Consumer Electronics Market: Toying With TabletsMore>>

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but cheer this holiday season, with the Consumer Electronics Association (CEA) predicting a 17-year high in electronics spending. Shoppers continue to allocate more money to high-tech devices, with 73...More>>

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse that's performed well for us, always says Mike Goff, vice president, corporate marketing for Sprint, the wireless and mobile communications giant headquartered in Overland Park, Kan. It allows us to...More>>

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with 30,000 products. But the Internet Superstore (originally called BUYCOMP.com until its re-brand in 1998) really came into fruition in the past two years. Buy.com went from being an online seller of...More>>

The forecast for retail does not have too many consumer electronics (CE) stores optimistic about holiday sales. A sign of the times, major electronics distributor Circuit City declared bankruptcy in November and retailer Best Buy readjusted its annual sales forecast downward, from projections of...More>>

"Direct response TV gave us the control we needed in telling our story, and the long-form option allowed us to roll out the right information so that consumers could absorb and process it, says Rick Allen, worldwide director, advertising & branding, for Eastman Kodak Co.'s consumer digital group....More>>