Direct Response Marketing

TV Everywhere More Than Doubled in Fourth-Quarter 2015

2 Mar, 2016 By: Doug McPherson



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Direct Response Marketing

Lawmaker Proposes DTC Ad Moratorium

2 Mar, 2016 By: Doug McPherson



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Direct Response Marketing

Advertisers Tapping TV Data for Digital Video

2 Mar, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner February 24, 2016

24 Feb, 2016 By: Doug McPherson



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Direct Response Marketing

ESPN Seeking to Offer More Streaming Video

24 Feb, 2016 By: Doug McPherson



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Direct Response Marketing

86 Percent of Internet Users Say Pay TV Is Too Pricey

24 Feb, 2016 By: Doug McPherson



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Direct Response Marketing

Retail Lags on EMV; Online Fraud Soaring

24 Feb, 2016 By: Doug McPherson



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Direct Response Marketing

Nielsen Unfazed by comScore’s New Measurement Products

24 Feb, 2016 By: Doug McPherson



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Direct Response Marketing

FCC Vote to ‘Unlock’ Set-Tops Stirs Debate

24 Feb, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Production House: Is the Pendulum Swinging Back to DRTV?

1 Feb, 2016 By: Eric Stilson, Stilson companies Response



About the Author: Eric Stilson

Eric Stilson

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