Marketers and brands targeting consumers in the areas of movies, television, music, video games, electronic entertainment and more.
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Direct Response Goes Hollywood 1 Jul, 2011
As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to stay relevant and make an impact. Ninety percent of consumers with digital video recorders now skip ads, according to MGI Entertainment. So it’s become apparent that traditional advertising must be...More>>
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Sharing Screens 1 Jul, 2011
With the escalating consumption of smartphones and increasing attention to mobile capabilities flooding the market, it could be an easy mistake to think traditional television and online video advertising were falling by the wayside of other digital platforms. But a mistake it would still be.More>>
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Looking Out For Every One 7 May, 2010
Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No — just one, and Sir Bob Geldof is keynoting Response Expo 2010.More>>
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Riding a Straight Edge of Success 10 Dec, 2009
After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking for a way out. The question was, what would be the next step? Both had visions of combining their creativity, entrepreneurial spirit and love for the music industry into a new career. And in 1990,...More>>
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Buy.com Grows Up in a Hurry 1 Mar, 2009
Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with 30,000 products. But the Internet Superstore (originally called BUYCOMP.com until its re-brand in 1998) really came into fruition in the past two years. Buy.com went from being an online seller of...More>>
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