Direct Response Marketing

Jackie's Journal Sept. 15, 2011

12 Sep, 2011 By: Jackie Jones



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Direct Response Marketing

From Static Shelves to Mobile Marketing

1 Sep, 2011 By: Jackie Jones Response

Mobile advertising gives consumer package goods marketers the ability to enhance existing brand values and circumvent the retail middleman when connecting with customers.



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Direct Response Marketing

Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers

1 Sep, 2011 By: Nicole Urso Response

Smartphone users search, compare and purchase on their phones. And the trend is only beginning.



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Direct Response Marketing

Guest Opinion: Getting Maximum Impact from DRTV, Part III

1 Sep, 2011 By: Doug Garnett Response

The final installment of a three-part series entitled “Six Degrees of DRTV.”



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Direct Response Marketing

Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims

1 Sep, 2011 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Gary D. Hailey Response



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Direct Response Marketing

Global Perspective: Reaping Rewards Abroad

1 Sep, 2011 By: John Parkin Response



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Direct Response Marketing

En Español: Managing Your Hispanic Call Center Investment

1 Sep, 2011 By: Alex Agurcia Response



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Direct Response Marketing

Media Zone: Tying the Knot

1 Sep, 2011 By: Timothy R. Hawthorne Response

Five ways to effectively connect your online and offline campaign components.



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Direct Response Marketing

DRMA Spotlight: A Processing Partnership That Pays Off

7 Sep, 2011 By: Jackie Jones Response



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Direct Response Marketing

Response Magazine’s 16th Annual State of the Industry Report

1 Sep, 2011 By: Thomas Haire Response

Members of the magazine’s Editorial Advisory Board speak out on the current state of the direct response marketing industry.



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