Article
Media Buyers Get the Squeeze 7 May, 2010
Short-form prices shoot back up as inventory shrinks and general ad sales recover.More>>
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2Q Short-Form DRTV Media Billings Slip 7.3 Percent 23 Nov, 2009
Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's worth of declines, beginning with third-quarter 2008. TNS Media Intelligence's (TNSMI) data reports a 7.3-percent loss of $83.4 million for 2Q 2009 as total spending remained just above the $1 billion...More>>
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2010 Cable Network Directory 7 May, 2010
2010 Cable Network DirectoryMore>>
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Article
Media Zone: Managing Your Online Reputation 1 Oct, 2009
Why the Internet is a double-edged sword. More>>
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Article
Media Zone: Online Ad Sellers' Direct Response Grumbling Could Backfire 1 Sep, 2009
As global ad dollars continue to shrink, even the trendiest new media is feeling the pinch. Internet advertising — a rocket-fueled $23.4 billion market in 2008 — was down 5 percent during this year's first quarter. ROI is the new mantra for even old advertisers, much to the chagrin of an...More>>
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Article
Media Zone: Direct Response Builds Brands 1 Aug, 2009
From the beginning, direct response technologies have proven effective in generating sales. So many well-respected brands are integrating direct response with their existing brand efforts - Sears, Home Depot, Pfizer, Dell and Procter & Gamble are some of the prime examples in this area. More than...More>>
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Media Zone: Measuring Online Response - We Can Do Better 1 Jul, 2009
Media worlds are colliding. It's now impossible to separate offline and online media. As a result, measurement has grown increasingly complex. The challenge we now face is how to accurately attribute online response back to originating offline media.More>>
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Media Zone: Infomercials Turn 25 ... and Still Can't Get No Respect 1 Jul, 2009
I'm hardly the first to call infomercials the Rodney Dangerfield of advertising, but 25 years after the Federal Communications Commission (FCC) eliminated restrictions on how much advertising TV stations could air in an hour, I feel oddly compelled to tug on my necktie and give my head a quick...More>>
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Article
Media Zone: Brand and Direct: Bridging the Gap During Tough Economic Times 1 Jun, 2009
Notice that this article's headline does not say vs. - as is often the case - but rather and. The reason is simple: companies and agencies alike should no longer view the two as separate entities, but rather as a joint effort to withstand challenging times.More>>
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Media Zone: The Twisted Logic Behind Online Ad Reforms 1 May, 2009
Gloomy statistics illustrate that the online ad juggernaut is slowing. As publishers and advertisers gripe that viewers don't respond, media analysts seek solutions and scapegoats. According to Advertising Age, average click-through-rates have tumbled to 0.1 percent. While a direct response...More>>
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