DRMA News - April 2012More>>

DRMA News - Response Magazine, March 2012More>>

Traditional radio sees its share of change, with new Internet and satellite options that let consumers create their own stations — and advertisers target their markets like never before. That’s music to advertisers’ ears. The folks at Paul Fredrick, a direct-to-consumer men’s clothier in...More>>

DRMA News - February 2012More>>

Adding value or an upsell to a product can be the easiest or most difficult way to grow your brand and increase your bottom line. According to the latest studies, upsells added 15 percent to 29 percent to direct response TV orders.More>>

“I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television — but then, again, television, at its...More>>

Communicating directly with consumers – an advertising tactic those in the direct response world can testify to the importance of firsthand – hasn’t always been the easiest of achievements for the consumer package goods industry.More>>

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps, mobile coupons, quick-response (QR) and bar code scanning and flash sale websites, they can click-to-buy gifts for everyone on their list with maximum efficiency and savings.More>>

Those in the home shopping industry have had to start shopping themselves — for a new name. The word home doesn’t always fit these days. No worries. They’re on it. They’ve already come up with taglines for this latest shift in consumer behavior. QVC has adopted the name “QVC...More>>

As online and mobile media continue to make inroads with marketers — and online and mobile purchasing does the same for consumers, direct response marketers have had to adjust their media metrics and expectations.More>>