Direct Response Marketing

DirecTV Hit with Deceptive Advertising Charge

18 Mar, 2015 By: Doug McPherson



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Direct Response Marketing

Cable Networks See Ratings Drop Continue

18 Mar, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

News Corner March 11, 2015

11 Mar, 2015 By: Doug McPherson



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Direct Response Marketing

Ad Agencies Ask Nielsen to Address Diaries

11 Mar, 2015 By: Doug McPherson



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Direct Response Marketing

Research: What DR Marketers Have Known All Along Turns Out to Be True

11 Mar, 2015 By: Doug McPherson



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Direct Response Marketing

Nielsen Going Programmatic with eXelate Acquisition

11 Mar, 2015 By: Doug McPherson



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Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved

11 Mar, 2015 By: Doug McPherson



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Allstar to Pay $8 Million in Restitution in FTC/New York AG Case

11 Mar, 2015 By: Doug McPherson



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Legal Review: It Takes 2 … Not!

1 Mar, 2015 By: Randal M. Shaheen, Leonard L. Gordon, Gregory J. Sater Response



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About the Author: Gregory J. Sater

Gregory J. Sater

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Direct Response Marketing

En Español: 5 Reasons Why Hispanic Online Behavior Increases Sales and ROI

1 Mar, 2015 By: Denira Borrero Response



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