Direct Response Marketing

Radio Waves: You Cannot Measure Broadcast Media by Phone Calls Alone

1 Jan, 2014 By: Mike Battisto, Target + Response Response



Add Comment

Direct Response Marketing

Media Zone: Are You Really Measuring Your Social Media Performance?

1 Jan, 2014 By: Timothy R. Hawthorne Response

Is your company one of the many that doesn’t tie social media performance directly to business gains?



About the Author: Timothy R. Hawthorne


Add Comment

Spotlight

DRMA Spotlight: Finding the Right Mojo

1 Jan, 2014 By: Thomas Haire Response

Gregory Silvano believes his company’s Web solution will drive DR marketers to new heights online.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Response Advisors Forum: Let’s Get Digital

1 Jan, 2014 By: Thomas Haire Response

The members of the Response Advisory Board tangle over the challenges and opportunities presented by the growing power of digital direct response.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Selling Fitness

1 Jan, 2014 By: Doug McPherson Response

Zumba continues to tap DR, partnerships and fun to add muscle to sales and health to its bottom line.



About the Author: Doug McPherson


Add Comment

Direct Response Marketing

‘Steeming’ the Competition

1 Jan, 2014 By: Thomas Haire Response

Justin M. Bates says a DRTV and digital campaign has pushed the carpet-cleaning behemoth to new heights.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Research

3Q 2013: Long-Form Media Billings Stumble Yet Again

1 Jan, 2014 By: Thomas Haire Response

The recent spending trend shifting from cable to satellite becomes undeniable — one reason why overall dollars declined 5.2 percent in 3Q 2013.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Field Reports - January 2014

1 Jan, 2014 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Editor's Note: A Fresh Start

1 Jan, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

Add Comment

Katie Williams

Katie Williams
Founder and CEO
Williams Digital Direct



Syndicate content