Direct Response Marketing

No Consensus on Nielsen Ratings Expansion Plan

8 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

AT&T-DirecTV Deal Could Be Approved This Week

8 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Facebook Unveils Video Ads; YouTube Not Worried

8 Jul, 2015 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

‘The Doom That Came to Atlantic City’

7 Jul, 2015 By: Jeffrey Richter



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DRMA

FTC Not Happy With ‘Risk-Free Trial’ Disclosures

7 Jul, 2015 By: Gregory J. Sater



About the Author: Gregory J. Sater

Gregory J. Sater

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Direct Response Marketing

News Corner July 1, 2015

1 Jul, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Multicultural TV Users Favor OTT Viewing

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

Explosion of Online Political Ads Coming in 2016

1 Jul, 2015 By: Doug McPherson



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Direct Response Marketing

FCC Chair: Broadband Privacy Rules Coming Soon

1 Jul, 2015 By: Doug McPherson



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