Spotlight

DRMA Spotlight: Going for Gold

1 Jun, 2011 By: Jackie Jones Response

Hawthorne Direct celebrates 25 successful years of bringing brands and DR together — and looks forward to 25 more — as founder Tim Hawthorne welcomes the next generation to the business: daughter Jessica Hawthorne-Castro, who will head the Los Angeles office.



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Direct Response Marketing

Mobile Spotlight: Mock Paper, Scissors

1 Jun, 2011 By: Nicole Urso Response

Virtual coupons and daily deal websites have introduced bargain hunting to a new generation, but direct mail is still a standard for local businesses.



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Pharmaceuticals

Pharmaceutical Market: An App a Day Keeps the Doctor Away

1 Jun, 2011 By: Jackie Jones Response

As smartphones dominate mobile strategies within DR advertising, mHealth initiatives are set to be the next healthy addition to the pharma market.



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Pharmaceuticals

Semprae Fights the Good Fight

1 Jun, 2011 By: Thomas Haire Response

Rachel Braun Scherl and Mary Wallace Jaensch use their years of experience — and a deep belief in DR — to back their women’s sexual health product, Zestra, against an obstacle-filled marketplace.



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DR Radio

Total 2010 DR Radio Media Billings Bounce Back 16.5 Percent After 4Q Totals Spike 26.2 Percent

1 Jun, 2011 By: Jackie Jones Response

DR radio media billings wrap up the year on a high note as the number of campaigns, the average money spent on campaigns and spending in the top 10 all enjoy healthy increases.



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Direct Response Marketing

Editor’s Note: Technological Tools Can Put an End to DR’s Summertime Blues

1 Jun, 2011 By: Thomas Haire Response



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Direct Response Marketing

In Print: Why Flat Mail Drives Flat Results and How to Fix It

1 Jun, 2011 By: Dave Duplay Response



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Direct Response Marketing

Legal Review: Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36%

1 Jun, 2011 By: Gregory J. Sater Response

Your results may vary. It is possible that as a result of reading this column, lawsuits filed against you may go up by 93%. Have a nice day.



About the Author: Gregory J. Sater

Gregory J. Sater

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Direct Response Marketing

Field Reports June 2011

1 Jun, 2011 By: Thomas Haire, Doug McPherson, Bridget McCrea, Jackie Jones Response



Direct Response Marketing

Jackie's Journal June 8, 2011

7 Jun, 2011 By: Jackie Jones



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