Marketers and brands targeting consumers in the areas of prescriptions, medications and drugs.
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Pharmaceutical Market: An App a Day Keeps the Doctor Away 1 Jun, 2011
Pharmaceutical marketers know that health concerns are — quite literally — close to consumers’ hearts, and the ability to easily manage daily health care routines is pivotal to physicians and patients alike. Mobile apps, or mHealth initiatives, are emerging as the future for pharma, enabling...More>>
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Semprae Fights the Good Fight 1 Jun, 2011
It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,” says Rachel Braun Scherl, president of Semprae Laboratories Inc., marketer of Zestra, a women’s sexual health product that has created much buzz during the past year. “But the reaction that women...More>>
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Prescribing Healthy Pharmaceutical Marketing Practices 10 Jun, 2010
When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for pharmaceutical companies several years back, it was a no-brainer for those companies to flood traditional media with their messages.More>>
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DTC Side Effects Include a Risk of State and Federal Crackdowns 1 Jun, 2009
For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug Administration (FDA) ordered a business to spend money on re-marketing a product to clarify misleading information in its ads.More>>
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The Virtual Drugstore 1 Jun, 2008
In recent years, DR marketing has become essential to all those in the industry - from small research and development companies to large pharmaceutical retailers - as an effective way to reach physicians and consumers. The pharmaceutical DR marketing budget for 2008 is estimated at more than $1...More>>
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