By now, advertisers have heard enough about economic downgrades and what risks and pitfalls are more commonplace than not in today’s market. But for those looking for that silver lining, it is there. Consumers who have taken it upon themselves to cook, clean and craft on their own to save money...More>>

Direct response is all about empowering consumers to take purchasing decisions into their own hands — something the hardware space has long seen its customers do, and then some. As more people take back their own yards from hired services and embrace cordless, energy-efficient products, DR is...More>>

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop, says Brad Lilienthal, vice president of sales and marketing for Huxley, Iowa-based Kreg Tool Co., a leading U.S. manufacturer of quality woodworking tools. Since we've been exposed to DRTV, we get...More>>

Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds. Fountains of mineral water. A university. An outdoor Elizabethan Theater and Shakespeare Festival. Recreational opportunities from biking Bear Creek, to ski runs and cross-country trails just 15 miles...More>>

Cordless soldering tools, dual-function drills, band-saw blades - innovative products in the hardware market are alive and well. While the state of the housing industry continues to fade, the unwavering business of hardware has given home centers and hardware stores hope for an industrious year.More>>