Direct Response Marketing

DR Hammers Home Sales

1 May, 2013 By: Doug McPherson Response

Yes, DRTV is the perfect venue to demonstrate hardware products. But that’s just the first nail in building staggering sales.



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Direct Response Marketing

Just the Right Chemistry

1 May, 2013 By: Thomas Haire Response

Charles Mooney says direct response marketing mixes perfectly with Vitaquest’s product development expertise in the vitamin and supplement space.



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Direct Response Marketing

Field Reports

1 May, 2013 By: Thomas Haire Response



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Media Billings

4Q 2012 Short-Form DRTV Media Billings Rise $35.5M

1 May, 2013 By: Thomas Haire Response

Total short-form DRTV billings rise 4.1 percent for the year. Hispanic media and the ‘Drug and Toiletry’ category key the quarter’s success.



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Direct Response Marketing

Net Gains: How Many Screens Does It Take to Make the Sale?

1 May, 2013 By: Karen Kluger, TouchPoint Integrated Communications Response



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Direct Response Marketing

Legal Review: Getting Back to the Basics

1 May, 2013 By: Gregory J. Sater Response



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Gregory J. Sater

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Direct Response Marketing

Media Zone: Are You Missing Out on the Second Screen?

1 May, 2013 By: Timothy R. Hawthorne Response

Now is the time to stop looking at mobile phones and tablets as distractions to your TV commercials and learn how to harness the power of the second screen.



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Direct Response Marketing

Editor’s Note: Can 2013 Carry 2012’s Media Billings Momentum Forward?

1 May, 2013 By: Thomas Haire Response



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Direct Response Marketing

News Corner May 8, 2013

8 May, 2013 By: Doug McPherson



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Direct Response Marketing

Smartphones and Tablets Driving E-Commerce

8 May, 2013 By: Doug McPherson



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