Direct Response Marketing

Worldwide E-commerce Sales to Rise Nearly 20 Percent This Year

30 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

Paid Search No. 1 Way to Gain Customers

30 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

Report: Broadcast, Cable TV Ad Revs to Drop 6%

30 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

FCC Asked to Remove State Restrictions on Cable Competition

30 Jul, 2014 By: Doug McPherson



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Direct Response Marketing

Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid

1 Jul, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze

1 Jul, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, David D. Conway, Venable LLP’s Advertising, Marketing and New Media Group Response



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: David D. Conway

David D.  Conway

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Direct Response Marketing

Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality

1 Jul, 2014 By: Peter Feinstein Response



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Direct Response Marketing

Support Services: Credit Card Processing Rules Are Changing Fast

1 Jul, 2014 By: Curtis Kleinman Response



About the Author: Curtis Kleinman


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Direct Response Marketing

Media Zone: 30 Years of DRTV

1 Jul, 2014 By: Timothy R. Hawthorne Response

Being inducted into the DR Hall of Fame prompts reflections on three decades of “asking for the order.”



About the Author: Timothy R. Hawthorne


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Spotlight

DRMA Spotlight: The Vantiv Advantage

1 Jul, 2014 By: Thomas Haire Response

Elizabeth Rector says the Ohio-based payment processing giant’s success is based on great customer service and creative technological solutions



About the Author: Thomas Haire

Thomas Haire

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