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Response Magazine > Editorial > Web Exclusives > Automotive



Automotive

Marketers and brands targeting consumers in the areas of cars, trucks and transportation.


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In the Driver’s Seat   1 Oct, 2011

Consumers are taking the wheel across all verticals when it comes to making purchases, and the...More>>

Driving Success Digitally Article
Driving Success Digitally   18 Oct, 2010

Auto marketing is no longer limited to catchy TV spots or print ads, but now includes the need to...More>>

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DR Jump-Starts the Automotive Industry    1 Oct, 2009

Technological, targeted marketing puts some carmakers ahead of the pack. More>>

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A New Shine for Eagle One   1 Oct, 2008

"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>

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Hyundai's Super Mobile Sunday   1 Sep, 2008

The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>





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