Direct Response Marketing

Nutrisystem Wins Eighth Annual DRMA Marketer of the Year Award

14 Sep, 2016 By: Thomas Haire



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Thomas Haire

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DRMA

Warning to Executives: You Can Lose Personal Immunity From Business Liabilities

13 Sep, 2016 By: Arthur Yoon, Jeffrey Richter



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DRMA

FTC Back on Track in RTC Crusade

13 Sep, 2016 By: William I. Rothbard



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DRMA

Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property

13 Sep, 2016 By: Jessica M. Pfau



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DRMA

It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards

13 Sep, 2016 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Leonard L. Gordon



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Leonard L. Gordon

Jeffrey D. Knowles

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Direct Response Marketing

News Corner September 7, 2016

7 Sep, 2016 By: Doug McPherson



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Direct Response Marketing

DraftKings Gets $150 Million in Funding Despite Legal Scuffles

7 Sep, 2016 By: Doug McPherson



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Direct Response Marketing

Programmatic TV Growing, But Hurdles Inhibit Adoption

7 Sep, 2016 By: Doug McPherson



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Direct Response Marketing

OTT Growth Surges; $15 Is Tops for SVOD; CBS Launches Ad-Free Option

7 Sep, 2016 By: Doug McPherson



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Direct Response Marketing

Pay TV Loses 812K Subs in Q2; Anti-Cable Ads Continue as Consumers’ Channels of Choice Shrink

7 Sep, 2016 By: Doug McPherson



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