Direct Response Marketing

Revenue From OTT TV Advertising Expected to Quadruple by 2020

29 Apr, 2015 By: Doug McPherson



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Direct Response Marketing

Aereo Agrees to Pay $950,000 to Settle Broadcasters’ Claims

29 Apr, 2015 By: Doug McPherson



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Direct Response Marketing

Cablevision Offers ‘Cord-Cutter’ Package for TV, Internet

29 Apr, 2015 By: Doug McPherson



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Direct Response Marketing

Verizon FiOS Offers Customized Programming; ESPN Sues

29 Apr, 2015 By: Doug McPherson



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Direct Response Marketing

Anatomy of the Dead Comcast/TWC Deal – and What’s Next

29 Apr, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Guest Opinion: In the Inventor’s Mind

1 Apr, 2015 By: Brian Fried Response



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Direct Response Marketing

Legal Review: Current FTC Hot Buttons and Trends

1 Apr, 2015 By: Linda A. Goldstein Response



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Direct Response Marketing

Net Gains: Why Mathematicians Can’t Sell

1 Apr, 2015 By: Herschell Gordon Lewis, Lewis Enterprises Response



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Direct Response Marketing

Support Services: Protecting Your Customers’ Credit Cards

1 Apr, 2015 By: Andrea Stuhley Response



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Direct Response Marketing

Media Zone: Online Companies Prove Value of Offline Media

1 Apr, 2015 By: Peter Feinstein Response



About the Author: Peter Feinstein


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