Long-Form DRTV

Long-Form Media Billings Slide 7 Percent in 1Q 2011

1 Jul, 2011 By: Thomas Haire, Jackie Jones Response

Though first-quarter long-form media billings decrease more than $20 million, spending in the top 30 markets jumps 43.3 percent.



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Direct Response Marketing

DRMA News

1 Jul, 2011 By: Jackie Jones Response



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Direct Response Marketing

Field Reports - July 2011 Issue

1 Jul, 2011 By: Jackie Jones Response



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Direct Response Marketing

Editor’s Note: Local Is Global; Global Is Local

1 Jul, 2011 By: Thomas Haire Response



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Direct Response Marketing

Jackie's Journal July 13, 2011

12 Jul, 2011 By: Jackie Jones



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DRMA

The Key Elements of an Endorsement Agreement

11 Jul, 2011 By: Cathy Polisoto, Jeffrey Richter



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DRMA

Say Hello to America's New Consumer Financial Cop

11 Jul, 2011 By: William I. Rothbard



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DRMA

Finally, Some Good News on the Class Action Front

11 Jul, 2011 By: Gregory J. Sater



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DRMA

FTC Takes Aim at Consumer Testimonialists

11 Jul, 2011 By: Linda A. Goldstein



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DRMA

Historic Change to Domain Name System has Broad Implications for Brands

11 Jul, 2011 By: Janet F. Satterthwaite, Jeffrey Knowles



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