Direct Response Marketing

Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy

1 May, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Andrew J. Currie, Bankruptcy Practice Group Response



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Andrew J. Currie

Andrew J. Currie

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Direct Response Marketing

Support Services: Balancing Speed and Costs Means Happier Customers, Improved Profitability

1 May, 2014 By: Ayal Latz Response



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Direct Response Marketing

Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products

1 May, 2014 By: Timothy R. Hawthorne Response

Product purchase app developers claim that their new innovations hold great promise, but will their apps really enhance DRTV campaign platforms?



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Direct Response Marketing

Channel Challenges

1 May, 2014 By: Nicole Urso Reed Response

DR focuses on brand creative as social media gets direct.



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Nicole Urso Reed

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Direct Response Marketing

Hardware is Happening

1 May, 2014 By: Doug McPherson Response

It’s a $343 billion industry with trade shows hitting record attendance, innovation is just plain showing off and, yes, products are selling. Strap on your tool belt and learn why.



About the Author: Doug McPherson


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Direct Response Marketing

High Pressure, High Flow

1 May, 2014 By: Thomas Haire Response

Eric Loferski says short-form DRTV and online video have primed Briggs & Stratton’s new power washer campaign for success.



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Thomas Haire

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Short-Form DRTV

Short-Form DRTV Media Wraps Unsightly 2013

1 May, 2014 By: Thomas Haire Response

Total short-form DRTV billings shrink 20.4 percent for the year, but Kantar’s prediction of some fourth-quarter stabilization comes to fruition.



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Thomas Haire

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Direct Response Marketing

Field Reports - May 2014

1 May, 2014 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor’s Note: Feeling the ‘Vibe’ at Response Expo

1 May, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner May 28, 2014

28 May, 2014 By: Doug McPherson



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