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Web Exclusives

Response Web Exclusives find magazine-authored Web exclusive feature stories, as well as case studies, columns and white papers submitted by members of the Direct Response Marketing Alliance (DRMA).


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From Static Shelves to Mobile Marketing   1 Sep, 2011

Communicating directly with consumers – an advertising tactic those in the direct response world...More>>

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Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers   1 Sep, 2011

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...More>>

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Home (?) Shopping   1 Jun, 2011

Those in the home shopping industry have had to start shopping themselves — for a new name. The...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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Hitting the Sweet Spot   1 Nov, 2010

It’s no secret that every generation has its own set of unique attributes. The nation’s older...More>>

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Response Magazine's 15th Annual State of the Industry Report   17 Sep, 2010

Our agency takes maximum advantage of technology as it relates to our media management software....More>>

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Response, OrderMotion Team Up to Create MediaMotion   10 Aug, 2010

MediaMotion is a joint media research project by Response Magazine and OrderMotion Inc. Its...More>>

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Response on the Radio   22 Jul, 2010

Response Magazine's leaders regularly appear on radio and television as experts on the direct...More>>

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Onondaga Community College, Unfiltered   11 Jul, 2010

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...More>>

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Home Sweet Home   11 Jul, 2010

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...More>>





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