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Healthcare

Marketers and brands targeting consumers in the areas of medical services, health insurance, hospitals, medical devices, and disease management and treatment.


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The Healthcare Market Booms!   1 Feb, 2014

Whether they are educating consumers about Medicare or dental insurance, building databases of...More>>

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A Direct Advantage   1 Feb, 2014

“For Premera’s Medicare Advantage product launch, our challenge was to grow plan membership in...More>>

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DR Brings Dynamic Marketing to Health Care   1 Feb, 2013

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>

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Scanning Saves   1 Feb, 2012

For the health care industry, technology can be a double-edged sword. While the ever-growing number...More>>

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No Splitting Hairs   1 Feb, 2012

“Yes, you can build the premier medical services provider in its category with direct...More>>

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Just What (the) DR Ordered: A Healthy Approach to Baby Boomers   1 Feb, 2011

The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>

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Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

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Here’s To Your Health   4 Feb, 2010

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...More>>





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