SANTA ANA, Calif. – Rock star. Humanitarian. Businessman. Actor. Inspirational speaker. Five different people? No – just one, and he’s keynoting Response Expo 2010.More>>

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the inaugural Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. Beginning in the November 2009 issue, we began spotlighting the other seven top nominees in a monthly section. This...More>>

SANTA ANA, Calif. — The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to its annual Monday night cocktail reception on March 15, at Chicago’s hip Martini Park, from 6-9 p.m. The event is free and open to all members of...More>>

Field Reports: January 2010More>>

In its October issue, Response announced and spotlighted the three finalists and winner of the inaugural Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. In the November issue, we began spotlighting the other seven top nominees. This month, we caught up with Paul Greenberg, Los...More>>

SANTA ANA, Calif. — The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 15, at Chicago’s hip Martini Park, from 6-9 p.m. More>>

NEW YORK – ComScore reported that E-commerce sales for the holiday season were back up to just under 2007 levels, coming in better than expected and providing a boost to the end of 2009, reports AdAge.com. Looking at November and December, sales rose 4.3 percent to $29.1 billion, compared with...More>>

SANTA ANA, Calif. — With the December introduction of AsSeenonResponseTV.com — and its partner site, YouTubeDirect.com — the Response brand has now debuted or redesigned four Web sites in the past three months. Redesigned sites for Response Magazine (www.responsemagazine.com) and Response...More>>

LOS ANGELES – On Dec. 1, the Federal Trade Commission’s (FTC) new amended Guides Concerning the Use of Testimonials and Endorsements took effect – but Fox Networks Group’s standards and practices team didn’t wait until the official deadline before declining to run the latest version of...More>>

TEMECULA, Calif. – Former LG Technologies (LG) business development leader Edward Shin was arrested on October 27 by Riverside County (Calif.) Sheriff’s officers on charges of embezzlement, in a case likely related to a civil complaint filed against him by the company on April 2. According to...More>>