Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's worth of declines, beginning with third-quarter 2008. TNS Media Intelligence's (TNSMI) data reports a 7.3-percent loss of $83.4 million for 2Q 2009 as total spending remained just above the $1 billion...More>>

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3 million — a modest 2.1-percent drop when measured against recent quarterly losses. Data from Kantar Media (formerly TNS Media Intelligence) shows short-form DRTV media spending at $1.082 billion,...More>>

Continuing the trend started in third and fourth quarters of 2008, short-form DRTV media billings as provided by TNS Media Intelligence (TNSMI), reported another loss for 1Q 2009. First quarter short-form DRTV billings fell 12.8 percent, an overall loss of $150.6 million but managed - as in 3Q and...More>>

The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media billings heading into 2009. Fourth-quarter 2008 ended the year off 11.5 percent ($143.6 million) from 4Q 2007 results. The quarter's $1,106,117,200 was a mere $89,500 above third-quarter 2008 results...More>>

Halting 14 consecutive quarters of growth, third-quarter 2008 short-form DRTV media billings fell $83 million - a 7-percent setback. Data from TNS Media Intelligence (TNSMI) shows 3Q 2008 results barely topping $1.1 billion, compared to nearly $1.2 billion spent in 3Q 2007. A sharp 14-percent drop...More>>

The latest data from TNS Media Intelligence (TNSMI) marks the 14th consecutive quarter that short-form DRTV media billings have increased. Second-quarter 2008 results show a modest 2.5-percent gain of nearly $28.3 million over 2Q 2007, posting a 2Q record-setting total of $1,137,456,200. This tally...More>>

The year 2008 marks the fifth year of Response magazine's reporting and analysis of short-form DRTV data from TNS Media Intelligence (TNSMI). First-quarter 2008 became the 13th consecutive quarter that short-form DRTV numbers have increased, breaking the billion-dollar mark with a record-setting...More>>

The short-form DRTV numbers for fourth-quarter 2007 from TNS Media Intelligence (TNSMI) contain quite a few pleasant surprises for industry watchers. Total short-form DRTV media billings increased for the 12th consecutive quarter as buyers spent more than $1.2 billion - $1,249,674,000 to be exact.More>>

3Q Short-Form DRTV Media Billings Approach $1.2 BillionMore>>

Short-Form DRTV Media Billings Surpass $1 Billion in Second QuarterMore>>