Direct Response Marketing

AT&T’s DirecTV to Become AT&T Entertainment

9 Dec, 2015 By: Doug McPherson



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Direct Response Marketing

4.8% of Consumers to Cut Cord, Seeking Lower Prices and More Choice

9 Dec, 2015 By: Doug McPherson



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Direct Response Marketing

Some Agencies Shunning Programmatic Ad Spending on Local TV

9 Dec, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner December 2, 2015

2 Dec, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

DoJ to Probe Comcast’s Spot Ad Position

2 Dec, 2015 By: Doug McPherson



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Direct Response Marketing

Well-Targeted Ads Hit Their Mark; Consumers OK With Retargeting

2 Dec, 2015 By: Doug McPherson



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Direct Response Marketing

TV Ads Expected Rise 4.8 Percent in 2016

2 Dec, 2015 By: Doug McPherson



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Direct Response Marketing

Charter's TWC, Bright House Deals May Not Close Until June

2 Dec, 2015 By: Doug McPherson



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Direct Response Marketing

Holiday Shopping Off to Strong Start; Online Thrives

2 Dec, 2015 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

Supreme Court to Decide Whether Government Can Freeze ‘Untainted’ Funds

1 Dec, 2015 By: William I. Rothbard



About the Author: William I. Rothbard


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