Direct Response Marketing

Bots Could Cost Marketers $6.3 Billion in 2015

17 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Survey: 70 Percent of Marketers Increased Digital Ad Spend in 2014

17 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Cable Risks Losing Market Share Without à la Carte Offering

17 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

DMA Survey: Half of Marketers Seeing ROI on Data Investments

17 Dec, 2014 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Cannella Response Television’s Rob Medved Wins DRMA Member of the Year

17 Dec, 2014 By: Thomas Haire



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner December 10, 2014

10 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Ad Tech Firm TubeMogul Puts TV in its Sights

10 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Report: Cord Cutting is More Hype than Reality

10 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

Judge: FTC Case Against Amazon Can Proceed

10 Dec, 2014 By: Doug McPherson



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Direct Response Marketing

FCC Restarts Clock on Mergers

10 Dec, 2014 By: Doug McPherson



About the Author: Doug McPherson


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