DRMA

DRMA Spotlight: Technology and Teamwork

1 Nov, 2014 By: Thomas Haire Response

Adam Warren and Reno Renaldo say those two things have led to success in OpenJar Concepts’ first five years. What’s on tap for the next five?



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Direct Response Marketing

Buying — and Paying — With 1 Touch

1 Nov, 2014 By: Nicole Urso Response

Sure, marketing via mobile is important. But being prepared for consumers’ expanding uses of mobile as response and payment tools may be even more crucial.



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Direct Response Marketing

Taking the Direct Route

1 Nov, 2014 By: Bridget McCrea Response

Some of the biggest online travel players continue to embrace DRTV while employing a variety of direct response mechanisms focused on turning “clicks” into purchases.



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Direct Response Marketing

Smoothing Out a Few Wrinkles

1 Nov, 2014 By: Thomas Haire Response

Rich Ransom says DermaWand’s renewed success leads ICTV Brands to unprecedented growth and expansion.



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Research

Short-Form DRTV Billings Continue 2014 Rebound

1 Nov, 2014 By: Thomas Haire Response

A 12.4-percent jump is fueled by an expansion in U.S. Hispanic media and the ‘drug and toiletry’ category.



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Direct Response Marketing

Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print

1 Nov, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Amy Ralph Mudge, Venable L.L.P. Response



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Jeffrey D. Knowles

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Direct Response Marketing

En Español: Understanding the Evolving Hispanic Media Landscape

1 Nov, 2014 By: Alex Agurcia Response



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Direct Response Marketing

Support Services: Can Your Media Do That?

1 Nov, 2014 By: George Faltaous, R.Ph. Response

Running a 6.0 DR campaign.



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Direct Response Marketing

Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection

1 Nov, 2014 By: Timothy R. Hawthorne Response

How to make social networking platform Pinterest a part of your successful DRTV campaign.



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Direct Response Marketing

Field Reports - November 2014

1 Nov, 2014 By: Doug McPherson, Thomas Haire Response



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