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Beauty & Personal Care

Marketers and brands targeting consumers in the areas of makeup, cosmetics, skincare and haircare.


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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>

An Industry-Wide Makeover Article
Beauty & Personal Care market - An Industry-Wide Makeover   9 Apr, 2010

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it...More>>

Dove Goes Direct After Men Article
Dove Goes Direct After Men    8 Apr, 2010

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched...More>>

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The New Face of Beauty   1 Apr, 2009

The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...More>>

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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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I'll Have What She's Having   1 Apr, 2008

Selecting a beauty or personal care product in today's abundant market can feel like a daunting...More>>

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>





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