Direct Response Marketing

Time Warner Launches Enhanced iTV Offering

14 Mar, 2012 By: Jackie Jones



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Direct Response Marketing

Obama Camp Claims Most-Aired Ad of Election So Far

14 Mar, 2012 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal March 14, 2012

14 Mar, 2012



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DRMA Spotlight

DRMA Spotlights Thane International: The Reign of Thane

1 Mar, 2012 By: Jackie Jones



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Lockard & Wechsler Kick-off Party


1 Apr, 2013 | 9:00pm - 12:00am | Stingaree, 454 6th Ave. San Diego




Direct Response Marketing

3Q 2011 DR Radio Media Billings Drop 5.5 Percent

1 Mar, 2012 By: Jackie Jones Response

Top-10 spending declines 7.8 percent while the average money spent on a campaign also tumbles.



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Direct Response Marketing

The Reign of Thane

1 Mar, 2012 By: Jackie Jones Response

The international DR powerhouse boasts unparalleled expertise and partnerships to take any product global.



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Direct Response Marketing

A Comfortable Fit for DRTV

1 Mar, 2012 By: Nicole Urso Response

How Hampton Direct’s PajamaJeans overcame an unusual category and an oddball price to become a retail smash hit.



About the Author: Nicole Urso


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Direct Response Marketing

One Hit at a Time

1 Mar, 2012 By: Bridget McCrea Response

DRTV producers focus on quality shows that entice consumers and add value to their lives.



About the Author: Bridget McCrea

Bridget McCrea

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Direct Response Marketing

Housewares' Claim to Fame

1 Mar, 2012 By: Jackie Jones Response

Celebrity chefs whip up marketing masterpieces for home and housewares brands in DR.



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