Direct Response Marketing

Google Makes Last Pitch to Court on Pay-Per-Click Class Action

25 May, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Upfront Revs Up Slightly for Broadcast, Down for Cable

25 May, 2016 By: Doug McPherson



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Direct Response Marketing

Indices: TV Prices Firm Up as Scatter Market Tightens

25 May, 2016 By: Doug McPherson



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Direct Response Marketing

Democratic FCC Commissioner: Broadband Privacy Proposal Moving Too Fast

25 May, 2016 By: Doug McPherson



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Direct Response Marketing

Guest Opinion: Nigeria, Right There on Your Screen

1 May, 2016 By: Herschell Gordon Lewis, Lewis Enterprises Response



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Direct Response Marketing

Legal Review: Don’t Let Massive New Container Requirement Sink Your Shipping

1 May, 2016 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Ashley W. Craig, Venable’s Advertising, Marketing and New Media practice group, Elizabeth K. Lowe, Venable’s Advertising, Marketing and New Media practice group



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Ashley W. Craig

Ashley W. Craig

About the Author: Elizabeth K. Lowe

Elizabeth K. Lowe

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Direct Response Marketing

Support Services: Panama Canal Extension: The Final Countdown to Change

1 May, 2016 By: Ayal Latz Response



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DRMA Spotlight

DRMA Spotlight: A More Expansive Offering

1 May, 2016 By: Thomas Haire Response

Bob Yallen’s InterMedia Group of Companies grows its scope via improving technology, a wider array of proprietary media, and a growing understanding of the programmatic space.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Seeking Every Advantage

1 May, 2016 By: Nicole Urso Response

Performance-based marketers adapt to the shifting media landscape by turning challenges into opportunities.



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Direct Response Marketing

A Wiz at Biz

1 May, 2016 By: Doug McPherson Response

Companies marketing to small business owners and entrepreneurs are finding success via TV, but you might find their creativity beyond the box surprising — and useful.



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