Direct Response Marketing

CBS Local Stations Close to Mobile Offering

20 Feb, 2013 By: Doug McPherson



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Direct Response Marketing

Mobile Key to Growth

20 Feb, 2013 By: Doug McPherson



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Direct Response Marketing

‘App & Mortar Economy’ on Tap

20 Feb, 2013 By: Doug McPherson



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Direct Response Marketing

Online Tax Bill Re-Introduced in Congress

20 Feb, 2013 By: Doug McPherson



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Direct Response Marketing

9 Honorees Chosen for Inaugural Class of the New DR Hall of Fame

20 Feb, 2013



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Direct Response Marketing

Radio ... Active

1 Feb, 2013 By: Doug McPherson Response

Media costs are down but opportunities are up for traditional radio, as well as Web-based and satellite-based services.



About the Author: Doug McPherson


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Direct Response Marketing

Going Mobile: DR to Go — Let’s Get Mobile

1 Feb, 2013 By: Brendan Condon Response



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Direct Response Marketing

In Production: Engage Them … Then Offer The Deal They Can’t Refuse

1 Feb, 2013 By: Ken & Barbara Kerry, Script To Screen Response

Media platforms are increasing. Competition for media is tightening. Consumer leisure time is narrowing. Welcome to the future.



About the Author: Ken & Barbara Kerry


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Spotlight

DRMA Spotlight: Cracking the Code

1 Feb, 2013 By: Thomas Haire Response

Dial800's Scott Richards and James Diorio herald collaboration, CallView360 and concierge-level service as the secrets to DR industry success.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Drawing a Better Roadmap

1 Feb, 2013 By: Lizze Slocum Response

Producers and agencies use DRTV-related research with great results … except when they don’t.



About the Author: Lizze Slocum


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