Direct Response Marketing

Media Zone: So Many TV Choices, So Little Time

1 Jul, 2017 By: Peter Feinstein Response



About the Author: Peter Feinstein


Add Comment

Direct Response Marketing

Creative Leverage

1 Jul, 2017 By: Bridget McCrea Response

Producers are focused on comprehensive directto- consumer campaigns that mix TV and digital to hit a wide range of customer touchpoints.



About the Author: Bridget McCrea

Bridget McCrea

Add Comment

Direct Response Marketing

The Next Episode

1 Jul, 2017 By: Nicole Urso Reed Response

What will television look like in the near future? Industry experts predict opportunities and challenges in customized, time-shifted programming.



About the Author: Nicole Urso Reed

Nicole Urso Reed

Add Comment

Direct Response Marketing

Cover Story: Digital Determination

1 Jul, 2017 By: Thomas Haire Response

Charlie Cole’s titles — chief digital officer of Tumi and global chief e-commerce officer of parent company Samsonite — scratch the surface of what he and his team are doing for the luggage leader’s marketing efforts.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Research

Long-Form DRTV Billings Start 2017 on the Wrong Foot

1 Jul, 2017 By: Thomas Haire Response

A fourth-consecutive quarterly decrease — 11.7-percent — casts more doubts on the 30-minute market’s overall health.



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Field Reports July 2017

1 Jul, 2017 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

Editor’s Note: A Change in Focus Doesn’t Mean a Change in How We Tell Stories

1 Jul, 2017 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

Add Comment

Direct Response Marketing

News Corner July 19, 2017

19 Jul, 2017 By: Doug McPherson



Add Comment

Direct Response Marketing

AT&T, Business Groups Fight California Privacy Proposal

19 Jul, 2017 By: Doug McPherson



Add Comment

Direct Response Marketing

Microsoft Seeks to Tap Unused TV Channels for White Space Broadband

19 Jul, 2017 By: Doug McPherson



Add Comment

Syndicate content