Direct Response Marketing

Amazon Joins Google in Asking FCC to Unlock Set-Top Boxes

4 May, 2016 By: Doug McPherson



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Direct Response Marketing

Rovi to Buy TiVo; Seeks to Combine Content and Strengthen Data-Based Metrics

4 May, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Guest Opinion: Pay-Per-Call Campaigns — A Boon to Expanding Mobile Sales

1 Apr, 2016 By: Jennifer Powell, Dial800 Response



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Direct Response Marketing

Net Gains: Data Is the New Water … Direct Marketers Are the New Hot Commodity

1 Apr, 2016 By: Karen Kluger, TouchPoint Integrated Communications Response



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Direct Response Marketing

En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy

1 Apr, 2016 By: Denira Borrero Response



About the Author: Denira Borrero


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Direct Response Marketing

Support Services: 4PL Is the New 3PL

1 Apr, 2016 By: Andrea Stuhley Response



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Direct Response Marketing

Media Zone: Marketing Mix Modeling: The Future Is Now

1 Apr, 2016 By: Peter Koeppel Response



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Direct Response Marketing

Mobile Spotlight: The Mobile Monarchy

1 Apr, 2016 By: Patrick Cauley Response

While other mediums continue to battle diversified distribution models and ratings challenges, mobile is readily climbing to the top of the marketing throne.



About the Author: Patrick Cauley


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Direct Response Marketing

Direct Response Hall of Fame: Worthy Winners

1 Apr, 2016 By: Doug McPherson Response

Winners — it’s the perfect word to describe the esteemed list of business leaders who will be inducted into the Direct Response of Hall of Fame.



About the Author: Doug McPherson


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Direct Response Marketing

That’s the Beauty of It!

1 Apr, 2016 By: Bridget McCrea Response

By continually coming up with new products and using a mix of online and offline advertising mechanisms, beauty and personal care marketers can effectively target consumers who want to look and feel better.



About the Author: Bridget McCrea

Bridget McCrea

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