"We thought that we could tell a story without spotlighting item and price and asking customers to buy," says Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens, a privately-owned nationwide specialty retail chain in the domestics and home furnishings market, about a TV ad...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. In the ultra-competitive market of coffee companies, Canton, Mass.-based Dunkin’ Donuts (DD) has found a way remain one of best-known names among baked-goods and java chains. One of the older...More>>

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch their team in the luxury of a brand new, 82,500-seat stadium in East Rutherford, N.J. With the debut of the as-yet-unnamed stadium (which the team will share with the New York Giants), new Jets season...More>>

Members of Response’s Editorial Advisory Board clash over how the industry has dealt with the economic tumult of the past 16 months.More>>

The International Home + Housewares Show reminds the direct response industry every year that there’s a lot more to March besides the madness of college basketball and leprechauns. While some product segments have lagged in the sagging economy, housewares have remained remarkably strong. In its...More>>

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and diabetes while grappling with deadly addictions like smoking. In seemingly constant need of accurate data and information, today’s consumers have a wealth of information at their fingertips, and no...More>>

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers will also remember it as the year Americans decided to get in shape. And rolling into 2010, sports and fitness products and programs are still hot. More>>

On Dec. 1, the Federal Trade Commission’s (FTC) new amended Guides Concerning the Use of Testimonials and Endorsements took effect, closing the door on what has been the direct response industry’s top legal story of 2009 and likely opening the door on what will become the leading DR regulatory...More>>

Travel is one of the many industries that have taken a hit during the recession. A recent Travel Industry Association (TIA) report shows that leisure travel is down 1.3 percent and business travel is off 2.9 percent in 2009. And the airline industry is projected to lose $4.7 billion in sales this...More>>

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television screens behind the bar. Astonishingly, the spot captivated the crowd amongst the libations. The usual chitchat ensued as patrons debated the quality and merit of the product. One gentleman, who was late...More>>