Direct Response Marketing

Mobile Platforms Bridging Demographic Digital Divide

18 Apr, 2012 By: Jackie Jones



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Direct Response Marketing

FCC Fines Google $25,000 in Street Views Investigation

18 Apr, 2012 By: Jackie Jones



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Direct Response Marketing

Cannella Goes a Long Way Toward DR Success

1 Apr, 2012 By: Jackie Jones Response

A long-form leader brings direct response marketers media that make them money.



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Direct Response Marketing

Field Reports - April 2012

1 Apr, 2012 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Media Billings

Fourth-Quarter 2011 Long-Form DRTV Media Billings Enjoy a 6.2-Percent Rise

1 Apr, 2012 By: Jackie Jones, Thomas Haire Response

Spending in the top 30 markets enjoys a modest comeback, while the total number of time slots purchased increases 9.4 percent.



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Direct Response Marketing

The Rise of DRTV-Friendly E-commerce Sites

1 Apr, 2012 By: Bridget McCrea Response

Online retailers increasingly embrace DRTV products and welcome them into the fold.



About the Author: Bridget McCrea

Bridget McCrea

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Direct Response Marketing

Unlocking the Best Mobile Connection

1 Apr, 2012 By: Patrick Cauley Response

Whether you're talking about driving transactions or building stronger customer relationships, the mobile app vs. mobile-optimized website debate rages on.



About the Author: Patrick Cauley


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Direct Response Marketing

Beauty Before Age

1 Apr, 2012 By: Jackie Jones Response

Beauty and personal care marketers expand beyond the traditional DR customer with new products that span all demographics.



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Direct Response Marketing

Building Social Capital

1 Apr, 2012 By: Thomas Haire Response

Patrick McLean's work at Capital One drives DR campaigns through all digital channels, especially — looking ahead — mobile and social media.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Legal Review: So You Want to Do Social Media?

1 Apr, 2012 By: Linda A. Goldstein Response



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