Article
2Q DR Radio Media Billings Fall Below $10 Million 1 Dec, 2009
Second-quarter 2009 DR radio media billings, provided by TNS Media Intelligence (TNSMI), show an 11.9-percent decrease of more than $1.3 million. This marks the third consecutive year that second-quarter numbers have declined and is the lowest quarter reported in six years of TNS-provided data.More>>
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Article
Total 2009 DR Radio Media Billings Drop 23.3 Percent After 4Q Totals Freefall 28.3 Percent 11 Jun, 2010
When do you know a market is struggling? When a quarter that shows a 28.3-percent loss — like 4Q 2009 — can be considered a slight rebound from the previous two quarters. Kantar Media (formerly TNS Media Intelligence) reports direct response radio media billings of just more than $12 million...More>>
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Article
3Q DR Radio Media Billings Crash 37 Percent 5 Mar, 2010
Third-quarter 2009 DR radio media billings results, provided by Kantar Media (formerly TNS Media Intelligence), show a precipitous slide of 37 percent from same-quarter totals one year ago, losing more than $4.5 million. Just one quarter ago, DR radio media billings fell below $10 million in a...More>>
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1Q DR Radio Media Billings Begin Year With a Weak Signal 1 Sep, 2009
Parallel to the losses experienced in short-form DRTV media billings during first-quarter 2009, DR radio media billings also continue to slide. As the data provided by TNS Media Intelligence (TNSMI) for Response enters its sixth year, total DR radio media billings were off by $1.9 million (14.3...More>>
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Total 2008 DR Radio Media Billings Slip 16.7 Percent After 4Q Totals Fade 7.6 Percent 1 Jun, 2009
Slamming the brakes on three quarters of double-digit losses in 2008, fourth-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) show a 7.6-percent decrease of nearly $1.4 million. Based on the five years of TNS-provided data to Response, each of the four quarterly results in...More>>
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Article
DR Radio Media Billings Continue Slide With a 21.4-Percent Drop in 3Q 2008 1 Mar, 2009
Third-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) didn't buck the losing trend of the first half of 2008, reporting a 21.4-percent decrease of more than $3.3 million. Setting record lows in all three quarters, DR radio has shown its worst results in the six years of...More>>
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Article
2Q 2008 DR Radio Media Billings Tumble 27.7 Percent 1 Dec, 2008
More than doubling the 11.7-percent decline in spending in first-quarter 2008, second-quarter 2008 DR radio media billings, as reported by TNS Media Intelligence (TNSMI), reflected a 27.7-percent decrease of $4.3 million. The lowest second-quarter in six years of TNS-provided data also marks the...More>>
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DR Radio Media Billings Lower Volume by 11.7 Percent in 1Q 2008 1 Sep, 2008
This month, Response Magazine enters its fifth year of reporting and analysis of short-form DR radio data from TNS Media Intelligence (TNSMI). Continuing its fourth-quarter 2007 slide, DR radio suffered an 11.7-percent decrease of $1,781,800 in first-quarter 2008. The reported billings of...More>>
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Article
4Q 2007 DR Radio Media Billings Decline $4 Million 1 Jun, 2008
Fourth-quarter 2007 DR radio media billings reported by TNS Media Intelligence (TNSMI) reflect an 18.3-percent decrease of $4,074,100, making 4Q the third losing quarter of 2007 and signaling a fallback after a third-quarter advance. Fourth-quarter 2007 experienced the heaviest loss of the year,...More>>
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Article
DR Radio Media Billings Increase 5.9 Percent in 3Q 2007 1 Mar, 2008
Halting the downward trend of the previous two quarters, third-quarter 2007 DR radio media billings provided by TNS Media Intelligence (TNSMI) reported a strong 5.9-percent increase of $870,300 compared to 3Q 2006 results. This quarter's performance is in line with 3Q 2006's increase of $908,900....More>>
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