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Sports & Fitness

Marketers and brands targeting consumers in the areas of professional sports, gym equipment, workout regimens and diet programs.

	Article DR Marketers Can Take a Page From the Sports Playbook 1 Jan, 2013 It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>
Article DR Packs a Punch 1 Jan, 2012 The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other...More>>
	Article The Ride of a Lifetime 1 Jan, 2012 ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>
	Article Web Marketing Works Out 1 Jan, 2011 As far back as direct response marketers can remember, health and fitness has always been a staple...More>>
	Article Total Gym's Team Concept 1 Jan, 2011 Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>
	Article Lead The Charge 1 Nov, 2010 Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...More>>
Article Winning in DR's Fittest Market 15 Jan, 2010 While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>
	Article Jets Audible Into Direct Response 15 Jan, 2010 Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>
Article Scoring Big With DR 1 Jan, 2009 If you were watching Auburn University face the University of Alabama in the schools' annual...More>>

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