Amy Leifer

Amy Leifer
Vice President, Direct Response and Paid Programming Sales
DIRECTV



Brian Howell

Brian Howell
Director of Audience Development
U-T San Diego



Christol Farris

Christol Farris
Vice President, Media
U.S. Money Reserve



Direct Response Marketing

Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim

1 Jan, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Maura A Marcheski, Venable LLP, Randal M. Shaheen Response



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Maura A Marcheski

Jeffrey D. Knowles

About the Author: Randal M. Shaheen

Jeffrey D. Knowles

Add Comment

Direct Response Marketing

Production House: The Top 10 Factors to Selling Fitness: Part I

1 Jan, 2014 By: Collette Stohler, Concepts TV Productions Response



About the Author: Collette Stohler


Add Comment

Direct Response Marketing

Radio Waves: You Cannot Measure Broadcast Media by Phone Calls Alone

1 Jan, 2014 By: Mike Battisto, Target + Response Response



Add Comment

Direct Response Marketing

Media Zone: Are You Really Measuring Your Social Media Performance?

1 Jan, 2014 By: Timothy R. Hawthorne Response

Is your company one of the many that doesn’t tie social media performance directly to business gains?



About the Author: Timothy R. Hawthorne


Add Comment

Spotlight

DRMA Spotlight: Finding the Right Mojo

1 Jan, 2014 By: Thomas Haire Response

Gregory Silvano believes his company’s Web solution will drive DR marketers to new heights online.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Response Advisors Forum: Let’s Get Digital

1 Jan, 2014 By: Thomas Haire Response

The members of the Response Advisory Board tangle over the challenges and opportunities presented by the growing power of digital direct response.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Selling Fitness

1 Jan, 2014 By: Doug McPherson Response

Zumba continues to tap DR, partnerships and fun to add muscle to sales and health to its bottom line.



About the Author: Doug McPherson


Add Comment

Syndicate content