The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other indulgences have passed. The New Year’s champagne is depleted, and it’s time to get back to work. And hit the gym. Last year, 47 percent of consumers were expected to spend more on...More>>

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director, global marketing, at Logan, Utah.-based ICON Health & Fitness, a leader in the fitness market and parent of the new ProForm Tour de France indoor cycling bike. “It’s an effective way to expose...More>>

As far back as direct response marketers can remember, health and fitness has always been a staple of success in the industry, and 2010 didn’t differ. With P90X by Beachbody, Body Makeover by Provida Life Sciences and Total Gym by Total Gym Fitness claiming the top three spots in the 2010 IMS Top...More>>

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing method, Jim McFadden, CEO and president of West Chester, Pa.-based Total Gym Fitness LLC/American Telecast Products (ATP), responds firmly. More>>

Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about communicating with them and hopefully building a relationship with them. If you want to be a season ticket holder, that’s a relationship we like. But building a relationship with someone sitting in...More>>

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers will also remember it as the year Americans decided to get in shape. And rolling into 2010, sports and fitness products and programs are still hot. More>>

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch their team in the luxury of a brand new, 82,500-seat stadium in East Rutherford, N.J. With the debut of the as-yet-unnamed stadium (which the team will share with the New York Giants), new Jets season...More>>

If you were watching Auburn University face the University of Alabama in the schools' annual college football grudge match on CBS on Nov. 29, you might have noticed a scroll at the bottom directing viewers to visit NCAA.com for the latest collegiate athletic wear and other merchandise.More>>

When asked what it means for a brand like Subway to utilize direct response marketing via mobile media, Michael Lewkowicz, chairman of the Buffalo, N.Y.-area Subway Franchisee Advertising Trust Fund, doesn't mince words, This is the future of marketing - it's a major growing sector, he says. Mobile...More>>

Unfortunate football fanatics caught in the quagmire of big-cable debates gave thanks for more than turkey last November when NFL.com and NFL Mobile on Sprint teamed up to broadcast the first game live on the Web and direct to mobile phones.More>>