Direct Response Marketing

OTT Services Could Reach $5.8B in Revenue This Year

26 Nov, 2014 By: Doug McPherson



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Direct Response Marketing

Holiday Online Spending to Jump 16 Percent

26 Nov, 2014 By: Doug McPherson



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Direct Response Marketing

Aereo Files for Bankruptcy; Investors Lose $95.6M

26 Nov, 2014 By: Doug McPherson



About the Author: Doug McPherson


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DRMA

DRMA Spotlight: Technology and Teamwork

1 Nov, 2014 By: Thomas Haire Response

Adam Warren and Reno Renaldo say those two things have led to success in OpenJar Concepts’ first five years. What’s on tap for the next five?



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Buying — and Paying — With 1 Touch

1 Nov, 2014 By: Nicole Urso Reed Response

Sure, marketing via mobile is important. But being prepared for consumers’ expanding uses of mobile as response and payment tools may be even more crucial.



About the Author: Nicole Urso Reed

Nicole Urso Reed

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Direct Response Marketing

Taking the Direct Route

1 Nov, 2014 By: Bridget McCrea Response

Some of the biggest online travel players continue to embrace DRTV while employing a variety of direct response mechanisms focused on turning “clicks” into purchases.



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Bridget McCrea

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Direct Response Marketing

Smoothing Out a Few Wrinkles

1 Nov, 2014 By: Thomas Haire Response

Rich Ransom says DermaWand’s renewed success leads ICTV Brands to unprecedented growth and expansion.



About the Author: Thomas Haire

Thomas Haire

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Research

Short-Form DRTV Billings Continue 2014 Rebound

1 Nov, 2014 By: Thomas Haire Response

A 12.4-percent jump is fueled by an expansion in U.S. Hispanic media and the ‘drug and toiletry’ category.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print

1 Nov, 2014 By: Jeffrey D. Knowles, Venable LLP’s Advertising, Amy Ralph Mudge, Venable L.L.P. Response



About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

About the Author: Amy Ralph Mudge

Jeffrey D. Knowles

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Direct Response Marketing

En Español: Understanding the Evolving Hispanic Media Landscape

1 Nov, 2014 By: Alex Agurcia Response



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