Direct Response Marketing

Millennials Still Favor Traditional TV

22 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

HBO, CBS Offerings Offer a Futuristic Glimpse

22 Oct, 2014 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Legal Review: On the Anniversary of the New TCPA Rules, What’s Happened?

1 Oct, 2014 By: Marc Roth Response



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Direct Response Marketing

Support Services: Retail Demands for DR Product Sales

1 Oct, 2014 By: Andrea Stuhley Response



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Direct Response Marketing

Media Zone: Developing Metrics Is a Deliberate Process

1 Oct, 2014 By: Peter Feinstein Response



About the Author: Peter Feinstein


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Spotlight

DRMA Spotlight: Keeping an Edge

1 Oct, 2014 By: Thomas Haire Response

Cannella Response Television adds short-form buying as Tony Besasie and Rob Medved push the boundaries of DR technology and media.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

A Brighter Outlook

1 Oct, 2014 By: Nicole Urso Response

With the DR media marketplace solidifying, experts on the buying and selling sides of the business look forward to opportunities in a fragmented future.



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Direct Response Marketing

Picking Up Speed

1 Oct, 2014 By: Doug McPherson Response

Auto sales during summer 2014 were record breaking, with carmakers reporting double-digit gains over last summer. Not only that, but auto marketing is beginning to travel down some interesting new roads.



About the Author: Doug McPherson


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Direct Response Marketing

The Stars Align!

1 Oct, 2014 By: Thomas Haire Response

Tristar Products earns the sixth annual DRMA Marketer of the Year Award, while 2013 winner Euro-Pro finishes in a dead heat for second with Zumba Fitness.



About the Author: Thomas Haire

Thomas Haire

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Research

Long-Form Media Billings Fall 6.4 Percent in 2Q 2014

1 Oct, 2014 By: Thomas Haire Response

A surging Hispanic market helps out, but a drop in the average cost per 30 minutes — driven by the satellite space — means another down quarter.



About the Author: Thomas Haire

Thomas Haire

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