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Housewares

Marketers and brands targeting consumers in the areas of cookware, food marketing, home care products, kitchen and cleaning equipment.


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Hot Housewares   1 Mar, 2014

So what is up with housewares? Interest. That’s what’s up. Way up — hotter than the inside of...More>>

Puck’s Housewares Masterpiece Article
Puck’s Housewares Masterpiece   1 Mar, 2014

“It’s always exciting to bring something new to market, especially at something like the...More>>

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Hitting Close to Home   1 Mar, 2013

Throughout the history of direct response advertising, the housewares vertical has always been a...More>>

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Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012

Direct response means everything to us. It’s the driver for our business,” says Jonathan...More>>

Home and Housewares Show in Chicago Article
Housewares' Claim to Fame   1 Mar, 2012

Any old butter knife is just one among a million kitchen appliances but a butter knife wielded by,...More>>

Brian Kirkendall and Hoover Article
Hoover Takes Clean to New Extremes   1 Mar, 2012

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>

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Repair Rather Than Replace   1 Mar, 2012

Since the onset of the Great Recession in 2008, DR agencies have been faced with one tough question...More>>

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Housewares Market Continues to Be a DR Hot Spot   1 Mar, 2012

In my 11 years at Response, there has never been a doubt as to the importance of the housewares...More>>

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Giving Thanks!   1 Nov, 2011

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>

DRMA Marketer of the Year Article
Marketer of the Year: Hearthware Cooks Up a Big Victory    1 Oct, 2011

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>





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