Direct Response Marketing

News Corner December 7, 2016

7 Dec, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Social Takes a Back Seat to E-mail in Black Friday Sales

7 Dec, 2016 By: Doug McPherson



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Direct Response Marketing

Marketers: Proving ROI Beats Brand Awareness Metrics

7 Dec, 2016 By: Doug McPherson



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Direct Response Marketing

Trump Appointees Leave Questions About FCC, Net Neutrality

7 Dec, 2016 By: Doug McPherson



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Direct Response Marketing

DirecTV Now Launch is Shaky; Ad Options, FCC Actions Remain Unclear

7 Dec, 2016 By: Doug McPherson



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Direct Response Marketing

Lockard & Wechsler’s Asieya Pine Wins DRMA Member of the Year

7 Dec, 2016 By: Thomas Haire



About the Author: Thomas Haire

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Direct Response Marketing

News Corner November 30, 2016

30 Nov, 2016 By: Doug McPherson



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Direct Response Marketing

Studies: Local TV Ads Will Slide in 2017

30 Nov, 2016 By: Doug McPherson



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Direct Response Marketing

Future of FCC, Net Neutrality Uncertain in Trump Administration

30 Nov, 2016 By: Doug McPherson



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Direct Response Marketing

Study: OTT, MVPD Can Survive Together; SVOD Grows in 2016

30 Nov, 2016 By: Doug McPherson



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