Direct Response Marketing

Marketing Groups Praise Vote to Let ISPs Sell Consumer Data Without Consent; House Sends Bill to Trump's Desk

29 Mar, 2017 By: Doug McPherson, Thomas Haire



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Direct Response Marketing

Ad Exodus: Big Brands Continue to Pull Ads from YouTube

29 Mar, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner March 22, 2015

22 Mar, 2017 By: Doug McPherson



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Direct Response Marketing

MRC Issues Standards to Unite Digital, Analog

22 Mar, 2017 By: Doug McPherson



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Direct Response Marketing

iHeartMedia Unveils Programmatic Ads for Stations, Podcasts; Also, ‘SmartAudio’ for Cars

22 Mar, 2017 By: Doug McPherson



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Direct Response Marketing

Spending on Prescription Drug TV Ads on the Rise

22 Mar, 2017 By: Doug McPherson



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Fox, Turner, and Viacom Join Forces for Easier Ad Targeting

22 Mar, 2017 By: Doug McPherson



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Direct Response Marketing

ANA Members Want Independent Audits for ‘Walled Garden’ Platforms

22 Mar, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Guest Opinion: Let’s Carefully Consider What We Put in Homes

1 Mar, 2017 By: Peter Feinstein Response



About the Author: Peter Feinstein


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Direct Response Marketing

Legal Review: ‘Advertising Injury’ Coverage Can Leave You on the Hook

1 Mar, 2017 By: Kevin W. Weigand, Venable LLP’s Advertising and Marketing Litigation, Randy Miller, Venable LLP’s Advertising and Marketing Litigation Response



About the Author: Kevin W. Weigand

Kevin W. Weigand

About the Author: Randy Miller

Randy Miller

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