Research

Turn It Up! DR Radio Wraps Best Year Since 2007

1 Jun, 2015 By: Thomas Haire Response

A powerful fourth-quarter allows DR radio billings to close 2014 more than $14M ahead of 2013 totals.



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Direct Response Marketing

Field Reports - June 2015

1 Jun, 2015 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

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Direct Response Marketing

Editor's Note: Entry Points Into Direct and Digital Marketing Continue to Expand

1 Jun, 2015 By: Thomas Haire Response



About the Author: Thomas Haire

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Direct Response Marketing

News Corner June 10, 2015

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Ad Dollars Fail to Follow Mobile Video

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Simulmedia Debuts Data-Driven Platform To Optimize Media

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Comcast Expands Addressable TV Advertising With New Acquisition

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Study: Online Video Viewing Growing Rapidly, TV Still Influential

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Instagram Adding DR Ad Formats

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

News Corner June 3, 2015

3 Jun, 2015 By: Doug McPherson



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