Direct Response Marketing

Cable, Telco ISPs: Court Should Stay Title II

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Shazam Makes Print, TV Ads ‘Shoppable’

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Future TV Ads Will Enable Impulse Shoppers

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Alibaba Passes Amazon as ‘Most Valuable’ Retail Brand

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Programmatic TV Budgets to Rise 17% by 2019

3 Jun, 2015 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

Statements at Industry Conferences Could Be Actionable

2 Jun, 2015 By: Arthur Yoon, Jeffrey Richter



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DRMA

FTC Issues New Guidance on Endorsements and Related Online Disclosures

2 Jun, 2015 By: Mark S. Goodrich, Venable’s Advertising, Marketing and New Media Group, Jeffrey D. Knowles, Venable LLP’s Advertising



About the Author: Mark S. Goodrich

Mark S. Goodrich

About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

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DRMA

Has the FTC Lost Its Legal Mojo?

2 Jun, 2015 By: William I. Rothbard



About the Author: William I. Rothbard


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DRMA

Fade to Gray: FTC Colors in Enforcement Against Hair Supplement Marketers

2 Jun, 2015 By: La Toya Sutton, Linda A. Goldstein



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Direct Response Marketing

News Corner May 27, 2015

27 May, 2015 By: Doug McPherson



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