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SciMark Report

SciMark Report, Newspapers have movie critics, and now Response has a DRTV critic.


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SciMark Report - March 2010 Issue   4 Mar, 2010

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Research: SciMark Report   15 Jan, 2010

Newspapers have movie critics, and now Response has a DRTV critic. One big difference: I’m a practitioner, so my opinions have been put to the test. Indeed, the checklist I use to evaluate DRTV campaigns is based on timeless rules for DRTV success. I call my particular version the SciMark...More>>

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SciMark Report - February 2010 Issue   9 Feb, 2010

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