"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice president of digital brand strategy for financial services leader Capital One. “We’re at the point where arguably everything in marketing is direct response.”More>>

When it comes to financial services, trust has always been key to successful marketing, and in the past that’s meant developing a personal — and quite often, in-person — relationship between purchaser and agent. But as consumers become more comfortable with doing everything from buying...More>>

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today as they were in the tumultuous 1960s. No doubt, many in the DR support services space agree. Take teleservices as an example. The simple fact is this: More people are buying products from the Web. You...More>>

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before taking on his current leadership position — something he says helped him grasp the different levels of communication that would be necessary to serve the company’s nearly 18,000 agents and millions...More>>

The ages of 22 to 29 years old are often a time of first cars, homes, marriages and children — and with that comes loads of new financial decisions and fiscal responsibility. Now, thanks in part to a struggling economy and a decision to save by “Boomerang Consumers,” many millennials are...More>>

Direct response marketing is very important to us, when we think about the traditional marketing funnel,” says Sue McManus, vice president of direct and customer solutions marketing for Columbus, Ohio-based Nationwide, one of the United States’ largest diversified insurance and financial...More>>

“Because real estate as an industry is going through a transformation, the relevance of direct response marketing is rising. Consumers are so informed, and technology now allows micro-targeting and one-on-one marketing,” says Camilla Sullivan, senior vice president, marketing, for Parsippany,...More>>

"Esurance was built on the direct response marketing channels of search engine marketing and affiliate partnerships," says Darren Howard, media director, direct marketing, for San Francisco-based insurance leader Esurance Inc. "While our mix has evolved over time, the vast majority of our marketing...More>>

Marketers have built campaigns around renewing consumer trust, while at the same time, offering up new products that may help Americans make more money and wisely save the money they already have. Agencies are putting new spins on traditional direct mail pieces, to create value for consumers, and...More>>

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse that's performed well for us, always says Mike Goff, vice president, corporate marketing for Sprint, the wireless and mobile communications giant headquartered in Overland Park, Kan. It allows us to...More>>