Direct Response Marketing

Agency Review: Three Little Letters

1 Nov, 2013 By: Andrew Blickstein, Home Run Media Response



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Direct Response Marketing

Going Mobile: Tapping the Mobile Video Ad Goldmine

1 Nov, 2013 By: Timothy R. Hawthorne Response

If you’re not factoring mobile into your online video strategy, you’re missing the boat.



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Direct Response Marketing

Support Services: Using a Leveraged Payment Processing Plan

1 Nov, 2013 By: Curtis Kleinman Response



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Direct Response Marketing

Media Zone: Value — Not Rate — Is the Key to the Best Media Buy

1 Nov, 2013 By: Bill Raymond Response



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DRMA

DRMA Spotlight: Staying a Step Ahead

1 Nov, 2013 By: Thomas Haire Response

As it heads toward its 40th birthday, the InterMedia Group of Companies strives to remain spry and agile in an ever-changing marketplace.



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Thomas Haire

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Direct Response Marketing

Screens, Screens … Everywhere Screens

1 Nov, 2013 By: Bridget McCrea Response

How marketers can combine traditional TV with the second and third screens to deliver their messages and drive transactions.



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Bridget McCrea

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Direct Response Marketing

The Travel Market Thrives

1 Nov, 2013 By: Bridget McCrea Response

The deep-pocketed travel industry invests heavily in both direct response and digital advertising in 2013.



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Bridget McCrea

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Direct Response Marketing

For eDiets, Mobile and Social Are No Fad

1 Nov, 2013 By: Thomas Haire Response



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Thomas Haire

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Research

Short-Form DRTV Media Billings’ 2013 Tumble Continues

1 Nov, 2013 By: Thomas Haire Response

Total spending in second quarter crumbles nearly $300M, with any positive signs few and far between.



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Thomas Haire

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Direct Response Marketing

Field Reports - November 2013

1 Nov, 2013 By: Doug McPherson, Thomas Haire Response



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Thomas Haire

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