Direct Response Marketing

News Corner July 27, 2016

27 Jul, 2016 By: Doug McPherson



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Direct Response Marketing

New DRMA Committees Welcome 40 Industry Leaders

27 Jul, 2016 By: Thomas Haire



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Thomas Haire

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Time Warner, Viacom, A&E Slash Commercial Time

27 Jul, 2016 By: Doug McPherson



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Programmatic TV Spending to Rise in 2017; AOL Invests $500M

27 Jul, 2016 By: Doug McPherson



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Ad Industry Abuzz About Yahoo-Verizon Deal

27 Jul, 2016 By: Doug McPherson



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Unilever’s Dollar Shave Club Purchase Could Spawn More Deals

27 Jul, 2016 By: Doug McPherson



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News Corner July 20, 2016

20 Jul, 2016 By: Doug McPherson



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Amazon Experimenting with Personalized Video Ads

20 Jul, 2016 By: Doug McPherson



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‘Buy’ Buttons on Social Media Failing the Push Test

20 Jul, 2016 By: Doug McPherson



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FTC: Herbalife Deceived Consumers, Fined $200M

20 Jul, 2016 By: Doug McPherson



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