Direct Response Marketing

Beating the Bad Guys

1 Aug, 2016 By: Doug McPherson Response



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Direct Response Marketing

The Dollars and Cents of Performance-Based Marketing

1 Aug, 2016 By: Bridget McCrea Response

Whether they’re using short-form TV to demonstrate the value of their products, creating 7-second video commercials for Hulu, or developing Internet display ads designed to lure in new customers, many of today’s financial services marketers are all about going “direct.”



About the Author: Bridget McCrea

Bridget McCrea

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Direct Response Marketing

Cover Story: A Beautiful Expansion

1 Aug, 2016 By: Thomas Haire Response

Igor Credali says global cosmetics brand Kiko Milano’s move into the U.S. has leaned heavily on highly measurable digital efforts and brick-and-mortar retail.



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Research

No New Tale to Tell for Short-Form DRTV

1 Aug, 2016 By: Thomas Haire Response

As the last vestiges of Kantar Media’s Hispanic measurement shift wreak havoc on the short-form media market, there are some signs for hope.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner August 17, 2016

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

TV Remains Vital Ad Strategy for B2C

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

FTC Sues 1-800-Contacts for Curbing Competitors’ Online Ads

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Guthy-Renker Announces Major Changes

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Study: EMV Overrides Fraud, Other Payment Priorities

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

AT&T to Offer 60-Second Addressable Ads to Nearly 14 Million

17 Aug, 2016 By: Doug McPherson



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