Direct Response Marketing

News Corner September 2, 2015

2 Sep, 2015 By: Doug McPherson



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Direct Response Marketing

Connected TV Homes Continue to Make Gains

2 Sep, 2015 By: Doug McPherson



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Direct Response Marketing

GroupM Downgrades 2015 Ad Spend Forecast

2 Sep, 2015 By: Doug McPherson



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Direct Response Marketing

CMOs, Studies See Social Media Getting Lots of Likes

2 Sep, 2015 By: Doug McPherson



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Direct Response Marketing

A 5.7-Percent Increase Predicted for Holiday Retail Sales

2 Sep, 2015 By: Doug McPherson



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Direct Response Marketing

DRMA Announces Nominees for 2015 Marketer of the Year Award

2 Sep, 2015 By: Thomas Haire

Defending Winner Tristar Products Returns to Competition, Joined by New Entrants DraftKings, Bare Escentuals



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Thomas Haire

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Direct Response Marketing

News Corner August 26, 2015

26 Aug, 2015 By: Thomas Haire, Doug McPherson



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TV Analytics Firm Taps DRTV to Market Itself

26 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

Politics to Spur Digital Ad Dollar Boom in 2016

26 Aug, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Study: Pay TV Subs a Mix of Good and Bad

26 Aug, 2015 By: Doug McPherson



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