Spotlight

DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'

1 Aug, 2011 By: Jackie Jones Response



Add Comment

Financial Services

Financial Services Market: DR 'Insures' Success

1 Aug, 2011 By: Jackie Jones Response

Advertisers keep financial services marketing personal while meeting consumers online through a variety of digital DR modes.



Add Comment

Direct Response Marketing

Social Spotlight: Follow The Leader

1 Aug, 2011 By: Nicole Urso Response

Why the biggest brands want to be liked, followed and surrounded by friends.



Add Comment

Financial Services

Support Services: The Support Report

1 Aug, 2011 By: Doug McPherson Response

Support services are working to keep up with an ever-changing direct response landscape. Teleservices remain relevant despite growing purchases from the Web. Payment processing is going mobile. And fulfillment companies are getting retail savvy.



Add Comment

Financial Services

State Farm's DR Driver

1 Aug, 2011 By: Thomas Haire Response

Isn't most messaging today about getting a response?" asks Tim Van Hoof, director of marketing communications for Bloomington, Ill.-based State Farm®, the largest insurer of cars and homes in the United States. "That stigma about direct response is attached to the old — and annoying — very direct ‘buy now’ messaging. But when we think about ‘direct response’ more broadly, it allows us to expand what we can say to our consumer. We see what we do as a ‘branding call-to-action’ communication."



Add Comment

Short-Form DRTV

1Q Short-Form DRTV Media Billings Jump 6.9 Percent

1 Aug, 2011 By: Jackie Jones Response

Total spending rebounds to more than $1 billion, while the average money spent on a campaign — both inside and outside the top 40 — rises as well.



Add Comment

Direct Response Marketing

Legal Review: Implementing a Social Media Advertising Strategy

1 Aug, 2011 By: Benjamin Alexander, Gregory J. Sater Response



Add Comment

Direct Response Marketing

Retail Outlet: The PedEgg Phenomenon

1 Aug, 2011 By: Peter Aronow Response



Add Comment

Response Issue

In Print: Surprising Realities in Generational Buying Behavior

1 Aug, 2011 By: Kathy Calta Response



Direct Response Marketing

Media Zone: The ABCs of DSPs

1 Aug, 2011 By: Steven Kaufman Response



Syndicate content