Direct Response Marketing

E-mail Privacy Bill May Pass House Vote

25 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

Legal Review: FTC Hits Green Coffee Marketers With a Trifecta of Charges

1 Jun, 2014 By: Linda A. Goldstein Response



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Direct Response Marketing

Media Zone: DRTV Drives Online Growth

1 Jun, 2014 By: Peter Koeppel Response



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Direct Response Marketing

Mobilizing the Home Shopping Space

1 Jun, 2014 By: Bridget McCrea Response

Home shopping networks ramp up their efforts in the mobile space as supporting companies jump into the fray with new options for cashing in on digital trends.



About the Author: Bridget McCrea


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Direct Response Marketing

Animal Pharm

1 Jun, 2014 By: Patrick Cauley Response

“No one believes more firmly than Comrade Napoleon that all animals are equal. He would be only too happy to let you make your decisions for yourselves. But sometimes you might make the wrong decisions, comrades, and then where should we be?” — George Orwell, “Animal Farm”



About the Author: Patrick Cauley


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Direct Response Marketing

Finding the 'Magic'

1 Jun, 2014 By: Thomas Haire Response

With the help of direct response marketing, Jerome Alexander says Magic Minerals is the right product at the right time to return his makeup brand to American retail prominence.



About the Author: Thomas Haire

Thomas Haire

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Research

DR Radio Billings Lose Frequency in 4Q 2013

1 Jun, 2014 By: Thomas Haire Response

The worst fourth-quarter results in Kantar/Response history leave 2013’s overall results down by almost 17 percent.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports - June 2014

1 Jun, 2014 By: Doug McPherson Response



About the Author: Doug McPherson


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Direct Response Marketing

Editor's Note: Consumers Drag Marketers Into Mobile Future

1 Jun, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner June 18, 2014

18 Jun, 2014 By: Doug McPherson



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