Direct Response Marketing

Tracking Digital Response

1 Apr, 2013 By: Patrick Cauley Response

From social media to dedicated landing pages and more, DR advertisers are trying a bit of everything to figure out where their digital leads are coming from.



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Direct Response Marketing

Pearls of Wisdom

1 Apr, 2013 By: Thomas Haire Response

A group of from the inaugural class of the DR Hall of Fame chats about their histories, their passions and what makes direct response great.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Beauty’s Best Face Forward

1 Apr, 2013 By: Jackie Jones Response

Three newer entries in the beauty and personal care space are using all forms of DR to make waves.



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Direct Response Marketing

Energizing Qunol!

1 Apr, 2013 By: Thomas Haire Response

With a pure DR-to-retail play, Peter Boutros and Quten Research see their supplement brand hit great heights in Wal-Mart and other key outlets



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Direct Response Marketing

4Q 2012 Results Clinch First Annual Jump in Long-Form DRTV Billings Since 2006

1 Apr, 2013 By: Thomas Haire Response

The quarter stays essentially even with 4Q 2011, helping total 2012 results rise 3.6 percent overall.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports

1 Apr, 2013 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor’s Note: Who’s In? At Response Expo 2013, Anyone and Everyone

1 Apr, 2013 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner March 27, 2013

27 Mar, 2013 By: Doug McPherson



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Direct Response Marketing

IAB Releases New Impression Metrics

27 Mar, 2013 By: Doug McPherson



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Direct Response Marketing

Live TV Streaming Apps Might Mean A la Carte Programming

27 Mar, 2013



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