Direct Response Marketing

Guest Opinion: How MasterCard’s Revised Chargeback Thresholds Affect DR

1 Oct, 2012 By: Alan Kleinman, Meritus Payment Solutions Response



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Direct Response Marketing

Net Gains: Is Your DRTV Search Program 'Momified'?

1 Oct, 2012 By: Irv Brechner Response



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Direct Response Marketing

Support Services: The Good, the Bad and the Pretty

1 Oct, 2012 By: Ayal Latz Response



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Direct Response Marketing

Media Buying & Planning Guide: Winning Campaigns

1 Oct, 2012 By: Nicole Urso Response

Media buyers navigate the unpredictable ups and downs of a fragile economy and an inventory squeeze from the upcoming presidential election.



About the Author: Nicole Urso


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Direct Response Marketing

Thinking on the Side of the Box

1 Oct, 2012 By: Doug McPherson Response

Transpromo — marketing via transactional customer communications — gains new life with new technology and some good, old-fashioned know-how.



About the Author: Doug McPherson


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Direct Response Marketing

Cover Story: A Taste of Victory

1 Oct, 2012 By: Thomas Haire Response

SENSA Products LLC earns the fourth annual DRMA Marketer of the Year Award, while finalists Space Bag and Hampton Direct also gain industry support for their successful products.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

2Q 2012 Long-Form Media Billings Leap $32 Million

1 Oct, 2012 By: Thomas Haire Response

Though the average cost of a half-hour jumps 8.1 percent, DR media buyers are not deterred as the number of slots purchased rises 4.7 percent.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Media Inc.

Field Reports October 2012

1 Oct, 2012 By: Doug McPherson, Thomas Haire Response

SENSA Wins Fourth Annual DRMA Marketer of the Year Award



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor’s Note: The FTC Leans Hard on the DR Business … Again

1 Oct, 2012 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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DRMA

No Consent Decree Is Too Old to be Enforced

11 Oct, 2012 By: Gregory J. Sater



About the Author: Gregory J. Sater

Gregory J. Sater

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