Direct Response Marketing

Mobile Shopping ‘Exploding,’ Overtakes Desktop

24 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

AT&T on $100 Million Fine: We’ll See You in Court

24 Jun, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner June 17, 2015

17 Jun, 2015 By: Doug McPherson



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Lawmakers Oppose Curbing Tax Break for Advertising

17 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Marketers Migrating to Programmatic Video

17 Jun, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

ANA Commissions Media Buying Study

17 Jun, 2015 By: Doug McPherson



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Over-The-Top TV Revenues to Reach $19B by 2019

17 Jun, 2015 By: Doug McPherson



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Direct Response Marketing

Research: TV Remains Best for Audience Reach

17 Jun, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Guest Opinion: Don’t Be Afraid to Ask

1 Jun, 2015 By: Herschell Gordon Lewis, Lewis Enterprises Response



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Direct Response Marketing

Data Drivers: Customer Lifetime Value: A Roadmap to Reality

1 Jun, 2015 By: Lisa Ferry, HackerAgency Response



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