Bookending historic second- and third-quarter results, fourth-quarter 2009 long-form DRTV media billings mirrored 1Q 2009 results, experiencing a 1-percent bounce back, with the total of $275,230,400 reflecting a $2.6 million jump compared to the same quarter in 2008. This is the first growth...More>>

Response’s first-quarter 2010 long-form DRTV media billings research presents a truly mixed bag of results. Overall, 1Q 2010 results came in at $302,075,500, down more than $26 million (8.1 percent) from 1Q 2009’s record total, but nearly $27 million better than 4Q 2009. This is the first loss...More>>

Timeslots purchased remain above 600,000 as the average cost of a half-hour block shrinks by one-third for the second consecutive quarter. More>>

Timeslots break the 600,000 mark as the average cost of a half-hour block shrinks by one-third. More>>

Long Form Quarterly Media Billings 2008More>>

Long Form Quarterly Media Billings 2007More>>

Long Form Quarterly Media Billings 2006More>>

Long Form Quarterly Media Billings 2005More>>

Long Form Quarterly Media Billings 2004More>>

Long Form Quarterly Media Billings 2003More>>