Direct Response Marketing

Key Trends in Payment Processing

1 Jul, 2014 By: Bridget McCrea Response

What’s new in the payment processing industry and how these trends impact direct marketers.



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Direct Response Marketing

Entertainment Epiphanies

1 Jul, 2014 By: Patrick Cauley Response

For years, advertisers have contemplated strategies to survive DVRs, but with news of cable mergers and entertainment startups emerging faster than we can even grasp their trendy names or lingo, it’s prime time to think well beyond cable, DVR — or even the traditional TV set for that matter.



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Direct Response Marketing

The Zumba Revolution

1 Jul, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Research

The Struggle Continues for Long-Form in 1Q 2014

1 Jul, 2014 By: Thomas Haire Response

Some measures stabilize, but the quarter’s $24.2 million loss is nearly identical to the first quarter of what was a troubled 2013.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports - July 2014

1 Jul, 2014 By: Doug McPherson Response



About the Author: Doug McPherson


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Direct Response Marketing

News Corner July 23, 2014

23 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

FTC Offers Easier Compliance for Child Privacy Regs

23 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

Copyright Office Refuses to Process Aereo’s License Application

23 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

Facebook Tests ‘Buy Button’ for Instant Purchases

23 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

Orgs Tangle Over Marketplace Fairness Act

23 Jul, 2014 By: Doug McPherson



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