Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Pharmaceuticals

Marketers and brands targeting consumers in the areas of prescriptions, medications and drugs.


blank Article
Animal Pharm   1 Jun, 2014

Of all the existing categories that marketers toil in, perhaps none requires more regulatory...More>>

blank Article
Prescribing DR?   1 Jun, 2013

Walking down the medical or first-aid aisle of a drug store, grocery chain or big box retailer can...More>>

blank Article
Wake Up!   1 Jun, 2013

“Response marketing changed the model for both large and small traditional consumer package goods...More>>

blank Article
Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

Article
A Social Solution   1 Jun, 2012

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...More>>

blank Article
Pharmaceutical Market: An App a Day Keeps the Doctor Away   1 Jun, 2011

Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

blank Article
Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

blank Article
DTC Side Effects Include a Risk of State and Federal Crackdowns   1 Jun, 2009

For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>

Article
The Virtual Drugstore   1 Jun, 2008

In recent years, DR marketing has become essential to all those in the industry - from small...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals