Direct Response Marketing

Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid

1 Jul, 2014 By: Thomas Haire Response



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Direct Response Marketing

Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze

1 Jul, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, David D. Conway, Venable LLP’s Advertising, Marketing and New Media Group Response



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Jeffrey D. Knowles

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David D.  Conway

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Direct Response Marketing

Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality

1 Jul, 2014 By: Peter Feinstein Response



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Direct Response Marketing

Support Services: Credit Card Processing Rules Are Changing Fast

1 Jul, 2014 By: Curtis Kleinman Response



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Direct Response Marketing

Media Zone: 30 Years of DRTV

1 Jul, 2014 By: Timothy R. Hawthorne Response

Being inducted into the DR Hall of Fame prompts reflections on three decades of “asking for the order.”



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Spotlight

DRMA Spotlight: The Vantiv Advantage

1 Jul, 2014 By: Thomas Haire Response

Elizabeth Rector says the Ohio-based payment processing giant’s success is based on great customer service and creative technological solutions



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Direct Response Marketing

Key Trends in Payment Processing

1 Jul, 2014 By: Bridget McCrea Response

What’s new in the payment processing industry and how these trends impact direct marketers.



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Direct Response Marketing

Entertainment Epiphanies

1 Jul, 2014 By: Patrick Cauley Response

For years, advertisers have contemplated strategies to survive DVRs, but with news of cable mergers and entertainment startups emerging faster than we can even grasp their trendy names or lingo, it’s prime time to think well beyond cable, DVR — or even the traditional TV set for that matter.



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Direct Response Marketing

The Zumba Revolution

1 Jul, 2014 By: Thomas Haire Response



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Thomas Haire

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Research

The Struggle Continues for Long-Form in 1Q 2014

1 Jul, 2014 By: Thomas Haire Response

Some measures stabilize, but the quarter’s $24.2 million loss is nearly identical to the first quarter of what was a troubled 2013.



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