DRMA

Chicago Reception- March 2012

29 Jun, 2011



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DRMA

Winter Bash- December 2011

28 Jun, 2011



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Response Issue

Jackie's Journal June 29, 2011

27 Jun, 2011 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal June 22, 2011

22 Jun, 2011 By: Jackie Jones



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Direct Response Marketing

Home (?) Shopping

1 Jun, 2011 By: Doug McPherson Response

Shoppers who watch home shopping channels like QVC, HSN and ShopNBC aren’t always at home these days. That’s something those networks know very well, and now they’re doing something about it. And, yes, they have advice for DR vendors, too.



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Direct Response Marketing

Navigating a Fragmented Media Universe

1 Jun, 2011 By: Thomas Haire Response

Members of Response’s Editorial Advisory Board still believe in DRTV media, but the success of online and other direct response media options — and just how to measure it — has lessened their strict evangelism.



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Direct Response Marketing

Jackie's Journal June 15, 2011

14 Jun, 2011 By: Jackie Jones



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Direct Response Marketing

Support Services: Creating Call Center Agents Who Think for Themselves

1 Jun, 2011 By: Luis Echevarria Response



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Direct Response Marketing

Media Zone: DRTV Marketers: Beware of Local Breaks

1 Jun, 2011 By: Peter Koeppel Response



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Spotlight

DRMA Spotlight: Going for Gold

1 Jun, 2011 By: Jackie Jones Response

Hawthorne Direct celebrates 25 successful years of bringing brands and DR together — and looks forward to 25 more — as founder Tim Hawthorne welcomes the next generation to the business: daughter Jessica Hawthorne-Castro, who will head the Los Angeles office.



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