Direct Response Marketing

FTC Issues Warning Letter to Advertisers

1 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

News Corner September 24, 2014

24 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

FTC: Deliver in 30 Days or Issue a Refund

24 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

Kantar: Cable Up, but Broadcast TV, Newspapers, Mag Ads Down in 2Q

24 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

CPG Brands Warming up to Programmatic

24 Sep, 2014 By: Doug McPherson



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Public Knowledge to FCC: Block AT&T/DirecTV Merger

24 Sep, 2014 By: Doug McPherson



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IAB’s Anti-Fraud Effort Stirs Debate

24 Sep, 2014 By: Doug McPherson



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News Corner September 17, 2014

17 Sep, 2014 By: Doug McPherson



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Internet Trade Group Tells FCC ‘No Online Fast Lanes’

17 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

Programmatic Expanding Into Video

17 Sep, 2014 By: Doug McPherson



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