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The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon   14 Aug, 2012

If you’re like 900 million other people, you’ve probably clicked “Like” on some product...More>>

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Settle or Fight the FTC: A ‘Hobbesian’ Choice   9 Jul, 2012

Imagine you’re a Federal Trade Commission (FTC) target presented with a no-compromise settlement...More>>

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Calling All Data Brokers: The FTC Is Watching You   9 Jul, 2012

Since the beginning of 2012, the Federal Trade Commission (FTC) has made it clear that the...More>>

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FTC’s Substantiation Standards Take Center Stage in Basic Research Case   9 Jul, 2012

It has been a busy couple of months in court for the Federal Trade Commission (FTC). Recently, the...More>>

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Owner of Hair Regrowth Product Required to Make $40M Personal Restitution   9 Jul, 2012

For nearly a decade, restitution under California’s Unfair Competition Law has been restricted by...More>>

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Endorsements From Regular People Are Powerful, but Mind the FTC's Guidelines   8 May, 2012

A recent AdWeek article highlighted a significant decline in the use of celebrity endorsers in...More>>

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Bayer Suffers From Class Certification Headache   8 May, 2012

In designing their marketing campaigns, many marketers strive to create a simple, pithy, unifying...More>>

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FTC Scores Big Court Win Against DRTV Veterans   8 May, 2012

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal...More>>

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FDA Regulation of 'Cosmeceuticals': More Wrinkles Coming?   8 May, 2012

Compared to other popular direct response product categories, such as dietary supplements,...More>>

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Facebook Accused of Misappropriating Users' Identities for Web Ads   3 Apr, 2012

Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S....More>>





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