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Media Zone: Understanding the Three Ds of 3DRTV 5 Mar, 2010
Admit it: ever since “Star Trek” rebooted with the first of its “Next Generations,” you wanted a holodeck. But while interactive three-dimensional environments remain sci-fi fantasy, 3D TV should surface this year.
The reports from CES are exciting, yet ominous. ESPN and...More>>
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Opening the Curtains to DR 4 Mar, 2010
"We thought that we could tell a story without spotlighting item and price and asking customers to buy," says Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens, a privately-owned nationwide specialty retail chain in the domestics and home furnishings market, about a TV ad...More>>
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Editors Note: ‘And in Our World of Plenty, We Can Spread a Smile of Joy …’ 4 Mar, 2010
“Music is something I must do, business is something I need to do, and Africa is something I have to do.”
— Sir Bob GeldofMore>>
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News
Sir Bob Geldof Set to Keynote Response Expo 2010 17 Feb, 2010
SANTA ANA, Calif. – Rock star. Humanitarian. Businessman. Actor. Inspirational speaker. Five different people? No – just one, and he’s keynoting Response Expo 2010.More>>
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Media Zone: Per-Call, Per-Lead, Per-Sale — Which is Most Effective? 5 Feb, 2010
I was deep in conversation with a prospective client when he asked me a question only two other prospects/clients had asked me in the past decade: “Would media outlets prefer to receive a higher bounty for a sale or a lower payout on a lead?” More>>
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Slam Dunk! 4 Feb, 2010
Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR.
In the ultra-competitive market of coffee companies, Canton, Mass.-based Dunkin’ Donuts (DD) has found a way remain one of best-known names among baked-goods and java chains. One of the older...More>>
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Research: Jordan Whitney's Program Rankings 3 Feb, 2010
Research: Jordan Whitney's Program Rankings - February 2010 IssueMore>>
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Field Reports 1 Feb, 2010
Field Reports - February 2010More>>
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Editor's Note: Love Is in the Air ... Don’t Forget to Spend Some Cash to Express It! 29 Jan, 2010
Ah, February ... the month of love. Sweet thoughts and quotes, like the one from Milne above, tend to flow freely during this frigid time of year — at least they do according to the good folks over at Hallmark, American Greetings, 1-800-Flowers and other companies that are able to capitalize on...More>>
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Support Services: The Right Numbers Add Up to Increased Profitability 15 Jan, 2010
It is commonly understood that toll-free numbers that start with an 800 prefix, versus other prefix alternatives — such as an 888, 877 or 866 — give marketers an advantage, but just how much? And why?More>>
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