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Beauty & Personal Care

Marketers and brands targeting consumers in the areas of makeup, cosmetics, skincare and haircare.


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Beauty’s Best Face Forward   1 Apr, 2013

Despite any economic struggles or financial pitfalls, the beauty industry has always fared well....More>>

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Looking Beautiful, Feeling Beautiful    1 Dec, 2012

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

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Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

DRMA Marketer of the Year Article
Marketer of the Year: Hearthware Cooks Up a Big Victory    1 Oct, 2011

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>

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Dove Believes in Magic   1 May, 2011

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...More>>

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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>





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