Direct Response Marketing

Legal Review: You Are What You Edit: No Section 203 Immunity for Affiliate Network

1 Dec, 2016 By: Linda A. Goldstein, La Toya Sutton Response



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Direct Response Marketing

Committee Corner: Direct Response Across Channels

1 Dec, 2016 By: Amy Leifer, AT&T AdWorks Response



About the Author: Amy Leifer

Amy Leifer

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Direct Response Marketing

Support Services: Rates on the Rise, Plan Ahead

1 Dec, 2016 By: Ayal Latz Response



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Direct Response Marketing

Media Zone: Chasing Trends Doesn’t Yield Effective Reach

1 Dec, 2016 By: Peter Feinstein Response

What in heaven’s name is going on with advertising? Or maybe better asked: What’s going on with offline DR media?



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Web Exclusives

Web Exclusive: DR Radio Rocks the Reach

1 Dec, 2016 By: Doug McPherson Response

Sure, the sense of hearing rarely gets top billing in a world that has grown to love its visuals. But radio continues to prove to performance-based marketers that it’s worth a second listen.



About the Author: Doug McPherson


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Direct Response Marketing

Response Advisors Forum: Parsing the Projections

1 Dec, 2016 By: Thomas Haire Response

Members of the Response Advisory Board take a hard look at a number of researchers’ year-end predictions for 2017 — and beyond.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Consumer Electronics Market: A Space Odyssey

1 Dec, 2016 By: Pat Cauley Response

Artificial intelligence, augmented reality, virtual reality … consumer electronics marketers leap into the future with performance-based marketing plans. And other marketers are also taking note of how they might use new CE tech to reach their consumers.



About the Author: Pat Cauley

Pat Cauley

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Direct Response Marketing

Cover Story: Giving Moms What They Want

1 Dec, 2016 By: Thomas Haire Response

Kevin Saliba says e-retailer zulily delivers its target demo — young mothers — the products and services they want via a combination of partnership with leading marketers and its own performance-based marketing methodologies.



About the Author: Thomas Haire

Thomas Haire

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Media Billings

DR Radio Billings Drive Forward in 2Q 2016

1 Dec, 2016 By: Thomas Haire Response

Spending increases in the local radio outlet, the “Automotive and Travel” category, and in the top 10 lead to the best second-quarter results in nine years.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports — December 2016

1 Dec, 2016 By: Thomas Haire, Doug McPherson Response



About the Author: Thomas Haire

Thomas Haire

About the Author: Doug McPherson

Thomas Haire

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