Research

Long-Form Media Billings Fall 6.4 Percent in 2Q 2014

1 Oct, 2014 By: Thomas Haire Response

A surging Hispanic market helps out, but a drop in the average cost per 30 minutes — driven by the satellite space — means another down quarter.



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Direct Response Marketing

Field Reports - October 2014

1 Oct, 2014 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

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Direct Response Marketing

Editor's Note: It’s Not Your Father’s MER

1 Oct, 2014 By: Thomas Haire Response



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Direct Response Marketing

News Corner October 15, 2014

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

AT&T Refunds $80M to Consumers for Cramming; Other Carriers May be Next

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Study: Marketers Still Embrace Elementary Approaches to Measurement

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Programmatic, Video, Mobile to Boost Ad Growth to $37B by 2019

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Mobile Payments Set to Soar to More than $2K Annually per Consumer by 2018

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Pro Net Neutrality Groups Form Alliance; Lawsuits Likely

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

News Corner October 8, 2014

8 Oct, 2014 By: Doug McPherson



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