Direct Response Marketing

Programmatic to Grow in Connected TV, OTT Video

18 Feb, 2015 By: Doug McPherson



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Direct Response Marketing

A Full Slate: 2015 DR Hall of Fame Inductees Announced

18 Feb, 2015



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Direct Response Marketing

Guest Opinion: Direct Response’s Next Leap to Improve Sales: Incorporate Social Purpose

1 Feb, 2015 By: Richard G. Rosen Response



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Direct Response Marketing

En Espanol: Hispanic Consumer Pool and Buying Power Boosted by Obama’s Executive Actions

1 Feb, 2015 By: Carlos Cordoba Response



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Direct Response Marketing

The Art Of E-Commerce

1 Feb, 2015 By: Nicole Urso Response

How the best e-commerce campaigns create targeted marketing that sends the right message.



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Direct Response Marketing

Ensuring Customer Happiness

1 Feb, 2015 By: Bridget McCrea Response

Four years after the Affordable Healthcare Act was signed into law, healthcare providers continue to perfect the best mix of direct response and digital strategies to boost consumer awareness and lead generation.



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Bridget McCrea

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Direct Response Marketing

Behind the Mask

1 Feb, 2015 By: Thomas Haire Response

Jay Tapper’s illuMask device lights up the beauty sector with powerful retail partnerships and a major new direct response campaign.



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Thomas Haire

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Research

Short-Form DRTV Billings Rise 4 Percent in 3Q 2014

1 Feb, 2015 By: Thomas Haire Response

While not as powerful a bounce back as hoped for, the quarter’s results show marketers may be bringing more new products to the table.



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Thomas Haire

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Research

Introducing DRMetrix: The Next Generation in Direct Response Research

1 Feb, 2015 By: Thomas Haire Response



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Thomas Haire

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Direct Response Marketing

Field Reports: February 2015

1 Feb, 2015 By: Doug McPherson Response



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