Direct Response Marketing

NBCU to Use ‘New Currency’ for Upfront Guarantees

20 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

Interactive Video Ads More Engaging Than Pre-Roll, Banners

20 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink

20 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

Email Privacy Act Approved; Microsoft Sues Justice Dept. Over Gag Orders

20 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

White House Supports FCC in Unlocking Set-Top Boxes

20 Apr, 2016 By: Doug McPherson



About the Author: Doug McPherson


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Research

Long-Form DRTV Billings Build Momentum for 2016

1 Apr, 2016 By: Thomas Haire Response

The rebound of the health-and-fitness category is a key driver of market stabilization in 2015, as fourth-quarter results rise 7.7 percent.



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Field Reports — April 2016

1 Apr, 2016 By: Thomas Haire, Doug McPherson Response



About the Author: Thomas Haire

Thomas Haire

About the Author: Doug McPherson

Thomas Haire

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Direct Response Marketing

Editor's Note: Performance-Based Marketers Capitalize on the Present — and Drive the Future

1 Apr, 2016 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner April 13, 2016

13 Apr, 2016 By: Doug McPherson



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Direct Response Marketing

Time Warner Signs Nielsen to Partner with Its Medialab

13 Apr, 2016 By: Doug McPherson



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