Direct Response Marketing

A Brighter Outlook

1 Oct, 2014 By: Nicole Urso Response

With the DR media marketplace solidifying, experts on the buying and selling sides of the business look forward to opportunities in a fragmented future.



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Direct Response Marketing

Picking Up Speed

1 Oct, 2014 By: Doug McPherson Response

Auto sales during summer 2014 were record breaking, with carmakers reporting double-digit gains over last summer. Not only that, but auto marketing is beginning to travel down some interesting new roads.



About the Author: Doug McPherson


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Direct Response Marketing

The Stars Align!

1 Oct, 2014 By: Thomas Haire Response

Tristar Products earns the sixth annual DRMA Marketer of the Year Award, while 2013 winner Euro-Pro finishes in a dead heat for second with Zumba Fitness.



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Research

Long-Form Media Billings Fall 6.4 Percent in 2Q 2014

1 Oct, 2014 By: Thomas Haire Response

A surging Hispanic market helps out, but a drop in the average cost per 30 minutes — driven by the satellite space — means another down quarter.



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Direct Response Marketing

Field Reports - October 2014

1 Oct, 2014 By: Doug McPherson, Thomas Haire Response



About the Author: Doug McPherson


About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

Editor's Note: It’s Not Your Father’s MER

1 Oct, 2014 By: Thomas Haire Response



About the Author: Thomas Haire

Thomas Haire

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Direct Response Marketing

News Corner October 15, 2014

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

AT&T Refunds $80M to Consumers for Cramming; Other Carriers May be Next

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Study: Marketers Still Embrace Elementary Approaches to Measurement

15 Oct, 2014 By: Doug McPherson



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Direct Response Marketing

Programmatic, Video, Mobile to Boost Ad Growth to $37B by 2019

15 Oct, 2014 By: Doug McPherson



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