Direct Response Marketing

Upfront News: Some Expect 10% Drop in Sales Volume

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

News Corner June 24, 2015

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Spot TV Is a Buyer’s Market

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

PVOD on the Rise for Traditional TV Providers

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

FCC Strengthens Text-Spam Rules

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Mobile Shopping ‘Exploding,’ Overtakes Desktop

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

AT&T on $100 Million Fine: We’ll See You in Court

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

News Corner June 17, 2015

17 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Lawmakers Oppose Curbing Tax Break for Advertising

17 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Marketers Migrating to Programmatic Video

17 Jun, 2015 By: Doug McPherson



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