DRMA

Deceptive Drug Marketing Claims Barred by California’s Safe Harbor Doctrine

3 Jun, 2014 By: Arthur Yoon, Jeffrey Richter



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About the Author: Jeffrey Richter


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DRMA

The Independent Contractor Dilemma

3 Jun, 2014 By: Frank R. Fasel



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DRMA

FTC Seeks More Control Over Data Brokers

3 Jun, 2014 By: Linda A. Goldstein



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DRMA

FTC Continues to Target Weight-Loss Claims and Fake News Websites

3 Jun, 2014 By: Gregory J. Sater



About the Author: Gregory J. Sater

Gregory J. Sater

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Direct Response Marketing

Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy

1 May, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Andrew J. Currie, Bankruptcy Practice Group Response



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Andrew J. Currie

Andrew J. Currie

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Direct Response Marketing

Support Services: Balancing Speed and Costs Means Happier Customers, Improved Profitability

1 May, 2014 By: Ayal Latz Response



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Direct Response Marketing

Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products

1 May, 2014 By: Timothy R. Hawthorne Response

Product purchase app developers claim that their new innovations hold great promise, but will their apps really enhance DRTV campaign platforms?



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Direct Response Marketing

Channel Challenges

1 May, 2014 By: Nicole Urso Response

DR focuses on brand creative as social media gets direct.



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Direct Response Marketing

Hardware is Happening

1 May, 2014 By: Doug McPherson Response

It’s a $343 billion industry with trade shows hitting record attendance, innovation is just plain showing off and, yes, products are selling. Strap on your tool belt and learn why.



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Direct Response Marketing

High Pressure, High Flow

1 May, 2014 By: Thomas Haire Response

Eric Loferski says short-form DRTV and online video have primed Briggs & Stratton’s new power washer campaign for success.



About the Author: Thomas Haire

Thomas Haire

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