Direct Response Marketing

Support Services: Is Your Legal Advertising Causing You Personal Injury?

1 Jun, 2013 By: Scott Richards Response



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Direct Response Marketing

Net Gains: Connecting the Dots From Screen to Screen

1 Jun, 2013 By: Peter Koeppel Response



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Direct Response Marketing

En Español: Your U.S. Hispanic Campaign Is Generating More Sales Than You Think

1 Jun, 2013 By: Alex Agurcia Response



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Direct Response Marketing

Retail Outlet: Retail Sales Volume Requirements: Are Your Projections Realistic?

1 Jun, 2013 By: Anthony Raissen Response



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Direct Response Marketing

Media Zone: DR Marketers Adopt Digital Advertising, One Byte at a Time

1 Jun, 2013 By: Nancy Arnold, Diray TV Response



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Direct Response Marketing

Home Shopping Comes of Age

1 Jun, 2013 By: Bridget McCrea Response

By leveraging their huge customer databases, integrating Web 2.0 technologies, and forging marketing partnerships with outside firms, today’s home shopping channels are breaking out of the “sell-a-vision” mold and paving their own success paths.



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Bridget McCrea

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Direct Response Marketing

Prescribing DR?

1 Jun, 2013 By: Kirsten Saladow Response

Pharmaceutical and supplement marketers say knowing your product and your consumer are the leading indicators on whether response marketing will boost your campaign.



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Direct Response Marketing

Wake Up!

1 Jun, 2013 By: Thomas Haire Response

Blake Hawley says DR has worked wonders for Meda Consumer Healthcare's Vivarin brand and hopes for simliar results for Geritol.



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Direct Response Marketing

DR Radio Media Billings Slide 3.1 Percent in 4Q 2012

1 Jun, 2013 By: Thomas Haire Response

Total 2012 DR radio media billings finish on par with 2011 figures, as the final quarter features slight drops in average money spent on campaigns and spending in the top 10.



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Thomas Haire

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Direct Response Marketing

Field Reports - June 2013

1 Jun, 2013 By: Doug McPherson, Thomas Haire Response



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Thomas Haire

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