Direct Response Marketing

Web Exclusive Column: Despite Audience Slippage, TV Still Offers Scale

1 Aug, 2017 By: Peter Feinstein

NOTE: Just so there’s no confusion, this is not a political essay. It’s a look at effective advertising media.



About the Author: Peter Feinstein


Add Comment

Direct Response Marketing

News Corner August 16, 2017

16 Aug, 2017 By: Doug McPherson



Add Comment

Direct Response Marketing

Report: Birchbox on the Auction Block, Walmart a Potential Buyer

16 Aug, 2017 By: Doug McPherson



Add Comment

Direct Response Marketing

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems

16 Aug, 2017 By: Doug McPherson



Add Comment

Direct Response Marketing

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer

16 Aug, 2017 By: Doug McPherson



Add Comment

Direct Response Marketing

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers

16 Aug, 2017 By: Doug McPherson



Add Comment

Direct Response Marketing

National TV Ad Revenues Dip; Analyst Expresses Concern

16 Aug, 2017 By: Doug McPherson



About the Author: Doug McPherson


Add Comment

DRMA

Community Transforms How We Do Business

15 Aug, 2017 By: Nicola de la Salle, Havas Edge



About the Author: Nicola de la Salle

Nicola de la Salle

Add Comment

DRMA

The Importance of Global Brand Strategy

15 Aug, 2017 By: Lindsey Carnett, Marketing Maven PR

Communications strategy for domestic and international markets.



Add Comment

DRMA

Lessons Learned From the Proactiv Class-Action Settlement

15 Aug, 2017 By: Linda A. Goldstein



Add Comment

Syndicate content