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Web Exclusives

Response Web Exclusives find magazine-authored Web exclusive feature stories, as well as case studies, columns and white papers submitted by members of the Direct Response Marketing Alliance (DRMA).


Article
Sweetening the Deal    1 Sep, 2009

There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly...More>>

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Response Magazine's 14th Annual State of the Industry Report    1 Sep, 2009

Response Magazine's 14th Annual State of the Industry Report More>>

Article
DR Hits No. 1 on the Charts!   1 Jul, 2009

Entertainment marketers continue to turn to direct response television as a driver for marketing,...More>>

Article
Still Spending at Home   1 Jun, 2009

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she...More>>

Article
8th Annual Pan-Pacific Guide: Braving an Economic Monsoon   1 Apr, 2009

Experts in the markets of Asia, Australia and New Zealand agree that DR marketers interested in...More>>





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