Beauty & Personal Care

Dove Believes in Magic

1 May, 2011 By: Thomas Haire Response



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Short-Form DRTV

Fourth-Quarter 2010 Short-Form DRTV Media Billings Dip 1.9 Percent

1 May, 2011 By: Jackie Jones Response



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Direct Response Marketing

Field Reports May 2011

1 May, 2011 By: Jackie Jones, Thomas Haire Response



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Direct Response Marketing

Editor's Note: Retail? Mobile? Social? The Concepts Come to Life at Response Expo

1 May, 2011 By: Thomas Haire Response



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Direct Response Marketing

Jackie's Journal April 27, 2011

26 Apr, 2011 By: Jackie Jones



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Direct Response Marketing

Guest Opinion: Pursuing Your Potential 'Marketing Perfect Storm'

1 Apr, 2011 By: Irv Brechner Response



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Direct Response Marketing

Legal Review: Are You in Compliance in the Post-Rockefeller Bill Era?

1 Apr, 2011 By: Linda A. Goldstein Response



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Direct Response Marketing

En Español: 5 Keys to Choosing the Right U.S. Hispanic Partner

1 Apr, 2011 By: Alex Agurcia Response

What any successful direct response marketer should expect of a service provider when reaching the U.S. Hispanic population.



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Direct Response Marketing

Net Gains: Sweepstakes Marketing a Winner for Brands and Consumers Alike

1 Apr, 2011 By: Marla Altberg Response



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Direct Response Marketing

Media Zone: Getting Maximum Impact from DRTV, Part II

1 Apr, 2011 By: Doug Garnett Response



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