Direct Response Marketing

Net Gains: Finding Digital Success With Campaign Optimization

1 Aug, 2015 By: Bill Sullivan, JL Media Response



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Direct Response Marketing

En Español: Hispanic DR Production: Real World Data on What Works

1 Aug, 2015 By: Denira Borrero Response



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Direct Response Marketing

Getting Paid

1 Aug, 2015 By: Doug McPherson Response

Technology, regulation and data security continue to expand in importance in the payment processing space.



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Direct Response Marketing

Cracking the Code

1 Aug, 2015 By: Bridget McCrea Response

The financial services and insurance sector continues to use direct response in conjunction with solid online, social, mobile, and paid search campaigns.



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Direct Response Marketing

Racing to Success

1 Aug, 2015 By: Thomas Haire Response

Anthony Volpe’s goal of building awareness and trust for SDV’s AnastasiaDate.com and AsianDate.com means multifaceted direct and digital marketing efforts — and a little Gumball.



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Research

A Rough Start

1 Aug, 2015 By: Thomas Haire Response

Short-form DRTV media billings dip 12.8 percent in 1Q 2015, mirroring 4Q 2014 losses and opening the marketplace to questions.



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Thomas Haire

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Direct Response Marketing

Field Reports - August 2015

1 Aug, 2015 By: Doug McPherson Response



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Direct Response Marketing

Editor’s Note: Slowing Down … to Pick Up Your Sales Pace

1 Aug, 2015 By: Thomas Haire Response



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Thomas Haire

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Direct Response Marketing

News Corner August 5, 2015

5 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

AT&T: FCC Should ‘Recognize Its Error’ Over Throttling

5 Aug, 2015 By: Doug McPherson



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