DRMA

Exposing Naked Juice

10 Jan, 2012 By: Jeffrey Richter, Cathy Polisoto



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DRMA

Will the New CFPB Even Crawl?

10 Jan, 2012 By: William I. Rothbard



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DRMA

FTC Wins Round 3 in Lane Labs Battle

10 Jan, 2012 By: Linda A. Goldstein



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Direct Response Marketing

Jackie's Journal Jan. 4, 2012

4 Jan, 2012 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal Dec. 21, 2011

21 Dec, 2011 By: Jackie Jones



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Direct Response Marketing

Jackie's Journal Dec. 14, 2011

14 Dec, 2011 By: Jackie Jones



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Direct Response Marketing

2Q 2011 DR Radio Media Billings Slide 12.3 Percent

1 Dec, 2011 By: Jackie Jones Response

The number of campaigns and average money spent decreases as second-quarter numbers hit record low.



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Direct Response Marketing

IMS Top 50 Infomercials and Spots of 2011

1 Dec, 2011 By: Michael Pewterbaugh, Peter Zalla, Jennifer Muniz Response



About the Author: Michael Pewterbaugh


About the Author: Peter Zalla


About the Author: Jennifer Muniz


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Direct Response Marketing

Retail Spotlight: No Longer an Afterthought

1 Dec, 2011 By: Kirsten Saladow Response

Upsells don’t only help your direct sales numbers. They can also become powerful standalone products at retail.



About the Author: Kirsten Saladow


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Consumer Electronics

Consumer Electronics Market: Toying With Tablets

1 Dec, 2011 By: Jackie Jones Response

The success of the iPad and subsequent tablet-driven trends in the consumer electronics space has not only given consumers new products to enjoy, but also provided marketers a plethora of opportunities to connect with customers.



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