DRMA

Settle or Fight the FTC: A ‘Hobbesian’ Choice

9 Jul, 2012 By: William I. Rothbard



About the Author: William I. Rothbard


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DRMA

Calling All Data Brokers: The FTC Is Watching You

9 Jul, 2012 By: Marc Roth



About the Author: Marc Roth


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DRMA

FTC’s Substantiation Standards Take Center Stage in Basic Research Case

9 Jul, 2012 By: Jeffrey Knowles, Randal M. Shaheen



About the Author: Jeffrey Knowles


About the Author: Randal M. Shaheen


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DRMA

Owner of Hair Regrowth Product Required to Make $40M Personal Restitution

9 Jul, 2012 By: John Waller, Blank Rome LLP, Jeffrey Richter



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Direct Response Marketing

Cover Story: The Deal Is in the Mail

1 Jun, 2012 By: Thomas Haire Response

While Money Mailer has successfully expanded its online and mobile DR efforts, Chris Rimlinger says it’s still all about the envelope.



About the Author: Thomas Haire

Thomas Haire

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DRMA

DRMA Spotlight: New Digs, but the Same Commitment to Excellence

1 Jun, 2012 By: Thomas Haire



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Direct Response Marketing

Paid Video Viewing Via Tablets, Phones Continues to Rise

27 Jun, 2012 By: Jackie Jones



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Direct Response Marketing

More Brands to Pursue Mobile Marketing, Data Shows

27 Jun, 2012 By: Jackie Jones



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Direct Response Marketing

M-commerce Attracts Much Wider Demographic Than Marketers Assume, Study Suggests

27 Jun, 2012 By: Jackie Jones



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Direct Response Marketing

Moms – A Marketer's Goldmine – Turning to Digital Platforms

27 Jun, 2012 By: Jackie Jones



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