Direct Response Marketing

Guthy-Renker Announces Major Changes

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Study: EMV Overrides Fraud, Other Payment Priorities

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

AT&T to Offer 60-Second Addressable Ads to Nearly 14 Million

17 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Field Reports - August 2016

1 Aug, 2016 By: Doug McPherson, Thomas Haire Response



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Direct Response Marketing

Editor's Note: Verizon-Yahoo, Unilever-Dollar Shave Club Speak to Performance-Based Power

1 Aug, 2016 By: Thomas Haire Response



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Thomas Haire

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Direct Response Marketing

News Corner August 10, 2016

10 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Snapchatters Marking Branded Content With Disclaimers to Meet FTC Guidelines

10 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Study: Marketers Grapple With Media Mix, Proving ROI

10 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Comcast Tangling With FCC on Pay-For-Privacy Pricing, Selling Search Data

10 Aug, 2016 By: Doug McPherson



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Direct Response Marketing

Time Warner’s Hulu Stake Will Yield New Live-Streaming Service

10 Aug, 2016 By: Doug McPherson



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