Direct Response Marketing

FCC Says It Will Release Net Neutrality Complaints After Pleas From Advocates

30 Aug, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

3 Nominees Ascend the DRMA Marketer of the Year Medal Stand

30 Aug, 2017

The trio of marketers shows the wide scope of tactics marketers are using in today’s consumer-centric marketing and commerce universe.



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Direct Response Marketing

Guest Opinion: How Text Reinvents the Direct Marketing Sales Funnel

1 Aug, 2017 By: Alan Rudnick Response



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Direct Response Marketing

Support Services: DR Partnerships Can Be Fulfilling

1 Aug, 2017 By: Ayal Latz Response



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Direct Response Marketing

Fulfillment Update: Getting Geeky

1 Aug, 2017 By: Doug McPherson Response

Fulfillment providers are getting their geek on: tapping technology that’s keeping consumers happy, even amid their rising expectations.



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Direct Response Marketing

Financial Services Market: Cha-Ching! The Value in Going Direct

1 Aug, 2017 By: Bridget McCrea Response

How the financial services and insurance industries are leveraging direct channels to engage existing consumers and win new ones.



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Bridget McCrea

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Direct Response Marketing

Cover Story: MetLife Gets Direct With Consumers

1 Aug, 2017 By: Thomas Haire Response

Jean Vernor says the long-time insurance leader is striving more than ever before to meet consumers where they are — through multichannel, data-driven, performance-based campaigns.



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Thomas Haire

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Research

Short-Form DRTV Billings Continue to Climb in 1Q 2017

1 Aug, 2017 By: Thomas Haire Response

First-quarter 2017 numbers track a similar path the final quarter of 2016 — a 33.1-percent rise led by cable and “Household” spending.



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Thomas Haire

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Direct Response Marketing

Field Reports August 2017

1 Aug, 2017 By: Doug McPherson Response



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Direct Response Marketing

Editor’s Note: Here’s a Puzzle: How Can You Maximize Middling Marketing?

1 Aug, 2017 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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