Direct Response Marketing

WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend

1 Sep, 2013 By: Ayal Latz Response



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DRMA Spotlight

I.Predictus Takes the Gamble Out of Media

1 Sep, 2013 By: Thomas Haire Response

Monica C. Smith looks to inspire marketers and agencies with her belief in holistic data aggregation and its ability to power winning campaigns.



About the Author: Thomas Haire

Thomas Haire

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Web Exclusives

Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers

1 Sep, 2013 By: Thomas Haire Response

Members of the magazine’s Advisory Board speak out on the current state of the direct response marketing industry.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

The Enforcers

1 Sep, 2013 By: Doug McPherson Response

Regulatory experts say you won’t appear paranoid looking over your shoulder in today’s heated enforcement environment.



About the Author: Doug McPherson


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Direct Response Marketing

What’s In Store?

1 Sep, 2013 By: Nicole Urso Reed Response

Today’s tech-savvy consumers are creating even more crossover opportunities for DR and retail.



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Nicole Urso Reed

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Direct Response Marketing

It Was 30 Years Ago Today…

1 Sep, 2013 By: Thomas Haire Response

Perhaps AJ Khubani didn’t “teach the band to play,” as the Beatles’ “Sgt. Pepper” did, but under his leadership, TELEBrands has led the As Seen On TV revolution at retail.



About the Author: Thomas Haire

Thomas Haire

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Research

1Q 2013 DR Radio Media Billings Fade by $2.1M

1 Sep, 2013 By: Thomas Haire Response

After a massive leap in 1Q 2011, the DR radio sector has given back nearly all of those gains in the past two years. With spending back near 2010 levels, what does the rest of the year hold?



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Euro-Pro Wins Fifth Annual DRMA Marketer of the Year Award

25 Sep, 2013 By: Thomas Haire



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Direct Response Marketing

Editor’s Note: All Polls Are Not Created Equal!

1 Sep, 2013 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner September 18, 2013

18 Sep, 2013 By: Thomas Haire, Doug McPherson



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