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In order to maximize profitability and ROI, marketers must capitalize on every opportunity to generate incremental revenue from customers and prospects. Useful and actionable data resides inside most companies' internal databases. But this valuable trove of information often sits idle in customer...More>>

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through the end of 2010. As a result of today's economic recession, more and more consumers are trying to find ways to avoid paying for their Internet purchases by disputing their online charges after receipt,...More>>

In July, the various components of the Internet advertising ecosystem published self-regulatory principles for online behavioral advertising. The principles, once implemented, will provide consumers with transparency and choices with respect to the collection of information online for behavioral...More>>

A lot of attention is given to the production and media buying and planning for a direct response campaign. And while creative and media are obviously integral, support services - the packaging, fulfillment, payment processing and customer service - are often overlooked, despite their vital roles...More>>

I dentifying and understanding your target customers - and finding more like them - are critical to the success of marketing campaigns. Being location intelligent by using location-based information and consumer psychographic data enables marketers across any industry to more accurately profile...More>>

Just about every retail business uses upsells to convince consumers to spend more money. Fast-food restaurants ask customers if they want to make it a combo. Toy stores ask customers if they need batteries. As a result, consumers spend more money than they otherwise would have spent if no one ever...More>>

Some research studies show that up to 80 percent of sales leads within an organization can be ignored, lost or discarded, translating into unnecessarily wasted resources. Some leads may be ignored or discarded by the sales team because the target customer is not properly defined or the lead...More>>

More and more, customers are demanding instant gratification - same-day shipments, order and package customization, last-minute order changes and continuity program customization. The Burger King mantra - Have it your way - still drives consumer behavior, as well as the back-end processes that a DR...More>>

The Federal Trade Commission's (FTC) Mirror Image Doctrine has gone the way of the Baltimore Colts. One morning in 1984, Colts fans learned to their shock that their beloved NFL team's equipment - lock, stock and horseshoe-insignia'd helmets - had been packed into a dozen Mayflower moving vans and...More>>