Direct Response Marketing

2Q Short-Form DRTV Media Billings Rise 2 Percent

1 Nov, 2011 By: Jackie Jones Response



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Direct Response Marketing

Generational Marketing: Millennial Marketing 101

1 Nov, 2011 By: Bridget McCrea Response

How to effectively market to the 80 million-strong “wired” millennial generation.



About the Author: Bridget McCrea


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Housewares

Giving Thanks!

1 Nov, 2011 By: Thomas Haire Response

Masterbuilt's John McLemore says family commitment, a big brand name and long-form DRTV are the keys to the success of the Butterball Indoor Electric Turkey Fryer.



About the Author: Thomas Haire

Thomas Haire

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Travel

Marketing Goes Mobile

1 Nov, 2011 By: Jackie Jones Response

In an economy where almost every other vertical is taking a hit, the travel industry dials into DR to keep world-savvy consumers engaged as the busy holiday season approaches.



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Direct Response Marketing

Legal Review: America Invents Act Has Implications for Marketers and Inventors

1 Nov, 2011 By: Jeffrey D. Knowles, Venable LLP’s Advertising Response



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

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Direct Response Marketing

Radio Waves: Countering Infomercial Stigma With Radio Personality Credibility

1 Nov, 2011 By: Buck Robinson Response



About the Author: Buck Robinson


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Direct Response Marketing

Media Zone: Why Retailers Love DRTV Products

1 Nov, 2011 By: Timothy R. Hawthorne Response

Retail’s love affair with DRTV products continues to grow as stores stock their shelves with items that are heavily supported by short-form and long-form commercials.



About the Author: Timothy R. Hawthorne


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Editorial Advisory Board

Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?

1 Nov, 2011 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor’s Note: 30 Days of Thanks in a Single Page

1 Nov, 2011 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports - November 2011

1 Nov, 2011 By: Thomas Haire, Jackie Jones Response



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