Direct Response Marketing

Uncertainty With TWC-Charter Merger Continues

19 Jun, 2013 By: Doug McPherson



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Direct Response Marketing

Time Warner ‘Incentives’ Look to Spoil New Web TV

19 Jun, 2013 By: Doug McPherson



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Direct Response Marketing

Support Services: Is Your Legal Advertising Causing You Personal Injury?

1 Jun, 2013 By: Scott Richards Response



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Direct Response Marketing

Net Gains: Connecting the Dots From Screen to Screen

1 Jun, 2013 By: Peter Koeppel Response



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Direct Response Marketing

En Español: Your U.S. Hispanic Campaign Is Generating More Sales Than You Think

1 Jun, 2013 By: Alex Agurcia Response



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Direct Response Marketing

Retail Outlet: Retail Sales Volume Requirements: Are Your Projections Realistic?

1 Jun, 2013 By: Anthony Raissen Response



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Direct Response Marketing

Media Zone: DR Marketers Adopt Digital Advertising, One Byte at a Time

1 Jun, 2013 By: Nancy Arnold, Diray TV Response



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Direct Response Marketing

Home Shopping Comes of Age

1 Jun, 2013 By: Bridget McCrea Response

By leveraging their huge customer databases, integrating Web 2.0 technologies, and forging marketing partnerships with outside firms, today’s home shopping channels are breaking out of the “sell-a-vision” mold and paving their own success paths.



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Bridget McCrea

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Direct Response Marketing

Prescribing DR?

1 Jun, 2013 By: Kirsten Saladow Response

Pharmaceutical and supplement marketers say knowing your product and your consumer are the leading indicators on whether response marketing will boost your campaign.



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Direct Response Marketing

Wake Up!

1 Jun, 2013 By: Thomas Haire Response

Blake Hawley says DR has worked wonders for Meda Consumer Healthcare's Vivarin brand and hopes for simliar results for Geritol.



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Thomas Haire

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