Direct Response Marketing

Selling the Good Vibes

1 Jul, 2015 By: Nicole Urso Response

It’s not about the “next big thing.” It’s about the next best experience.



About the Author: Nicole Urso


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Direct Response Marketing

More Than Just Talking Heads

1 Jul, 2015 By: Thomas Haire Response

Gregg Spiridellis says JibJab’s success as a digital entertainment company is based on top-notch content and laser-sharp marketing — both online and off.



About the Author: Thomas Haire

Thomas Haire

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Research

Stabilization, No Rebound, for 1Q Long-Form DRTV Billings

1 Jul, 2015 By: Thomas Haire Response

Though a 7.3-percent decline betters recent first-quarter results, long-form DRTV suffers through its 10th consecutive quarterly decrease



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports - July 2015

1 Jul, 2015 By: Doug McPherson Response



About the Author: Doug McPherson


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Direct Response Marketing

Editor’s Note: The Summer Heat Provides Its Own Time for Reflection

1 Jul, 2015 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner July 15, 2015

15 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Hulu’s Living Room Viewing Up 44 Percent

15 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Programmatic TV Standard Takes Shape

15 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

TV Streaming, Digital Use on the Rise

15 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Procera AVH Distributors Slammed with $152 Million Fine for False Advertising

15 Jul, 2015 By: Doug McPherson



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