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Financial Services

Marketers and brands targeting consumers in the area of insurance, investments and banking.

	Article Sprinting Toward Results ... Now 1 Aug, 2009 "Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>
Article Small Business Owners Get Intimate With Visa's New Network 1 Dec, 2008 When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>
	Article Tree.com Climbs to New Heights 1 Nov, 2008 When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>
Article A Joint Account 1 Sep, 2008 The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>
Article The Added Value of Rewards 1 Aug, 2008 When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>
	Article J.G. Wentworth's Direct Response Aria 1 Aug, 2008 "I think there's a new genre of advertising - direct branding - that companies like ours are...More>>

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