The old idiom “age before beauty” might not pack as much of a punch with today’s generation, whose daughters are developing their fashion senses earlier than ever. It’s not so uncommon to see youngsters trade stuffed animals for styling products and finger-paints for eyeliner before even...More>>

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance (DRMA),” says David Choi, manager of sales and marketing for Libertyville, Ill.-based Hearthware Inc., the winner of the third annual DRMA Marketer of the Year Award. “We are grateful to our retail...More>>

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove Men+Care line extend its success across various direct response mediums.More>>

It may come as a surprise that digital has a place in an industry where hands-on interaction with a product — i.e., a dob of concealer on the wrist or an in-store whiff of shampoo — can make or break a sale. But the most successful beauty and personal care brands are giving their marketing...More>>

In a time when more consumers are demanding socially conscious business practices from the beauty industry, many brands are sitting pretty, banking on the fact that they provide environmentally safe and Earth-friendly products. But that’s not enough for Aveda Corp., which for more than a decade...More>>

Denise Kovac believes a product that educates and empowers children prompts great work from those involved and great response from consumers, while BJ Global Direct's beauty brand and FitnessIQ's ubiquitous Shake Weight also 'wow' voters.More>>

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for pharmaceutical companies several years back, it was a no-brainer for those companies to flood traditional media with their messages.More>>

When Tom Wagner was challenged with answering the call for healthier choices at quick-service restaurant drive-thrus, the vice president of consumer insights/marketing for Taco Bell Corp. looked to a consumer survey for ideas. Of those surveyed by the Southern California-based franchiser, 69...More>>

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it can be a lucrative business, it can also be tough to capture market share. It’s estimated that women see about 400 beauty advertisements in a day, so the challenge for any product in this space is...More>>

In February, Dove, the personal care brand known nationwide as the No. 1 wash brand, launched Men+Care, its first-ever product line formulated specifically for men. Dove, manufactured by Unilever, aimed the new line at men who are comfortable with themselves, but not in their skin, while...More>>