Marketers and brands targeting consumers in the areas of cars, trucks and transportation.
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In the Driver’s Seat 1 Oct, 2011
Consumers are taking the wheel across all verticals when it comes to making purchases, and the increasing access to information via digital platforms means research is playing an even bigger role in marketers’ ability to make a sale. This rings even more true when it comes to the bigger purchases...More>>
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Driving Success Digitally 18 Oct, 2010
Auto marketing is no longer limited to catchy TV spots or print ads, but now includes the need to interact with consumers on the Internet. A successful Web site is crucial to more sales on the lot, according to J.D. Power and Associates, which evaluates auto manufacturers’ sites twice yearly.More>>
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DR Jump-Starts the Automotive Industry 1 Oct, 2009
Technological, targeted marketing puts some carmakers ahead of the pack. More>>
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A New Shine for Eagle One 1 Oct, 2008
"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to build the brand, says Robert K. Stravitz, vice president of global brands for Valvoline, a division of Ashland Inc., and parent of the Eagle One line of automotive appearance products. When you can...More>>
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Hyundai's Super Mobile Sunday 1 Sep, 2008
The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet administrator, for Fountain Valley, Calif.-based Hyundai Motor America (HMA). It has to fit with your strategy and your ultimate goal. For Hyundai, we've found it's a great connection point. We're going to end up...More>>
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