Direct Response Marketing

News Corner May 4, 2016

4 May, 2016 By: Thomas Haire, Doug McPherson



About the Author: Thomas Haire

Thomas Haire

About the Author: Doug McPherson

Thomas Haire

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Direct Response Marketing

TV Beats Digital in Viewing, Usage; Digital Ad Spend Grows

4 May, 2016 By: Doug McPherson



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Direct Response Marketing

Millennials Prefer Netflix Over Broadcast TV Hits

4 May, 2016 By: Doug McPherson



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Direct Response Marketing

Privacy Issues Continue to Push FCC, Congress to Act

4 May, 2016 By: Doug McPherson



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Direct Response Marketing

Amazon Joins Google in Asking FCC to Unlock Set-Top Boxes

4 May, 2016 By: Doug McPherson



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Direct Response Marketing

Rovi to Buy TiVo; Seeks to Combine Content and Strengthen Data-Based Metrics

4 May, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Guest Opinion: Pay-Per-Call Campaigns — A Boon to Expanding Mobile Sales

1 Apr, 2016 By: Jennifer Powell, Dial800 Response



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Direct Response Marketing

Net Gains: Data Is the New Water … Direct Marketers Are the New Hot Commodity

1 Apr, 2016 By: Karen Kluger, TouchPoint Integrated Communications Response



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Direct Response Marketing

En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy

1 Apr, 2016 By: Denira Borrero Response



About the Author: Denira Borrero


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Direct Response Marketing

Support Services: 4PL Is the New 3PL

1 Apr, 2016 By: Andrea Stuhley Response



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