Marketers and brands targeting consumers in the areas of international and domestic travel.
Article
Marketing Goes Mobile 1 Nov, 2011
As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers now interacting with consumers in a direct and engaging manner. Couple that with modern-day digital and mobile advances, and the travel industry is poised to soar despite all other economic pitfalls.More>>
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DR Marketing Takes Flight 1 Nov, 2010
Whether due to language barriers, social differences or travel inexperience, it can be too easy for key information to get lost in translation between travel marketers and their consumers — especially when it comes to international jetsetters unfamiliar with the countries they’re going to. The...More>>
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InterContinental Makes Customers a Priority - Worldwide 1 Jan, 2009
"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based director of global consumer marketing and CRM at InterContinental Hotels Group (IHG). The difference with IHG is that once you tap into the emotion of the travel industry, you can really come up with...More>>
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DR's Getaway 1 Nov, 2008
Perhaps one of the most unique and exciting direct response marketing verticals is the travel industry. Maybe it's because travel marketers are veterans - DR has been a major part of advertising getaways for the past 10 years. In fact, according to a JupiterResearch study, travel search marketers...More>>
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