Direct Response Marketing

FCC Considers Banning ‘Supercookies’

13 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

Forecast: Pay TV to See Sharp Declines

13 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

Websites Willing to Sue Ad Blockers

13 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

Verizon Makes Aggressive Moves Toward Yahoo, AwesomenessTV

13 Apr, 2016 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

FTC Hits Lord & Taylor Over Native Advertising, Social Influencer Campaign

12 Apr, 2016 By: Linda A. Goldstein, Lauren B. Aronson



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DRMA

Plaintiff Steeps in Green Tea Class Action Defeat

12 Apr, 2016 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Stephen R. Freeland



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Stephen R. Freeland

Stephen R. Freeland

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DRMA

FTC Joins Legal Barrage Against VW Over Emissions Scandal

12 Apr, 2016 By: William I. Rothbard



About the Author: William I. Rothbard


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Direct Response Marketing

News Corner April 6, 2016

6 Apr, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

As Pay TV Shrinks, Live TV and DVR Viewing Rises

6 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

U.S. Digital Ad Spend Just 1% Below TV

6 Apr, 2016 By: Doug McPherson



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