Direct Response Marketing

The Reign of Thane

1 Mar, 2012 By: Jackie Jones Response

The international DR powerhouse boasts unparalleled expertise and partnerships to take any product global.



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Direct Response Marketing

A Comfortable Fit for DRTV

1 Mar, 2012 By: Nicole Urso Response

How Hampton Direct’s PajamaJeans overcame an unusual category and an oddball price to become a retail smash hit.



About the Author: Nicole Urso


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Direct Response Marketing

One Hit at a Time

1 Mar, 2012 By: Bridget McCrea Response

DRTV producers focus on quality shows that entice consumers and add value to their lives.



About the Author: Bridget McCrea

Bridget McCrea

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Direct Response Marketing

Housewares' Claim to Fame

1 Mar, 2012 By: Jackie Jones Response

Celebrity chefs whip up marketing masterpieces for home and housewares brands in DR.



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Direct Response Marketing

Hoover Takes Clean to New Extremes

1 Mar, 2012 By: Jackie Jones Response

Brian Kirkendall helps catapult the company into DRTV with “extreme demos” and a digital-age customer-acquisition strategy.



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Direct Response Marketing

Jackie's Journal March 7, 2012

7 Mar, 2012 By: Jackie Jones



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Direct Response Marketing

LivingSocial to Launch Credit Card

7 Mar, 2012 By: Jackie Jones



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Direct Response Marketing

Tablet Ads Boast Better Interaction Rates Than Phones

7 Mar, 2012 By: Jackie Jones



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Direct Response Marketing

Online Spending to Spike 62 Percent by 2016, Research Shows

7 Mar, 2012 By: Jackie Jones



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Direct Response Marketing

Federal Court Denies Delay in Net Neutrality Case

7 Mar, 2012 By: Jackie Jones



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