Long-Form DRTV

2Q 2011 Long-Form Media Billings Dip 9.8 Percent

1 Oct, 2011 By: Jackie Jones, Thomas Haire Response

The number of timeslots purchased increases, dropping the average cost of a half-hour block by 10.1 percent.



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Direct Response Marketing

Field Reports

1 Oct, 2011 By: Jackie Jones, Thomas Haire Response

More than 900 direct response industry insiders gathered to celebrate the 2011 DRMA Marketer of the Year award.



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Direct Response Marketing

Editor’s Note: Jobs' Creativity Paves the Way for Forward-Thinking Marketers

1 Oct, 2011 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Jackie's Journal Oct. 19, 2011

17 Oct, 2011 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal Oct. 12, 2011

11 Oct, 2011 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal Oct. 5, 2011

5 Oct, 2011 By: Jackie Jones



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News

Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising

4 Oct, 2011 By: Gregory J. Sater



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DRMA

FTC Brings First Health-Related Mobile Apps Cases

4 Oct, 2011 By: Linda A. Goldstein



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DRMA

Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions

4 Oct, 2011 By: Melissa Steinman, Jeffrey D. Knowles, Venable LLP’s Advertising



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DRMA

Comparing FTC Treatment of Small Businesses vs. Large Corporations

4 Oct, 2011 By: Cathy Polisoto, Jeffrey Richter



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