Direct Response Marketing

eMarketer: Worldwide Retail E-commerce Sales to Rise to $3.6 Trillion by 2019

8 Jun, 2016 By: Doug McPherson



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Direct Response Marketing

FTC: ISPs Should Get Users’ Consent to Use ‘Content’ for Ad Targeting

8 Jun, 2016 By: Doug McPherson



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Direct Response Marketing

Fewer Clients Taking Ad Capabilities In-House in 2016

8 Jun, 2016 By: Doug McPherson



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Direct Response Marketing

SVOD Customers: ‘We’re Not Paying Much More’

8 Jun, 2016 By: Doug McPherson



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Direct Response Marketing

Studies: Younger Viewers Prefer Streaming Video Over Traditional TV

8 Jun, 2016 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

Old Law Spawns New Class Action Headaches

7 Jun, 2016 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Ari N. Rothman, Shahin O. Rothermel



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Ari N. Rothman

Ari N. Rothman

About the Author: Shahin O. Rothermel

Shahin O. Rothermel

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DRMA

Antitrust vs. Anti-Trump: The Donald’s Feud With Amazon

7 Jun, 2016 By: Jessica M. Pfau



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DRMA

FTC Scores Big Win Against Amazon in Kids’ Apps ‘Unfairness’ Case

7 Jun, 2016 By: William I. Rothbard



About the Author: William I. Rothbard


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Direct Response Marketing

News Corner June 1, 2016

1 Jun, 2016 By: Thomas Haire, Doug McPherson



About the Author: Thomas Haire

Thomas Haire

About the Author: Doug McPherson

Thomas Haire

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Direct Response Marketing

Study: Streaming SVOD Nearing Saturation

1 Jun, 2016 By: Doug McPherson



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