Direct Response Marketing

Scanning Saves

1 Feb, 2012 By: Jackie Jones Response



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Direct Response Marketing

No Splitting Hairs

1 Feb, 2012 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Popeil, Meet Zuckerberg

1 Feb, 2012 By: Patrick Cauley Response



About the Author: Patrick Cauley


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Direct Response Marketing

Field Reports - February 2012

1 Feb, 2012 By: Jackie Jones, Thomas Haire Response



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Marketer of the Year

DRMA Spotlight: More Than Just a Pretty Number

1 Feb, 2012 By: Jackie Jones Response



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Direct Response Marketing

3Q 2011 Short-Form DRTV Media Billings Jump 16.2 Percent

1 Feb, 2012 By: Jackie Jones Response

Top-40 spending enjoys a 22.7-percent increase of nearly $161 million, while total billings again break the $1 billion mark.



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Direct Response Marketing

Media Zone: How to Win the DRTV Media Wars in an Election Year

1 Feb, 2012 By: Peter Koeppel Response



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Direct Response Marketing

Legal Review: Avoiding Legal Pitfalls in Mobile Marketing

1 Feb, 2012 By: Linda A. Goldstein Response



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Direct Response Marketing

En Espanol: Understanding Hispanic Buying Behavior and How It Drives Sales

1 Feb, 2012 By: Alex Agurcia Response



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Direct Response Marketing

Net Gains: Is Your Online Shopping Cart Killing a Great DRTV Program?

1 Feb, 2012 By: Irv Brechner Response



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