Direct Response Marketing

Use of Advanced First-Party Data Rises 150%

2 Aug, 2017 By: Doug McPherson



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Direct Response Marketing

Facebook Grows Amid Talk of ‘Snackable’ Content, 6-Second Ads, Original Programs

2 Aug, 2017 By: Doug McPherson



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Direct Response Marketing

A Done Deal: Discovery Buys Scripps

2 Aug, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner July 26, 2017

26 Jul, 2017 By: Doug McPherson



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Direct Response Marketing

Katzenberg’s WndrCo Looks To Create “New TV”

26 Jul, 2017 By: Doug McPherson



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Direct Response Marketing

Ad Market Sees Uptick, Digital Rises 11 Percent

26 Jul, 2017 By: Doug McPherson



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Direct Response Marketing

Nielsen to Add VOD Ratings in Media Planning Tool

26 Jul, 2017 By: Doug McPherson



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Direct Response Marketing

Discovery, Scripps Considering Merger

26 Jul, 2017 By: Doug McPherson



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Direct Response Marketing

Netflix, Microsoft Slam Net Neutrality Investment Argument; Trump Still Fighting

26 Jul, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Legal Review: Will In-App Messaging Lead to the Next Novel Theory of Telemarketing Liability?

1 Jul, 2017 By: Stephen R. Freeland, Daniel S. Blynn Response



About the Author: Stephen R. Freeland

Stephen R. Freeland

About the Author: Daniel S. Blynn

Daniel S. Blynn

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