While most organizations advertise simplicity, we are focused on making it simpler for prospective and current customers to respond and engage with us on their terms,” says Michelle Bottomley, chief marketing officer for Wilmington, Del.-based Barclaycard US. “This says to me that direct...More>>

Direct response marketing is very important to us, when we think about the traditional marketing funnel,” says Sue McManus, vice president of direct and customer solutions marketing for Columbus, Ohio-based Nationwide, one of the United States’ largest diversified insurance and financial...More>>

When Tom Wagner was challenged with answering the call for healthier choices at quick-service restaurant drive-thrus, the vice president of consumer insights/marketing for Taco Bell Corp. looked to a consumer survey for ideas. Of those surveyed by the Southern California-based franchiser, 69...More>>

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No — just one, and Sir Bob Geldof is keynoting Response Expo 2010.More>>

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched Men+Care, its first-ever product line formulated specifically for men. Dove, manufactured by Unilever, aimed the new line at men who are comfortable with themselves, but not in their skin, while...More>>

"We thought that we could tell a story without spotlighting item and price and asking customers to buy," says Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens, a privately-owned nationwide specialty retail chain in the domestics and home furnishings market, about a TV ad...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. In the ultra-competitive market of coffee companies, Canton, Mass.-based Dunkin’ Donuts (DD) has found a way remain one of best-known names among baked-goods and java chains. One of the older...More>>

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch their team in the luxury of a brand new, 82,500-seat stadium in East Rutherford, N.J. With the debut of the as-yet-unnamed stadium (which the team will share with the New York Giants), new Jets season...More>>

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking for a way out. The question was, what would be the next step? Both had visions of combining their creativity, entrepreneurial spirit and love for the music industry into a new career. And in 1990,...More>>

“Because real estate as an industry is going through a transformation, the relevance of direct response marketing is rising. Consumers are so informed, and technology now allows micro-targeting and one-on-one marketing,” says Camilla Sullivan, senior vice president, marketing, for Parsippany,...More>>