Direct Response Marketing

Apple TV to Stream Time Warner Channels

10 Jul, 2013 By: Doug McPherson



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Direct Response Marketing

TV Continues to Grow More Portable

10 Jul, 2013 By: Doug McPherson



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Direct Response Marketing

Consumers Shopping More on Mobile Devices

10 Jul, 2013 By: Doug McPherson



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Direct Response Marketing

Revised Children's Online Privacy Rule Effective Now

10 Jul, 2013 By: Doug McPherson



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Direct Response Marketing

Iowa Court: Marketing Company Owes $40M in Restitution

10 Jul, 2013 By: Doug McPherson



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Direct Response Marketing

Fully Networked Media

1 Jul, 2013 By: Thomas Haire Response

Turner’s sales team, headed by Katrina Cukaj and Jason Baron, provides a stellar DR-digital combo to an advertiser base that’s more interested than ever before.



About the Author: Thomas Haire

Thomas Haire

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Research

Long-Form Media Billings Falter to Open 2013

1 Jul, 2013 By: Thomas Haire Response

An 8.5-percent loss is triggered by steep drops in the diet-and-weight-loss and home-and-garden categories, while DR marketers pull back on the total number of time slots purchased by more than 10 percent.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports - July 2013

1 Jul, 2013 By: Thomas Haire, Doug McPherson Response



About the Author: Thomas Haire

Thomas Haire

About the Author: Doug McPherson

Thomas Haire

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Direct Response Marketing

Editor's Note: Regaining Control in a Consumer-Driven Marketing World

1 Jul, 2013 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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DRMA

Falsely Advertising That a Product Is ‘On Sale’ Is Actionable Under California Law

9 Jul, 2013 By: John Waller, Blank Rome LLP, Jeffrey Richter



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