Direct Response Marketing

Simulmedia Debuts Data-Driven Platform To Optimize Media

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Comcast Expands Addressable TV Advertising With New Acquisition

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Study: Online Video Viewing Growing Rapidly, TV Still Influential

10 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Instagram Adding DR Ad Formats

10 Jun, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner June 3, 2015

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Cable, Telco ISPs: Court Should Stay Title II

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Shazam Makes Print, TV Ads ‘Shoppable’

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Future TV Ads Will Enable Impulse Shoppers

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Alibaba Passes Amazon as ‘Most Valuable’ Retail Brand

3 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Programmatic TV Budgets to Rise 17% by 2019

3 Jun, 2015 By: Doug McPherson



About the Author: Doug McPherson


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