Research

DR Radio Doubles Down on Success

1 Jun, 2016 By: Thomas Haire Response

After fading volume in 2011-13, final 2015 DR radio billings results turn up from 2014’s success as the best fourth quarter since 2010 plays a major role.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Field Reports June 2016

1 Jun, 2016 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Editor’s Note: Thinking Like a Consumer Could Help Your Attribution Modeling

1 Jun, 2016 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

News Corner June 15, 2016

15 Jun, 2016 By: Doug McPherson



Add Comment

Direct Response Marketing

TV Summit: TV’s Response to OTT Will Bring More Targeted Inventory

15 Jun, 2016 By: Doug McPherson



Add Comment

Direct Response Marketing

First-Quarter Ad Revs Hit New High; Internet U.S. Ad Spend to Top TV in 2017

15 Jun, 2016 By: Doug McPherson



Add Comment

Direct Response Marketing

DRMA Starts 3 Committees to Expand Member Involvement

15 Jun, 2016 By: Thomas Haire



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

ANA: Media Kickbacks ‘Pervasive’; Agencies, Industry Call Report ‘One-Sided’

15 Jun, 2016 By: Doug McPherson



About the Author: Doug McPherson


Add Comment

Direct Response Marketing

U.S. Appeals Court Upholds Net Neutrality Rules in Full

15 Jun, 2016 By: Doug McPherson



About the Author: Doug McPherson


Add Comment

Direct Response Marketing

News Corner June 8, 2016

8 Jun, 2016 By: Doug McPherson



Add Comment

Syndicate content