DRMA

DRMA Spotlight: An Icon for the Future

10 May, 2012 By: Thomas Haire



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Direct Response Marketing

Field Reports - May 2012

1 May, 2012 By: Jackie Jones, Thomas Haire Response



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Direct Response Marketing

4Q 2011 Short-Form DRTV Media Billings Inch Higher

1 May, 2012 By: Jackie Jones Response

The year ends $250 million higher than 2010 results, and the average amounts spent on a campaign — both within and outside the top 40 — also enjoy healthy boosts.



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Direct Response Marketing

2012 Cable Network Directory

1 May, 2012 By: Thomas Haire Response



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Direct Response Marketing

Media Buying & Planning Guide: Sales on the Upswing

1 May, 2012 By: Nicole Urso Response

Short-form DRTV makes a comeback while long-form picks up momentum.



About the Author: Nicole Urso


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Direct Response Marketing

Legal Spotlight: Countering the Counterfeiters

1 May, 2012 By: Doug McPherson Response

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV professionals thousands — sometimes millions — in sales (not to mention the headaches), to hell with flattery. Something needs to be fixed.



About the Author: Doug McPherson


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Direct Response Marketing

Hardware Market: DR Brings It for Hardware

1 May, 2012 By: Jackie Jones Response

>DR is the tool of choice for consumers increasingly interested in the nuts and bolts of how to best take care of their homes amid a slow market recovery.



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Direct Response Marketing

Cover Story: Rise and Shine!

1 May, 2012 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Vendor Spotlight: Datamann — InOrder Enterprise Management System Featured at Response Expo 2012

9 May, 2012 By: Jackie Jones



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Direct Response Marketing

Social 'Revolutionizing' Beauty Brands' Engagement Levels in Britain, Mintel Says

9 May, 2012 By: Jackie Jones



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