Direct Response Marketing

Programmatic Proliferation

1 Dec, 2014 By: Doug McPherson Response

It’s next to impossible to read any advertising industry publication today and not see the word: programmatic. It’s the buzzword of choice right now and for good reason — many say it stands to revolutionize TV media buying.



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Direct Response Marketing

Stocking the Shelves With Consumer Electronics

1 Dec, 2014 By: Bridget McCrea Response

The consumer electronics category continues to post year-over-year growth as more gadgets and devices hit the market.



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Bridget McCrea

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Direct Response Marketing

The Greatest ‘Love’ of All

1 Dec, 2014 By: Thomas Haire Response

Alan Bethke says Subaru’s campaigns capitalize on a combination of an adored brand and an expansion of direct and digital efforts.



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Thomas Haire

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Research

2Q 2014 DR Radio Media Billings Slip $2 Million

1 Dec, 2014 By: Thomas Haire Response

After enjoying a fantastic second quarter in 2013, results slide back 14.5 percent. But the numbers closely resemble most 2Q figures in recent years.



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Direct Response Marketing

Field Reports - December 2014

1 Dec, 2014 By: Thomas Haire, Doug McPherson Response



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Thomas Haire

About the Author: Doug McPherson

Thomas Haire

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Direct Response Marketing

Editor’s Note: Finding the Grey Areas Where Successful Campaigns Reside

1 Dec, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner December 17, 2014

17 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Bots Could Cost Marketers $6.3 Billion in 2015

17 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Survey: 70 Percent of Marketers Increased Digital Ad Spend in 2014

17 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Cable Risks Losing Market Share Without à la Carte Offering

17 Dec, 2014 By: Doug McPherson



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