Direct Response Marketing

Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal

19 Oct, 2016 By: Doug McPherson



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Direct Response Marketing

Democratic Senators: FCC’s BDS Proposal May Stymie Competition

19 Oct, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

As Internet Usage Slows, Digital Ad Strategy May Need Tweaks

19 Oct, 2016 By: Doug McPherson



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Direct Response Marketing

Magna Global: U.S. Ad Spend Growing at Best Pace in Six Years; 6.5% Leap Predicted

19 Oct, 2016 By: Doug McPherson



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Direct Response Marketing

Guest Opinion: Clarity Begets Acknowledgement Begets a Customer Relationship

1 Oct, 2016 By: Herschell Gordon Lewis, Lewis Enterprises Response



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Direct Response Marketing

Committee Corner: The Amazon E-Commerce Gold Medal Rush

1 Oct, 2016 By: Andy Arvidson Response



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Direct Response Marketing

Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen

1 Oct, 2016 By: Peter Koeppel Response



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DRMA Spotlight

DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising

1 Oct, 2016 By: Thomas Haire Response

Rafe Oller says cable network Z Living’s programming offers prospective advertisers a fresh slate of shows reaching a crucial demographic — across all media platforms.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Providing Product

1 Oct, 2016 By: Doug McPherson Response

Important trends are afoot in fulfillment: drop shipping, same-day delivery, international shipping, and place of purchase to name just a few.



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Direct Response Marketing

Rolling With the Changes

1 Oct, 2016 By: Nicole Urso Reed Response

Programming challenges, technology shifts, and consumer access top the list of media leaders’ concerns heading into 2017.



About the Author: Nicole Urso Reed

Nicole Urso Reed

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