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Entertainment

Marketers and brands targeting consumers in the areas of movies, television, music, video games, electronic entertainment and more.


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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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The Purchasing Power of Entertainment Escapism   1 Jul, 2013

While it’s often said that entertainment spending tends to stay up in a down economy given the...More>>

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Hitting a Marketing High Note   1 Jan, 2013

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>

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Creating Community   1 Jul, 2012

Embracing interactive, customized digital tools, entertainment marketers like Nikon and Hulu are...More>>

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Cover Story: Swimming With Sharks   1 Jul, 2012

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

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Direct Response Goes Hollywood   1 Jul, 2011

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>

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Sharing Screens   1 Jul, 2011

With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>

Bob Geldof Article
Looking Out For Every One   7 May, 2010

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...More>>

Cliff Chenfeld and Craig Balsam Article
Riding a Straight Edge of Success   10 Dec, 2009

After working as lawyers for just a few short years, Cliff Chenfeld and Craig Balsam were looking...More>>





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