Direct Response Marketing

Fyre Social Influencers Sued for Fraud

10 May, 2017 By: Doug McPherson



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Direct Response Marketing

Cord-Cutting Hits New High; 762K Drop Traditional Pay TV in Q1

10 May, 2017 By: Doug McPherson



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Direct Response Marketing

YouTube, Hulu, Popsugar Among Those Courting Brands During NewFronts

10 May, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner May 3, 2017

3 May, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Inaugural AdSphere Awards Recognize Top DRTV Campaigns of 2016

3 May, 2017 By: Doug McPherson



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Direct Response Marketing

Cord Cutters, Cord Nevers Differ in Viewing Preferences

3 May, 2017 By: Doug McPherson



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Direct Response Marketing

FTC to Social Media Influencers: Disclose Sponsorships or Pay

3 May, 2017 By: Doug McPherson



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Direct Response Marketing

A First: Desktop, Mobile Ad Revs Pass TV

3 May, 2017 By: Doug McPherson



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Direct Response Marketing

Appeals Court Declines to Rehear Challenge to Net Neutrality

3 May, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Legal Review: Negative Option Marketing Faces New Legal Challenges

1 Apr, 2017 By: Linda A. Goldstein Response



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