Direct Response Marketing

Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Multicultural TV Users Favor OTT Viewing

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Explosion of Online Political Ads Coming in 2016

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

FCC Chair: Broadband Privacy Rules Coming Soon

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Upfront News: Some Expect 10% Drop in Sales Volume

1 Jul, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner June 24, 2015

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Spot TV Is a Buyer’s Market

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

PVOD on the Rise for Traditional TV Providers

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

FCC Strengthens Text-Spam Rules

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Mobile Shopping ‘Exploding,’ Overtakes Desktop

24 Jun, 2015 By: Doug McPherson



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