Direct Response Marketing

Web Exclusive: Radio Rising

1 Dec, 2015 By: Doug McPherson Response

Sure, it’s the first thought when radio comes up: it’s dead … yesterday’s news. Not so fast — earlier this year, radio hit an all-time record for listeners. Plus, programmatic radio is now a reality. Tune in!



About the Author: Doug McPherson


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Direct Response Marketing

2016 Media Timeline: ‘You Are Looking Live …’

1 Dec, 2015 By: Eddie Wilders Response

The usual array of live events — plus the Olympics and political races — promise advertisers great opportunity on the changing TV landscape.



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Direct Response Marketing

App-etite for TV

1 Dec, 2015 By: Nicole Urso Response

New over-the-top (OTT) services are streaming in major disruption (and opportunity) for the next frontier of targeted advertising.



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Direct Response Marketing

Breaking Out of the Silicon Valley ‘Echo Chamber’

1 Dec, 2015 By: Bridget McCrea Response

It’s time for consumer electronics firms to shed some of their traditional advertising philosophies and test the waters of performance-based marketing.



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Bridget McCrea

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Direct Response Marketing

Cover Story: A Spring in Their Steps

1 Dec, 2015 By: Thomas Haire Response

Dawn Callahan and Scott Ewalt say a focus on customers allows Boingo Wireless’ brand to grow solely through direct, performance-based marketing.



About the Author: Thomas Haire

Thomas Haire

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Media Billings

DR Radio Billings Register Best 2Q Since 2007

1 Dec, 2015 By: Thomas Haire Response

Spending in the national spot sector and household category help DR radio notch an historic showing.



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Thomas Haire

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Direct Response Marketing

Field Reports - December 2015

1 Dec, 2015 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Guest Opinion: Plant, Water, and Harvest: The Keys to Valid Attribution

1 Dec, 2015 By: Doug Garnett Response



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Direct Response Marketing

En Español: Optimizing and Measuring Hispanic Media Investments in 2016

1 Dec, 2015 By: Denira Borrero Response



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Direct Response Marketing

Media Zone: Health-Oriented Wearables Proliferate in CE Market

1 Dec, 2015 By: Jessica Hawthorne-Castro Response

As more consumers get interested in monitoring their healthy lifestyle goals, wearables are gaining significant traction in the consumer electronics space.



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