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Response Magazine > Editorial > Web Exclusives > Pharmaceuticals



Pharmaceuticals

Marketers and brands targeting consumers in the areas of prescriptions, medications and drugs.


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Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

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A Social Solution   1 Jun, 2012

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...More>>

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Pharmaceutical Market: An App a Day Keeps the Doctor Away   1 Jun, 2011

Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

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DTC Side Effects Include a Risk of State and Federal Crackdowns   1 Jun, 2009

For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>

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The Virtual Drugstore   1 Jun, 2008

In recent years, DR marketing has become essential to all those in the industry - from small...More>>





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