Direct Response Marketing

Smoothing Out a Few Wrinkles

1 Nov, 2014 By: Thomas Haire Response

Rich Ransom says DermaWand’s renewed success leads ICTV Brands to unprecedented growth and expansion.



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Research

Short-Form DRTV Billings Continue 2014 Rebound

1 Nov, 2014 By: Thomas Haire Response

A 12.4-percent jump is fueled by an expansion in U.S. Hispanic media and the ‘drug and toiletry’ category.



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Direct Response Marketing

Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print

1 Nov, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Amy Ralph Mudge, Venable L.L.P. Response



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Jeffrey D. Knowles

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Direct Response Marketing

En Español: Understanding the Evolving Hispanic Media Landscape

1 Nov, 2014 By: Alex Agurcia Response



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Direct Response Marketing

Support Services: Can Your Media Do That?

1 Nov, 2014 By: George Faltaous, R.Ph. Response

Running a 6.0 DR campaign.



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Direct Response Marketing

Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection

1 Nov, 2014 By: Timothy R. Hawthorne Response

How to make social networking platform Pinterest a part of your successful DRTV campaign.



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Direct Response Marketing

Field Reports - November 2014

1 Nov, 2014 By: Doug McPherson, Thomas Haire Response



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Direct Response Marketing

Editor's Note: Giving Back Is the Best Way to Give Thanks

1 Nov, 2014 By: Thomas Haire Response



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Direct Response Marketing

News Corner November 19, 2014

19 Nov, 2014 By: Doug McPherson



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Direct Response Marketing

Nielsen Exec: TV Industry Should Adopt New Ratings Standards

19 Nov, 2014 By: Doug McPherson



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