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Consumer Electronics

Marketers and brands targeting consumers in the areas of electronic equipment intended for everyday use for entertainment, communications and office productivity.


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Holiday Buzz   1 Dec, 2013

From home entertainment to home improvement, the latest consumer electronics creating buzz this...More>>

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CE Sells CE   1 Dec, 2012

In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...More>>

Toying with Tablets Article
Consumer Electronics Market: Toying With Tablets   1 Dec, 2011

Consumer Electronics Market: Toying With TabletsMore>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>

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Re-Charging Consumer Electronics   1 Dec, 2008

The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>





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