Direct Response Marketing

Procter’s Programmatic Buy Might Help DR

11 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

NTIA Seeks Input on Balancing Privacy with Data

11 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

News Corner June 4, 2014

4 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

Nielsen: Integrated Campaigns a Waste of Money

4 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

TV Cord-Cutters Good With Cutting

4 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

Programmatic Spending Up; Mobile Soars

4 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

Lawmaker Seeks to Block Reclassification of Broadband

4 Jun, 2014 By: Doug McPherson



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Direct Response Marketing

FTC Seeking Law to Regulate List and Data Brokers

4 Jun, 2014 By: Doug McPherson



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DRMA

Deceptive Drug Marketing Claims Barred by California’s Safe Harbor Doctrine

3 Jun, 2014 By: Arthur Yoon, Jeffrey Richter



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DRMA

The Independent Contractor Dilemma

3 Jun, 2014 By: Frank R. Fasel



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