Direct Response Marketing

Digital Fueling Global Ad Expansion

1 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Comcast Lashes Out at Critics of TWC Deal

1 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Report: 2014 Is the Year Premium Video Inventory Went Programmatic

1 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

FTC Issues Warning Letter to Advertisers

1 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

News Corner September 24, 2014

24 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

FTC: Deliver in 30 Days or Issue a Refund

24 Sep, 2014 By: Doug McPherson



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Kantar: Cable Up, but Broadcast TV, Newspapers, Mag Ads Down in 2Q

24 Sep, 2014 By: Doug McPherson



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CPG Brands Warming up to Programmatic

24 Sep, 2014 By: Doug McPherson



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Public Knowledge to FCC: Block AT&T/DirecTV Merger

24 Sep, 2014 By: Doug McPherson



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IAB’s Anti-Fraud Effort Stirs Debate

24 Sep, 2014 By: Doug McPherson



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