Direct Response Marketing

Building Social Capital

1 Apr, 2012 By: Thomas Haire Response

Patrick McLean's work at Capital One drives DR campaigns through all digital channels, especially — looking ahead — mobile and social media.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Legal Review: So You Want to Do Social Media?

1 Apr, 2012 By: Linda A. Goldstein Response



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Direct Response Marketing

Support Services: To Outsource or Not to Outsource? That Is the Question

1 Apr, 2012 By: Ayal Latz Response



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Direct Response Marketing

Media Zone: Over-the-Top TV: What You Need to Know — Now

1 Apr, 2012 By: Brendan Condon Response



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Direct Response Marketing

Editor’s Note: Response Goes to Washington

1 Apr, 2012 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Jackie's Journal April 11, 2012

11 Apr, 2012 By: Jackie Jones



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Direct Response Marketing

Online Videos Boost Brand Awareness, Study Suggests

11 Apr, 2012 By: Jackie Jones



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Direct Response Marketing

Interactive Advertising Bureau Endorses 'Skippable' Video Ads

11 Apr, 2012 By: Jackie Jones



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Direct Response Marketing

Marketers Increase Search Budgets by 16 Percent, Report Shows

11 Apr, 2012 By: Jackie Jones



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Direct Response Marketing

DMA Voices Concerns on FTC Call for Legislative Oversight of Data Brokers

11 Apr, 2012 By: Jackie Jones



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