Direct Response Marketing

News Corner January 13, 2016

13 Jan, 2016 By: Doug McPherson



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Direct Response Marketing

FTC: Big Data Could Lead to Discrimination

13 Jan, 2016 By: Doug McPherson



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Direct Response Marketing

VOD Ad Impressions Jump 75 Percent in 2015

13 Jan, 2016 By: Doug McPherson



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Direct Response Marketing

TVB Reveals Programmatic TV Guidelines

13 Jan, 2016 By: Doug McPherson



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Direct Response Marketing

Turner and Viacom to Reduce Ad Loads

13 Jan, 2016 By: Doug McPherson



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Direct Response Marketing

FTC: Lumosity Deceived Consumers With Testimonials, Ads

13 Jan, 2016 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

MillerCoors Labeling of Blue Moon as ‘Craft Beer’ Not Deceptive

12 Jan, 2016 By: Jeffrey Richter, Arthur Yoon



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DRMA

What’s Up With “Up to” Claims?

12 Jan, 2016 By: Amy Ralph Mudge, Venable L.L.P., Randal M. Shaheen



About the Author: Amy Ralph Mudge


About the Author: Randal M. Shaheen


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DRMA

FTC Unveils Enforcement Policy for Native Advertising

12 Jan, 2016 By: William I. Rothbard



About the Author: William I. Rothbard


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Direct Response Marketing

News Corner January 6, 2016

6 Jan, 2016 By: Doug McPherson



About the Author: Doug McPherson


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