Direct Response Marketing

Media Planners: TV’s Share of Ad Spend Dropping

26 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

Media Stocks Battered During ‘Market Correction’

26 Aug, 2015 By: Thomas Haire, Doug McPherson



About the Author: Thomas Haire

Thomas Haire

About the Author: Doug McPherson

Thomas Haire

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Direct Response Marketing

News Corner August 19, 2015

19 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

Ad Blocking Grows; Advertisers Not Panicking, Yet

19 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

AT&T Sees TV Revenue Moving to Mobile Video

19 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

FCC Order Would Kill Syndicated, Network Non-Duplication Rules

19 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

OTT Facing Rising Churn Rates

19 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

Pay-TV Loses Most Subs Ever in 2Q

19 Aug, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner August 12, 2015

12 Aug, 2015 By: Doug McPherson



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Direct Response Marketing

Twitter Readies Rollout of Buy Button

12 Aug, 2015 By: Doug McPherson



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