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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards     13 Sep, 2016

Article By: Jeffrey D. Knowles, Leonard L. Gordon

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property     13 Sep, 2016

Article By: Jessica M. Pfau

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

FTC Back on Track in RTC Crusade     13 Sep, 2016

Article By: William I. Rothbard

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

Warning to Executives: You Can Lose Personal Immunity From Business Liabilities     13 Sep, 2016

Article By: Arthur Yoon, Jeffrey Richter

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers     9 Aug, 2016

Article By: Adam Z. Solomon

More brands are paying online “influencers” to engage with, positively review, and market their...More>>

Breaking News
FCC’s App Plan Draws Ire From Hollywood, Support From Writers Guild     21 Sep, 2016

News By: Doug McPherson

WASHINGTON – Several entertainment industry groups have banded together to oppose the Federal...More>>

Ad Groups to Improve Online Video Ads     21 Sep, 2016

News By: Doug McPherson

NEW YORK – Eight major industry groups are coming together to create stronger standards for...More>>

Twitter Debuts New App for OTT TV     21 Sep, 2016

News By: Doug McPherson

SAN FRANCISCO – Twitter has introduced a new app for live-streaming video on Apple TV, Amazon...More>>

OTT Subs Rise 12% Since 2014     21 Sep, 2016

News By: Doug McPherson

DALLAS – The number of over-the-top (OTT) subscriptions to services like Netflix and Hulu has...More>>

Digital Could Overtake TV Ad Spend by End of 2016     21 Sep, 2016

News By: Doug McPherson

NEW YORK – The ad industry is seeing acceleration in market share from analog to digital media....More>>

DRMA Spotlight
DRMA Spotlight: Expanding Capabilities and a Broadening Vision     1 Sep, 2016

Article By: Thomas Haire

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...More>>