Direct Response Marketing

Disney Positive on Retrans Fee, Pay-TV Alternatives

18 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

Traditional Ad Spend Falling, Digital Rising

18 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

Streaming TV Engaging Viewers

18 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

Web Video Viewership Still Low Amid Heavy Ad Spend

18 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

KSL Bankruptcy Clouded by Alleged Embezzling

18 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

News Corner September 11, 2013

11 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

Digital Video Attracting More TV Viewers

11 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

Interactive Video Ads Double Purchase Intent

11 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

Acxiom Taps Transparency For Big Data PR

11 Sep, 2013 By: Doug McPherson



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Direct Response Marketing

Kantar: 2Q Ad Spending Rises 3.5 percent

11 Sep, 2013 By: Doug McPherson



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