Direct Response Marketing

Guest Opinion — 5 Things to Look Out for in 2015

1 Jan, 2015 By: Andrew McLean Response



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Direct Response Marketing

Going Mobile — ‘Talking to Your Customers’ Via Beacon Marketing

1 Jan, 2015 By: Jim Meckley Response



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Direct Response Marketing

Media Zone — DRTV: The Original Analytics Machine

1 Jan, 2015 By: Jessica Hawthorne-Castro Response

Direct response marketers and producers pioneered the use of data analytics, attribution and measurability in their campaigns more than 30 years ago.



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Direct Response Marketing

Response Advisors Forum: Entering the ‘Omnichannel’ Era

1 Jan, 2015 By: Thomas Haire Response

The members of the Response Advisory Board buzz about the rise of omnichannel marketing.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Inside the College Playbook

1 Jan, 2015 By: Doug McPherson Response

Collegiate sports marketing is getting tested, and some lessons are emerging that might help direct and digital marketers score bigger profits.



About the Author: Doug McPherson


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Direct Response Marketing

Educating at Brandman University

1 Jan, 2015 By: Thomas Haire Response

Thanks to Ramendra Singh’s focus on “modern portfolio theory” and a belief in data-driven marketing, the California-based college continues to move up amidst a tight environment for higher education.



About the Author: Thomas Haire

Thomas Haire

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Research

Long-Form Media Billings Dip $20M … Again

1 Jan, 2015 By: Thomas Haire Response

Though long-form DRTV is contracting, there are some signs that marketers finally understand the shifting marketplace.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports - January 2015

1 Jan, 2015 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor’s Note: Finding — and Growing — Your Social Voice

1 Jan, 2015 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner January 14, 2015

14 Jan, 2015 By: Doug McPherson



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