Direct Response Marketing

Legal Review: The Dark Side of the Dune

1 Mar, 2014 By: Gregory J. Sater Response



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Gregory J. Sater

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Direct Response Marketing

Retail Outlet: Prospecting for Retailers — Looking for Golden Opportunities

1 Mar, 2014 By: Anthony Raissen Response



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Direct Response Marketing

Support Services: Refurbishing — Driving Revenue Through Returns

1 Mar, 2014 By: Andrea Stuhley Response



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Direct Response Marketing

Media Zone: Remarketing Stretches Your Campaign Dollars

1 Mar, 2014 By: Timothy R. Hawthorne Response

How to earn a first-time customer and reignite consumer interest with an online remarketing campaign.



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Direct Response Marketing

Smarter, Better, Faster

1 Mar, 2014 By: Bridget McCrea Response

DRTV producers are sharpening their skills, getting even more creative, and employing technology to help them tackle short- and long-form challenges in today’s cluttered media environment.



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Direct Response Marketing

Hot Housewares

1 Mar, 2014 By: Doug McPherson Response



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Direct Response Marketing

Puck’s Housewares Masterpiece

1 Mar, 2014 By: Thomas Haire Response

Bringing the Wolfgang Puck Pressure Oven to market took just the right mix of product patience and campaign expertise — along with a full serving of the celebrity chef himself.



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Research

3Q 2013 DR Radio Media Billings Slip 5.4 Percent

1 Mar, 2014 By: Thomas Haire Response

Increased spending on campaigns outside the top 10 helps ease the fall, but quarterly results still drop for a third straight year.



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Direct Response Marketing

Field Reports

1 Mar, 2014 By: Thomas Haire, Doug McPherson Response



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Thomas Haire

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Direct Response Marketing

Editor's Note: Housewares Finds Plenty of Green Using Direct Concepts

1 Mar, 2014 By: Thomas Haire Response



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Thomas Haire

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