Direct Response Marketing

ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems

16 Aug, 2017 By: Doug McPherson



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Direct Response Marketing

Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer

16 Aug, 2017 By: Doug McPherson



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Direct Response Marketing

FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers

16 Aug, 2017 By: Doug McPherson



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Direct Response Marketing

National TV Ad Revenues Dip; Analyst Expresses Concern

16 Aug, 2017 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

Community Transforms How We Do Business

15 Aug, 2017 By: Nicola de la Salle, Havas Edge



About the Author: Nicola de la Salle

Nicola de la Salle

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DRMA

The Importance of Global Brand Strategy

15 Aug, 2017 By: Lindsey Carnett, Marketing Maven PR

Communications strategy for domestic and international markets.



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DRMA

Lessons Learned From the Proactiv Class-Action Settlement

15 Aug, 2017 By: Linda A. Goldstein



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DRMA

Staying Out of the Weeds: Employment Law Meets Medical Marijuana

15 Aug, 2017 By: Janice P. Gregerson, Douglas B. Mishkin



About the Author: Janice P. Gregerson

Janice P. Gregerson

About the Author: Douglas B. Mishkin

Douglas B. Mishkin

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Direct Response Marketing

News Corner August 9, 2017

9 Aug, 2017 By: Doug McPherson



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Direct Response Marketing

Facebook to Favor Mobile Optimized Websites; Strengthens Fight Against Fake News

9 Aug, 2017 By: Doug McPherson



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