Direct Response Marketing

FTC: Herbalife Deceived Consumers, Fined $200M

20 Jul, 2016 By: Doug McPherson



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Direct Response Marketing

TV Beats Smartphones, PCs in All Age Groups

20 Jul, 2016 By: Doug McPherson



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Direct Response Marketing

ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’

20 Jul, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier

1 Jul, 2016 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Richard J. Frey Response



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Richard J. Frey

Richard J. Frey

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Direct Response Marketing

En Español: U.S. Hispanic Media Drives Total Digital Sales

1 Jul, 2016 By: Denira Borrero Response



About the Author: Denira Borrero


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Direct Response Marketing

Support Services: Toll-Free Numbers: Challenge vs. Opportunity

1 Jul, 2016 By: Steve White Response



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Direct Response Marketing

Harnessing the Ever-Shrinking Screen

1 Jul, 2016 By: Bridget McCrea Response

As consumer preferences change, and as their research and buying tools continue to shrink in size, producers shift their strategies to best leverage the video revolution.



About the Author: Bridget McCrea

Bridget McCrea

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Direct Response Marketing

Ready for the Next Big Thing

1 Jul, 2016 By: Nicole Urso Response

Performance marketing connects consumers and brands with the latest in entertainment.



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Direct Response Marketing

Cover Story: All Systems Go!

1 Jul, 2016 By: Thomas Haire Response

Keira Krausz says Nutrisystem has made great strides in recent years thanks to its long-term understanding of performance-based marketing metrics.



About the Author: Thomas Haire

Thomas Haire

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Research

Long-Form DRTV Billings Continue Rising in 1Q 2016

1 Jul, 2016 By: Thomas Haire Response

Dipping cable pricing and a renewed interest in the top 30 markets lead to nearly $16 million in gains in third consecutive positive quarter.



About the Author: Thomas Haire

Thomas Haire

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