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Beauty & Personal Care

Marketers and brands targeting consumers in the areas of makeup, cosmetics, skincare and haircare.


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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>

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Creating True Customer Experiences   1 Apr, 2015

As one of the mainstays of the direct response advertising market, the beauty and personal care...More>>

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Behind the Mask   1 Feb, 2015

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...More>>

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

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Finding the 'Magic'   1 Jun, 2014

“As someone who has been in the business for more than 40 years and been in almost every...More>>

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Searching for the Fountain of Youth    1 Apr, 2014

A stalwart in direct response marketing, the beauty and personal care category didn’t disappoint...More>>

Getting Better Every Day - Cover Story April 2014 Article
Getting Better Every Day   1 Apr, 2014

“I love telling traditional brands that are coming into the direct response space, ‘Forget what...More>>

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Beauty’s Best Face Forward   1 Apr, 2013

Despite any economic struggles or financial pitfalls, the beauty industry has always fared well....More>>

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Looking Beautiful, Feeling Beautiful    1 Dec, 2012

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

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Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>





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