DRMA

FTC Takes a New S‘Pin’ on Its Testimonial and Endorsement Guides

8 Apr, 2014 By: Linda A. Goldstein



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DRMA

FTC Settlements: ‘Ability to Pay,’ as Amended (or Repealed?)

8 Apr, 2014 By: William I. Rothbard



About the Author: William I. Rothbard


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Susan Obianne

Susan Obinanne
Director of Direct Response Marketing
Murad



Pat Donohoe
Iconic Labs



Direct Response Marketing

News Corner April 2, 2014

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

Video Ads 38% Higher Than Cable TV Ads In ’13

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

Social Media Driving Traffic to Retail Sites

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

More Ad Lawsuits Possible After Supreme Court Decision

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

Report: DISH Talks Merger With DirecTV

2 Apr, 2014 By: Doug McPherson



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Direct Response Marketing

DR Prices May Rise as Cable Sells to Branders in Upfronts

2 Apr, 2014 By: Doug McPherson



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