Direct Response Marketing

Tablet Revenue Beating Smartphones

19 Feb, 2014 By: Doug McPherson



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Direct Response Marketing

Data Broker Bill Introduced, DMA Expresses Opposition

19 Feb, 2014 By: Doug McPherson



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Direct Response Marketing

Lights, Camera … Reaction to Comcast-TWC Deal

19 Feb, 2014 By: Doug McPherson



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Direct Response Marketing

The FTC's 'Operation Failed Resolution': A Behind-the-Scenes Look

1 Feb, 2014 By: Linda A. Goldstein Response



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Direct Response Marketing

Radio Renaissance

1 Feb, 2014 By: Patrick Cauley Response

Whether terrestrial, satellite or online, DR marketers can find a powerful captive audience among today’s radio listeners.



About the Author: Patrick Cauley


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Direct Response Marketing

The Healthcare Market Booms!

1 Feb, 2014 By: Bridget McCrea Response

The Affordable Care Act, the nation’s aging Baby Boomers, and a desire for better advertising ROI push an increasing number of healthcare firms to add DRTV and digital mechanisms to their portfolios.



About the Author: Bridget McCrea


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Direct Response Marketing

A Direct Advantage

1 Feb, 2014 By: Thomas Haire Response

Jim Havens says a multi-channel direct response campaign for Premera Blue Cross’ new Medicare Advantage plans helped cut through the clutter and drove powerful results.



About the Author: Thomas Haire

Thomas Haire

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Research

Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings

1 Feb, 2014 By: Thomas Haire Response

Though the market remains well below par for the year, the researcher says a methodology change from late 2012 is partially to blame.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports - February 2014

1 Feb, 2014 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor's Note: Healthcare Marketers Point the Way to Marketing’s Future

1 Feb, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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