Response Magazine's leaders regularly appear on radio and television as experts on the direct response marketing world. Here, you'll find audio of recent radio interviews with Response experts from around the United States. Check back regularly for up-to-date content!More>>

Members of Response’s Editorial Advisory Board clash over how the industry has dealt with the economic tumult of the past 16 months.More>>

It’s no secret that every generation has its own set of unique attributes. The nation’s older generations tend to be a bit more frugal with their money and deliberate when it comes to spending it. The middle “Baby Boomer” ground has its own buying habits, often spending more discretionary...More>>

Closing in on the 2009 holiday season, most analysts are projecting what may be the worst or second-worst sales figures in more than 40 years of U.S. government tracking. The Wall Street Journal recently reported on analyses from Deloitte LLP and research firm Retail Forward that both projected...More>>

Adding value or an upsell to a product can be the easiest or most difficult way to grow your brand and increase your bottom line. According to the latest studies, upsells added 15 percent to 29 percent to direct response TV orders.More>>

As online and mobile media continue to make inroads with marketers — and online and mobile purchasing does the same for consumers, direct response marketers have had to adjust their media metrics and expectations.More>>

Our agency takes maximum advantage of technology as it relates to our media management software. Technology has also had a substantial effect on our business as we continue to develop new ways to purchase, analyze and report media campaigns across multiple platforms. More>>

“I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television — but then, again, television, at its...More>>

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps, mobile coupons, quick-response (QR) and bar code scanning and flash sale websites, they can click-to-buy gifts for everyone on their list with maximum efficiency and savings.More>>

Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop demonstrations, and seeing people bundled up in Snuggie blankets definitely makes viewers want to wrap themselves up and read a good book — kind of like the ShamWow! makes you want to spill something...More>>