Response Magazine's leaders regularly appear on radio and television as experts on the direct response marketing world. Here, you'll find audio of recent radio interviews with Response experts from around the United States. Check back regularly for up-to-date content!More>>

Members of Response’s Editorial Advisory Board clash over how the industry has dealt with the economic tumult of the past 16 months.More>>

Closing in on the 2009 holiday season, most analysts are projecting what may be the worst or second-worst sales figures in more than 40 years of U.S. government tracking. The Wall Street Journal recently reported on analyses from Deloitte LLP and research firm Retail Forward that both projected...More>>

Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop demonstrations, and seeing people bundled up in Snuggie blankets definitely makes viewers want to wrap themselves up and read a good book — kind of like the ShamWow! makes you want to spill something...More>>

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by client Onondaga Community College (OCC) to work on the school’s branding, the college was already experiencing outstanding success and high enrollment. But the school, also in Syracuse and with an...More>>

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first on-air celebrity on any shopping channel back in 1986. He’s weathered a few economic cycles since then, and sees the current downturn as yet another “bump in the road” that can be tackled with...More>>

Since 1929, Festool has been building customer interest in its precision, high-quality power tools through a strong branding campaign and long-term reputation in the hardware industry. The strategy has worked well for the German firm, whose founders developed the first portable chainsaw 80 years...More>>

Australia’s population is pretty old — and getting older. DR marketers with the right recipe of market, message and media just might be able to turn silver into gold. More>>

MediaMotion is a joint media research project by Response Magazine and OrderMotion Inc. Its goal is to provide the direct response marketing industry with an easy-to-use research tool to explore DRTV media spending from 2006 through 2010 for both long- and short-form media. More>>

There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly evident 2008’s holiday sales results - and it is almost impossible to count the number of store closings and bankruptcies that have occurred since the start of the recession. But for those that have...More>>