Direct Response Marketing

Long-Form Media Billings Dip 3.7% in 3Q 2011

1 Jan, 2012 By: Jackie Jones, Thomas Haire Response

Spending in markets 21-30 spikes, while the average cost of a half-hour block sees a 5-percent drop.



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Direct Response Marketing

News: Field Reports — January 2012

1 Jan, 2012 By: Jackie Jones, Thomas Haire Response



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Direct Response Marketing

Getting a Jump on the New Year

1 Jan, 2012 By: Thomas Haire Response

Members of Response's Advisory Board discuss the opportunities and challenges that the industry will face in 2012.



About the Author: Thomas Haire

Thomas Haire

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Sports & Fitness

DR Packs a Punch

1 Jan, 2012 By: Jackie Jones Response

A healthy diet of direct response, diversification and multiplatform marketing helps longtime fitness advertisers endure.



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Sports & Fitness

The Ride of a Lifetime

1 Jan, 2012 By: Thomas Haire Response

Eric Watterson says the ProForm Tour de France Trainer is the latest in a long line of innovative ICON Health & Fitness products to maximize a DRTV-to-retail marketing plan.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Is it Hip to Be a 2-D Square?

1 Jan, 2012 By: Nicole Urso Response

Mobile commerce code-scanning takes shape in DR marketing.



About the Author: Nicole Urso


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DRMA Spotlight

DRMA Spotlight: Community Matters

1 Jan, 2012 By: Jackie Jones Response

Swipe Payment Solutions’ work in the direct response industry goes beyond its expertise in the realm of payment processing.



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Direct Response Marketing

Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers

1 Jan, 2012 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Media Zone: Why Counterfeiting Hurts

1 Jan, 2012 By: Timothy R. Hawthorne Response



About the Author: Timothy R. Hawthorne


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Direct Response Marketing

Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight

1 Jan, 2012 By: Thomas E. Gilbertsen, Jeffrey D. Knowles, Venable LLP’s Advertising Response



About the Author: Thomas E. Gilbertsen


About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

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