Direct Response Marketing

Fueling Sales

1 Oct, 2016 By: Doug McPherson Response

Auto marketers are injecting campaigns with fancy tools like augmented reality and interactive games, but many say traditional media continues to offer great traction.



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Direct Response Marketing

Cover Story: A Big Victory — by the Slimmest of Margins

1 Oct, 2016 By: Thomas Haire Response

Nutrisystem edges Vistaprint and three other nominees in one of the tightest DRMA Marketer of the Year votes in the history of the competition.



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Long-Form DRTV

Long-Form DRTV Billings Send Mixed Messages in 2Q 2016

1 Oct, 2016 By: Thomas Haire Response

Cable pricing continues to backslide, leading to an 8.4-percent increase in time slots — but overall spending dips by more than $11 million.



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Direct Response Marketing

Field Reports — October 2016

1 Oct, 2016 By: Doug McPherson, Thomas Haire Response



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About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor’s Note: Happy Anniversary to Us!

1 Oct, 2016 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner October 12, 2016

12 Oct, 2016 By: Doug McPherson



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Direct Response Marketing

Facebook Launches ‘Marketplace’ to Bring Buyers and Sellers Together

12 Oct, 2016 By: Doug McPherson



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Direct Response Marketing

Monthly $35 Rate for OTT Could Yield 10 Million Subscribers

12 Oct, 2016 By: Doug McPherson



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Direct Response Marketing

Live Sports Streams Grow but Twitter and Linear TV Losing the Game

12 Oct, 2016 By: Doug McPherson



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Direct Response Marketing

FCC Chief: ISPs Need Affirmative Consent to Target Based on Browsing History

12 Oct, 2016 By: Doug McPherson



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