Direct Response Marketing

A Seasonal Sensation

1 Dec, 2013 By: Patrick Cauley Response

There’s no place like home for the holidays, especially for savvy marketers with a firm grasp on the convergence of direct response, online and retail strategies.



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Direct Response Marketing

IMS Top 50 Infomercials and Spots of 2013

1 Dec, 2013 By: Thomas Haire Response

The rankings provided by IMS are based solely upon the frequency of programs aired on cable networks monitored by IMS from Nov. 1, 2012 through Oct. 31, 2013.



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Direct Response Marketing

Holiday Buzz

1 Dec, 2013 By: Nicole Urso Response

From smartphones and home entertainment, to thermostats and interior lighting, consumer electronics — and the marketers behind them — are getting smarter.



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Direct Response Marketing

'O, Christmas Tree …'

1 Dec, 2013 By: Thomas Haire Response

Thomas Harman’s Balsam Brands got its start in the artificial Christmas tree space in 2006. This season, the online retailer unwraps the gift of DRTV.



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DR Radio

2Q 2013 DR Radio Media Billings Rise 22.8 Percent

1 Dec, 2013 By: Thomas Haire Response

Nearly every indicator enjoys a bump during the best second quarter since 2007.



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Direct Response Marketing

Field Reports - December 2013

1 Dec, 2013 By: Doug McPherson, Thomas Haire Response



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Direct Response Marketing

Editor's Note: DR Marketers Must Choose the Future

1 Dec, 2013 By: Thomas Haire Response

“Change is the law of life. And those who look only to the past or the present are certain to miss the future.” — John F. Kennedy



About the Author: Thomas Haire

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Direct Response Marketing

News Corner December 11, 2013

11 Dec, 2013 By: Doug McPherson



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Direct Response Marketing

Beauty Sector Turning Heads

11 Dec, 2013 By: Doug McPherson



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Direct Response Marketing

Video Views Soar 217 percent

11 Dec, 2013 By: Doug McPherson



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