When faced with the challenge of revitalizing a 40-year-old brand that had been suffering from flat sales and diminished retail shelf space, Revlon’s Mitchum turned to who mattered most for a solution: the consumers themselves.More>>

Steve Madden is increasing its mobile marketing efforts in an effort to strengthen the link between in-store and online shopping, launching a mobile-optimized Web site, pushing mobile-specific reward programs and incorporating text messaging promotions into its latest advertising.More>>

As consumers become more aware of new technologies, new patterns of media consumption are emerging that could significantly affect television marketing, according to an Ericsson ConsumerLab study.More>>

YouTube launched a new feature as part of its site’s Video Targeting Tool that will give advertisers more control over their brand.More>>

Facebook’s ability to transform users into product endorsers through its “like” button violates a California law that prohibits the use of minors’ names or photos in advertisements without parental permission, according to a potential class-action lawsuit filed in a Los Angeles Superior...More>>

Jackie's Journal Sept. 1, 2010More>>

AT&T is incorporating social gaming into its latest direct response marketing strategy, partnering with game startup SCVNGR to launch a rewards program based on challenges that let users wins points redeemable at the carrier’s stores.More>>

More than one in six Americans currently live in a household with three or more generations, according to the Pew Research Center, a trend that could have big implications for marketers in the housing, auto, insurance and package goods categories.More>>

The Federal Trade Commission (FTC) is currently reviewing a set of so-called Green Guides that are the first update to environmental-marketing guidelines in 12 years, a set of laws that could drastically change the rules of just how much marketers can “go green.”More>>

A new national survey suggests that despite the ever-growing presence of online and social media, North American consumers in the 18- to 34-year-old demographic prefer to receive marketing materials via postal mail and newspapers, rather than through online platforms.More>>