Direct Response Marketing

‘Rate Deals’ Beat ‘Results’ in Media Buys

30 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

Ad Execs: TV Impressions More Important than Online

30 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

Simulmedia-Nielsen Deal Leads to Ad Inventory Sales

30 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

Google-MediaVest Deal Aims to Change Online Ad Buying

30 Oct, 2013 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Cable, Media Industry to Beat Stock Market

30 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

Driven To Sell

1 Oct, 2013 By: Doug McPherson Response

No doubt, getting consumers to part with five figures for new wheels is an uphill trek, but car dealers are navigating the incline just fine with new marketing techniques.



About the Author: Doug McPherson


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Direct Response Marketing

News Corner October 23, 2013

23 Oct, 2013 By: Doug McPherson, Thomas Haire



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Direct Response Marketing

DMA: Data Value Worth $156 Billion

23 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

NBCU’s 'TV Everywhere' Efforts Paying Off

23 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

TRA-Kantar Judge Does a 180 on Infringement Claims

23 Oct, 2013 By: Doug McPherson



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