Direct Response Marketing

Guest Opinion: ‘Says Who?’ ‘Says Me.’

1 Feb, 2016 By: Herschell Gordon Lewis, Lewis Enterprises Response



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DRMA Spotlight

DRMA Spotlight: Expanding Thane’s Vision

1 Feb, 2016 By: Thomas Haire Response

As Amir Tukulj adds “owner” to his CEO title, he takes a look back at where the Toronto-based business has come from — and a look ahead at a bright future.



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Direct Response Marketing

E-Commerce Spotlight: Global Reach, Local Feel

1 Feb, 2016 By: Bridget McCrea Response

As e-commerce sales continue to climb, marketers strive to create a relevant, authentic, and seamless shopping experience online.



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Direct Response Marketing

Digital Goods Market: Health, Wealth & Happiness

1 Feb, 2016 By: Nicole Urso Response

The latest digital goods and services want to make the world a healthier, happier place.



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Direct Response Marketing

Adore Me’s Rapid Rise

1 Feb, 2016 By: Thomas Haire Response

Romain Liot credits the online lingerie marketer’s expansive growth to online and offline performance-based marketing strategies.



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Thomas Haire

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Research

3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift

1 Feb, 2016 By: Thomas Haire Response

Researcher’s 2015 U.S. Hispanic methodology shift appears to bear responsibility for nearly 75 percent of 3Q 2015’s decrease.



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Thomas Haire

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Direct Response Marketing

Field Reports - February 2016

1 Feb, 2016 By: Thomas Haire, Doug McPherson Response



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Thomas Haire

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Direct Response Marketing

Editor’s Note: Enjoy the Silence? Not Until November 9

1 Feb, 2016 By: Thomas Haire Response



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Thomas Haire

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Direct Response Marketing

News Corner February 17, 2016

17 Feb, 2016 By: Doug McPherson



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Direct Response Marketing

Twitter Posts Ads, Videos at Top of Users’ Timelines

17 Feb, 2016 By: Doug McPherson



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