Direct Response Marketing

Fox, Turner, and Viacom Join Forces for Easier Ad Targeting

22 Mar, 2017 By: Doug McPherson



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Direct Response Marketing

ANA Members Want Independent Audits for ‘Walled Garden’ Platforms

22 Mar, 2017 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Guest Opinion: Let’s Carefully Consider What We Put in Homes

1 Mar, 2017 By: Peter Feinstein Response



About the Author: Peter Feinstein


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Direct Response Marketing

Legal Review: ‘Advertising Injury’ Coverage Can Leave You on the Hook

1 Mar, 2017 By: Kevin W. Weigand, Venable LLP’s Advertising and Marketing Litigation, Randy Miller, Venable LLP’s Advertising and Marketing Litigation Response



About the Author: Kevin W. Weigand

Kevin W. Weigand

About the Author: Randy Miller

Randy Miller

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Direct Response Marketing

Committee Corner: TV Everywhere … for Everyone

1 Mar, 2017 By: Kristofer Johnson, Mercury Media Response



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DRMA

DRMA Spotlight: Helping Clients and Employees Reach Their Dreams

1 Mar, 2017 By: Doug McPherson Response

How ListenTrust increased the profitability of every sales and customer service call by up to 300 percent, while also expanding its team’s capabilities and opportunities.



About the Author: Doug McPherson


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Direct Response Marketing

Response Advisors Forum: Keeping Consumers Safe, Secure, and Satisfied

1 Mar, 2017 By: Thomas Haire Response

Members of the Response Advisory Board take on some of the questions swirling around consumer privacy and data security.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Marketing House & Home

1 Mar, 2017 By: Bridget McCrea Response

As the housing market booms, so too do the housewares and hardware industries that support it.



About the Author: Bridget McCrea

Bridget McCrea

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Research

DR Radio Billings Pick Up Speed in 3Q 2016

1 Mar, 2017 By: Thomas Haire Response

Local radio and the “Automotive and Travel” and “Drug and Toiletry” categories key a 37-percent year-over-year increase.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Consumer Journey, Part 3: Paid in Full

1 Mar, 2017 By: Nicole Urso Reed Response

When it comes to the moment of truth — a consumer becoming a customer by making a purchase — technology, including evolving digital payment options, optimizes the experience.



About the Author: Nicole Urso Reed

Nicole Urso Reed

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