News

Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising

4 Oct, 2011 By: Gregory J. Sater



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DRMA

FTC Brings First Health-Related Mobile Apps Cases

4 Oct, 2011 By: Linda A. Goldstein



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DRMA

Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions

4 Oct, 2011 By: Melissa Steinman, Jeffrey D. Knowles, Venable LLP’s Advertising



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DRMA

Comparing FTC Treatment of Small Businesses vs. Large Corporations

4 Oct, 2011 By: Cathy Polisoto, Jeffrey Richter



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DRMA

National Online Privacy Law a 'When,' Not an 'If'

4 Oct, 2011 By: William I. Rothbard



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Direct Response Marketing

Jackie's Journal Sept. 28, 2011

27 Sep, 2011 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal Sept. 21, 2011

20 Sep, 2011 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal Sept. 15, 2011

12 Sep, 2011 By: Jackie Jones



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Direct Response Marketing

From Static Shelves to Mobile Marketing

1 Sep, 2011 By: Jackie Jones Response

Mobile advertising gives consumer package goods marketers the ability to enhance existing brand values and circumvent the retail middleman when connecting with customers.



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Direct Response Marketing

Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers

1 Sep, 2011 By: Nicole Urso Response

Smartphone users search, compare and purchase on their phones. And the trend is only beginning.



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