DRMA Spotlight

DRMA Spotlight: ‘Believers in Video’

1 Oct, 2013 By: Thomas Haire Response

Tony Besasie and Rob Medved say Cannella Response Television is already involved in what they say is the slow transition from a “TV-only” world to a multi-channel video advertising universe anchored by television.



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Direct Response Marketing

Art & Science

1 Oct, 2013 By: Nicole Urso Response

DRTV marketers focus on creative ways to drive response and audience engagement in an increasingly fragmented market.



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Research

2Q 2013 Long-Form Media Billings Stumble 3.7 Percent

1 Oct, 2013 By: Thomas Haire Response

Did higher average costs for a 30-minute block — especially in cable — help offset or create a big stumble in time slots purchased? No matter, the results show some stabilization after 1Q’s big drop.



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Direct Response Marketing

Just the Right Blend

1 Oct, 2013 By: Thomas Haire Response

Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also earn big voting blocs for their successful products.



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Direct Response Marketing

Field Reports

1 Oct, 2013 By: Thomas Haire, Doug McPherson Response



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Direct Response Marketing

Editor’s Note: The DR-to-Retail Model Reaches New Heights

1 Oct, 2013 By: Thomas Haire Response



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Direct Response Marketing

News Corner October 16, 2013

16 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

Comcast, Twitter Offer Instant TV

16 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

Cord-Cutter Numbers Steady Year-Over-Year

16 Oct, 2013 By: Doug McPherson



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Direct Response Marketing

KSL Execs Took $3 Million in Company Loans

16 Oct, 2013 By: Doug McPherson



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