Members of Response’s Editorial Advisory Board clash over how the industry has dealt with the economic tumult of the past 16 months.More>>

Closing in on the 2009 holiday season, most analysts are projecting what may be the worst or second-worst sales figures in more than 40 years of U.S. government tracking. The Wall Street Journal recently reported on analyses from Deloitte LLP and research firm Retail Forward that both projected...More>>

Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop demonstrations, and seeing people bundled up in Snuggie blankets definitely makes viewers want to wrap themselves up and read a good book — kind of like the ShamWow! makes you want to spill something...More>>

There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly evident 2008’s holiday sales results - and it is almost impossible to count the number of store closings and bankruptcies that have occurred since the start of the recession. But for those that have...More>>

Response Magazine's 14th Annual State of the Industry Report More>>

Entertainment marketers continue to turn to direct response television as a driver for marketing, even as the Web and other outlets grow in strength.More>>

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she checks her iPhone to see what ShopNBC is offering for its best promotion or Our Top Value of the day. Using an application that she downloaded for free from iTunes, she quickly maneuvers through the...More>>

Experts in the markets of Asia, Australia and New Zealand agree that DR marketers interested in these areas must do their homework before setting sail during the global economic crisis.More>>