raise this question in an attempt to determine what role creative plays in marketing a product. As a creative director, I place it third on the short list of things that make or break a direct response campaign.More>>