Direct Response Marketing

News Corner April 2, 2014

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

Video Ads 38% Higher Than Cable TV Ads In ’13

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

Social Media Driving Traffic to Retail Sites

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

More Ad Lawsuits Possible After Supreme Court Decision

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

Report: DISH Talks Merger With DirecTV

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

DR Prices May Rise as Cable Sells to Branders in Upfronts

2 Apr, 2014 By: Doug McPherson



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All Access Lunch


30 Apr, 2014 | 12:00pm - 1:30pm | Sapphire Ballroom, end of aisle 100

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Direct Response Marketing

News Corner March 26, 2014

26 Mar, 2014 By: Thomas Haire, Doug McPherson



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Direct Response Marketing

NAB Alleges Interconnects Collusion

26 Mar, 2014 By: Doug McPherson



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Direct Response Marketing

Subscribers Leave Pay, Cable TV, Join Satellite TV

26 Mar, 2014 By: Doug McPherson



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